High Production Quotient
Deepa Karmalkar, Geety Sahgal Posted: Jun 05, 2009 at 1248 hrs IST
Slow and steady is the production mantra for the worldâ€™s most prolific film industry Bollywood corporate houses and traditional banners are shooting films steadfastly. Never mind the global recession and never mind the multiplex – producersâ€™ stand-off, production houses havenâ€™t let adversities dampen their spirits. There have been certain delays and some putting on the backburner instances, but as we checked out the production muster and analysed the release slate, we discovered that itâ€™s life â€˜almostâ€™ as usual in the filmdom.
While established banners Yash Raj Films and Dharma Productions stick to their high-gloss, star-studded projects like New York and My Name Is Khan, Mukta Arts is experimenting with character-led comedies like Paying Guests and Hello Darling. Orthodox Rajshri Productions ,that championed the cause of Indian cultrure and values, is now thinking afresh by launching an Indo-Japanese romance based in the UK to be directed by debutante director Aarti Bagdi!
Winds of change are blowing in Shah Rukh Khanâ€™s Red Chillies Production as the king of romance is all set to make a sci-fi Ra-One which is the tale of a robot.Aamir Khan Productions has three unusual films on the floors being directed by three debutant directors – Kiran Rao (Dhobi Ghat), Abhinav Deo (Delhi Belly) and yet -untitled venture by Anusha Rizvi.
The Bhatt brothers and Vishesh Films stick by their resolve of making films based on real-life incidents, like their upcoming feature Jashn is inspired by the telly talent hunt contests and Tum Mile is based on Mumbai floods.
Corporate biggie UTV is ready to release Ram Gopal Vermaâ€™s horror film Agyaat, a comedy – Aage Se Right in addition to Hook Ya Crook, Seasonâ€™s Greetings and Filmcity that are in various stages of production. (more…)