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Box office analysis

May 23rd, 2008 manoj16_391|3 comments |Related|Filed Under

First weekend performance of latest releaseJANNAT has taken a huge opening all over and it is only going to be ‘mauja hi mauja’ from here on for this Emraan Hashmi starrer. Reason? Not just the film stays on as the only release of the week, the days to come would also be hardly throwing much challenge on it’s way. Though Bhatts had a hat trick of box office failures in the form of DHOKHA, AWARAPAN and SHOWBIZ in the year gone by, JANNAT has brought the smiles back on their faces.

The film not just took a good opening on Friday, it continued to show a constant escalation on Saturday and Sunday as well. Cricket theme, Pritam’s superhit music, Emraan Hashmi’s pull, fantastic promotion, solo release - everything just about fitted in perfectly well for JANNAT which has made it one of the biggest openers this year that has only seen RACE and JODHAA AKBAR as the two bona fide successes. Now JANNAT is all set to be the third big success of the year and it only has to be seen that how big a success it eventually turns out to be. As of today, the film is a HIT for sure!

Last week’s movies

There were two things brought to attention in this column last week. a) It was plain hogwash about BHOOTHNATH showing constant escalation as days passed by. The fact always remained that the film was always on a sticky ground. b) Second weekend was crucial to the film sailing past the safety line. Well, as of now JANNAT has clearly disrupted the chances of BHOOTHNATH to sustain itself at the box office.

With only 14 crores coming in the first week, it would require a close watch to declare the box office outcome of BHOOTHNATH. However, at maximum, the film appears to be a coverage preposition. The film was best in Mumbai with 3 crores while Delhi was a decent 1.5 crores.