Controversial box office collections of Krrish 3 – Our take!


Ever since Krrish 3 released in theatres, the comments section on our website and Twitter timeline have been flooded with questions related to the box office collections of the film — Why is there such a huge difference between numbers released by independent trackers like Box Office India (BOI) and the producers of the film? Is BOI trust-worthy? Since quoting a record-breaking figure for the opening day and weekend, results in free-publicity across all news channels and social media, how can figures released by a production house be trusted – after all, with millions at stake with a film like Krrish 3, the producers can quote any figure that they want to!
Below is a quick comparison between the 10 day collections of Krrish 3 released by 3 different sources.
Box Office India website: Rs 153 cr in 10 days (excluding collections from Telugu and Tamil versions)
Box Office India Magazine: Rs 171.47 cr in 10 days (excluding collections from Telugu and Tamil versions)
Filmkraft Productions: Rs 194 cr in 10 days from Hindi, Rs 206.35 including Telugu and Tamil.
Here’s how, we think, each source tracks their figures
1. were the first to release All-India figures, which is probably why they are considered to be a trust-worthy source within the industry and by fans. In fact, a lot of well-known trade analysts use figures released by BOI and claim those numbers to be their own! The 202 crore lifetime figure of 3 Idiots was first released by the trade website, which was universally accepted as ‘actuals’ of the 2009 Rajkumar Hirani blockbuster.
BOI releases daily figures based on collections from a few theatres in various circuits, which is then compared to other films with a similar release size. For example, sample figures of Krrish 3 will be compared to Chennai Express, as both films released on approximately 3700 screens across India. Since they probably have contacts with top distributors, they are also well-aware if a film is under-performing or record-breaking in one or more circuits. In short, around 20-25% of collections are tracked on a daily basis for bigger films, the final total is just a guess estimate which isn’t always very accurate.
Have their figures always been reliable? No, not really. When Hrithik Roshan’s Jodhaa Akbar released, they declared the film a ‘Super-Hit’ with All-India collections of around 63.5 crore net. But on the new version of their website, they’ve reduced the total to Rs 59 crore and also changed the verdict to ‘Semi Hit’. The difference between the two verdicts is huge.
Screen captures from 2008 and 2013 below.
Jodha Akbar declared Super Hit
Jodha Akbar declared Super Hit
Verdict is now Semi-Hit
Verdict is now Semi-Hit
Jodhaa Akbar is not the only film though. They declared Om Shanti Om as the biggest grosser of all-time at Rs 85.79 crore net. A couple of years later, they deducted more than Rs 6 crore from its total, making it the second highest grosser after Dhoom 2 (Screen captures below). Even the figures of Jab Tak Hai Jaan were reduced by more than 15% when the film was in its third week.
Om Shanti Om 85.79 crore net in 2007
Om Shanti Om 85.79 crore net in 2007
Om Shanti Om declared biggest grosser
Om Shanti Om declared as biggest grosser of all time
Current site has OSO at 79.42 cr below Dhoom 2
Current site has OSO at 79.42 cr below Dhoom 2 which released in 2006
2. Box Office India Trade Magazine: These guys have plenty of sources and usually fetch figures directly from the distributors. They also provide circuit-wise figures on a daily basis. Their figures from a few circuits are at times way off the mark. Very rarely do they make comparisons or give early estimates. In short, they play it safe.
3. Figures from the production house: Exhibitors (theatre owners) report to distributors, who report directly to the producers. So only the producers accurately know how much a film has collected. But in today’s times its all about opening day / weekend records and films that are fastest to 100 / 200 crore clubs get nation-wide free publicity across all news channels and social media websites. That results in higher ticket sales, because a film that is record-breaking is considered to be good content-wise too.
For example, industry insiders are well-aware of the fact that Chennai Express did not break the opening day record of Ek Tha Tiger. But, UTV released a figure that was a mere Rs 0.12 crore higher than the previous record held by Salman Khan’s 2012 blockbuster. Result? ‘Shahrukh Khan beats Salman Khan at the box office’ was breaking news. It also became the fastest to the 100 crore club by collecting 100.45 crore in 3 days, another big record, more publicity. The film went on a historic run and eventually became the highest grosser of all time. While Chennai Express was a well-made film and thoroughly entertained every section of the audience, the fact that it broke the opening record helped it break more records in the long run.
When years of hard work and crores of rupees go into the making of every film, we can’t really blame the makers for not being 100% honest, can we? But the big problem is, this game of manipulating figures could get dirtier. The difference between various trade sources will get bigger with every major release. Those who love discussing figures, may no longer be thrilled by a record-breaking opening from their favourite superstar. In short, it could get way too predictable. Every commercial holiday release featuring Salman, SRK, Aamir and Hrithik, that is even close to the previous record, will be pushed over the line to break records .
At the same time, BoxofficeIndia could also be playing a smart game here. In recent times, every media channel has started quoting figures released from production houses and leading trade analysts. Since every fan would want their favourite star’s film to break records, BOI figures were no longer being quoted or trusted. But now, the difference between their figures and producers is so huge that a section of the media has already started quoting figures from BOI. Could well be a publicity stunt from them too!
Indicine too has grown tremendously over the last few years, we now have our own set of reliable sources. We publish our own figures for small / medium releases, but currently we do not have enough sources in the trade to track wide releases like Krrish 3, Chennai Express or Ek Tha Tiger. To give you an example, Yash Raj Films produce and distribute their films themselves. How can any one even know where they release their films? How can BOI or any other website, get collections from a fixed rental screen in a small town in Uttar Pradesh? It’s impossible, no matter how many sources you have in the trade! That doesn’t mean their figures are unreliable, it’s just inaccurate!
Coming back to the controversy around Krrish 3. We have spoken to a lot of exhibitors and distributors in the last few days, we also have theatre-wise figures from a few centres for the first week. According to our estimates, the Hindi version of the film has collected around Rs 138 crore in its first week and 170 crore net in the first 10 days. The Telugu and Tamil version has contributed around 12-13 crore, taking the lifetime collections of the film to around 182-183 crore. Again, these figures are not 100% accurate, just estimates.
Any source, any figure you take.. Krrish 3 is still one the biggest blockbusters of the year. It’s a hugely profitable film for all its investors.
Finally, a word of advice. Take your pick and trust the source that you think is most reliable. But stick to ONE source, don’t change it according to your convenience or liking towards your favourite star!
Have questions to ask? Post them in the comments section below.

Bollywood at the Olympics

The Olympic Games 2012 has officially started and Bollywood is in attendance! Some stars have even received special invites to attend the Games.

Karan Johar, for example, recently received a special invitation from the British Tourist Authority to attend the event. He has apparently halted filming for his next film ‘Student of the Year’ to attend the games in London.

Another star who will be attending is Anil Kapoor. Kapoor was invited by Slumdog Millionaire director Danny Boyle. Boyle is the director of the Olympics opening ceremony, and Anil will be his personal guest!

We’ve also heard unconfirmed rumblings of Deepika Padukone and Abhishek Bachchan attending the Games. Deepika, who’s always said that her first love is sports, will probably check out the Badminton matches. Wonder what the other stars fancy?!? To learn more about your favorite Bollywood stars visit Continue reading

Parveen Babi on Amitabh Bachchan

Dont miss.  Watch it from 4:40

Related news
Parveen Babi alleged Amitabh Bachchan of using her & threatning to kill her if she goes public. But her claims went unheard. Babi even lodged a complaint with the Bhoiwada police station against him but Amitabh used his clout to close the case.

Cloud 9 Comix India

Cloud 9 Comix is proud to announce that our growing presence in India will involve a closer relationship with Level 10 Comics and Vimanika Comics. Cloud 9 will provide customised iPad and Android apps for these two leading comic book publishers in India. Coming very soon!

Cloud 9 Comix India has kicked off and we’re all excited :)

Also a further call out to all independent comic book publishers in Asia (Japan, China, Hong Kong) looking to go digital, please get in touch with us.

Anlayze This: The “Jealousy” in Heshke[Mackenna’s Gold] to Rajjo[Mausam]!!

Rajjo sat in between Harry and Aayat in a line and followed Harry’s eyes that turned back to behold Aayat.Aayat smiled back.Rajjo looked back at Aayat and could see the happiness on her face.She looked back at Harry whose eyes were fixed for moments on Aayat. The circle was complete but she was out of the desired line of sight.The disappointment on face on her face was evident and the awkwardness soon set in and the last traces of expression was of a volcano being prepared deep inside her soul that had been bruised by that line of sight between Harry and Aayat.The “Green Eyed Monster” had gripped Rajjo and she was captured by the sense of loss that seemed all the more impending,thanks to that one evidence provided by the warmth in Harry and Aayat’s eyes!!

Rajjo describes the greatest and most addictive emotion of jealousy in her entire portrayal. She is a very prominent spoke of the wheel of ” Mausam”. She acts as the perfect “outsider” to that developing “perfect” world of Harry and Aayat. She portrayed the “without” in the “within” of a world that she detested developing. Note the scene where later in the movie she agrees to help Aayat to find Harry and also allows Aayat to use her telephone and we feel that since Rajjo is married,she has long forgotten the jealousy that she once harboured…but the scene where she burns the letter from Aayat to Harry in the fire makes a very emphatic statement–The Romans and Women never forget.They might forgive but they never forget. One cannot miss the way her hands crush the paper and thus signify the “remembrance” of the loss that meant a life to her.Rajjo clinched her hands,the paper got crushed and then burnt in fire.I personally have not seen a much better description of jealousy in recent times or even in the past few years with such strong metaphorical grammar. Continue reading

In defense of Tees Maar Khan…

Let me start with a disclaimer since I’ve been getting hassled by people with too much time on their hands who seem to think that just because I loved Tees Maar Khan that I must somehow be associated with Shirish Kunder, Farah Khan, and/or Akshay Kumar in some way. I am not. I do not get paid to write nor do I get any other sort of compensation. I do this on my own time because I love films and I find that my point of view isn’t really represented in a lot of the film writing out there.

You can read my review of the film

ETA: Please read the commenting disclaimer. Disagreeing with me is fine but nasty comments will be deleted.

The intention is to make you laugh of course, which it manages at exactly 2-and-a-half places. Don’t ask which, because those moments don’t really stay with you. Continue reading

My List Of Most Awaited Hollywood Films for the year 2011

1) Tintin & The Secret Of The Unicorn (US Release – 23rd December India- 11th November)
Director- Steven Spielberg (collaborating with Peter Jackson)
Starring- Daniel Craig, Simon Pegg, Jamie Bell & Andy Serkis.

Two words- “can’t wait”.

2) Harry Potter & The Deathly Hallows Part-2 (15th July)

Director- David Yates
Starring- Daniel Radcliffe, Emma Watson, Rupert Grint, Ralph Fiennes & Helena Bonham Carter. Continue reading

Why Munni needs a sex-shot!

Read this wonderfully written and on-the-dot article… so sharing it with you guys.

So maybe I’m going to get lynched for saying this, have my patriotism, maybe even my sense of fun, questioned. But–seriously, honestly, without fear of peer pressure–do you really think Malaika Arora Khan in Munni badnam hui is sexy? The paper informs me it’s so every day, but I can’t see it — and heaven knows, I’ve tried. Ditto Bipasha Basu in Beedi from Omkara. Continue reading

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