Khatta Meetha Economics

Budget – 30 cr
Total Investment(including print and publicity) ~ 45 cr

Satellites rights – 12 cr
Overseas distribution rights – 5 cr
Music rights – 4 cr
Home video rights – 2 cr
Domestic distribution rights – 25 cr
Total Recovery for Producers – 48 cr

Recovery amount of Indian Distributors – 50 cr Nett
Recovery amount for Overseas Distributors – 11 cr Gross

3 Idiots Breaks All Records On Idiot Box

The television premiere of blockbuster gives Sony 800% jump in rating, 239% of increased time spent and 135% jump in reach.

This movie didn’t only break all records at the box office but also devastated every possible rating a movie got on any TV channel.

And what else could be better for a TV channel who’s fighting back to make it into the big league again. Sony had its evening on Sunday when TV premier of Blockbuster ‘3 Idiots’ on the channels scored highest rating ever in the history.

3 Idiots is the highest rated movie television premiere with average rating of 5 according to the overnight television rating agency aMap (NWE India| C&S4+| 25th July 2010| 20:00-00:00). Prior to this premiere, ‘Ajab Prem ki Ghazab Kahani’ on Colors last year (27.12.2009) garnered a highest rating of 4.0. Continue reading

Masand: ‘Khatta Meetha’ is a schizophrenic film

Whatever else you do, don’t forget to carry cotton for your ears when you’re heading off to watch Khatta Meetha, director Priyadarshan’s loud and outrageously insensitive new film.

To give credit where it’s due, Akshay Kumar is the film’s only bright spot. He throws himself sincerely into the movie’s slapstick gags and makes even the most predictable pratfalls amusing.

I’m going with a generous one out of five for Priyadarshan’s Khatta Meetha; this is cinema at its most tasteless.

The movie ends with a music video in which Akshay Kumar dances to a song titled I’m allergic to bullshit. If indeed those words were true, we wouldn’t have to watch this film! Continue reading

Komal Nahta reviews Khatta Meetha

On the whole, Khatta Meetha has masala for the single-screen audience and small centres but not enough for the multiplex viewers and the public in the big cities. Its theatrical business will be disappointing and, therefore, those distributors who’ve paid high prices for acquiring the film, may lose part of their investments. Business in Maharashtra will be better due to Maharashtrian characters and flavour. The producers may not lose much because of a fancy recovery from pre-release sale of satellite rights.


Aamir tops Filmfare Power List again!

In what has become a pattern of sorts, Aamir Khan, whose last three films Taare Zameen Par, Ghajini and 3-Idiots have earned around Rs 825 crore, has managed to retain his position at No 1 on the 2009 Filmfare Power List. His December 2009 release Rajkumar Hirani’s 3-Idiots is the biggest hit in Bollywood history, having grossed over Rs 375 crore.

The actor beat his arch rival Shah Rukh Khan who has been at the No 2 slot for the third time running. However, the fact is that Shah Rukh virtually sat the year out and had nothing to show since Billu(2009) and a cameo in a dud called Dulha Mil Gaya(2009).

However, it can be clearly seen that a bad year now and then doesn’t alter Shah Rukh’s overall standing at the hustings. Even at his inactive best, he continues to give his rivals a tough fight.

Hirani, who scored a hat trick with his two Munnabhai films and 3 Idiots is definitely on top of his game. Considered the maker with the Midas touch, Hirani is considered Bollywood’s most influential film-maker. It is hardly surprising then that he beat box-office pashas like Karan Johar as well as Yash & Aditya Chopra to make it to the No 3 position. Continue reading

A Note on Critic’s Reviews, WOM, Trending and BO

4 categories of movies considered (according to my personal opinion).

Note 1: Critic’s Reviews Aggregate from (default choice as no other website does this):

Poor Commercial Movies
Housefull – 47%
DDD – 43%
Blue – 42%
KI – 38%
Tasveer 40%
CCTC – 40%
Tashan – 36%
Range: 35~45%

Good STAR-centric Hit Commercial Movies
SIK – 60%
Fanaa – 60%
Ghajini – 68%
Rnbdj – 59%
Dhoom 2 – 64%
Krrish – 66%
Don – 56%
KANK – 65%
OSO – 65%
Range: 55~65%

Failed Commercial Experiments
Saawariya – 46%
Kites – 52%
Raavan – 52%
Delhi 6 – 53%
Range: 45~55% Continue reading

Abid interviews Rahman

A.R. Rahman is an internationally renowned, Grammy and Academy award winning musician and composer. The first Asian artist to be signed by Sony Music, Rahman has sold over 200 million records worldwide, making him one of the world’s top selling recording artists.

His recent and prominent rise in the west came through his work on the film score for Danny Boyle’s SLUMDOG MILLIONAIRE which included the international hit ‘Jai Ho’. Other popular and renowned work includes tracks featured in the Hollywood movies ELIZABETH, THE ACCIDENTAL HUSBAND, WARRIORS OF HEAVEN AND EARTH and the number one box office hit COUPLES RETREAT.

A R Rahman performed at The White House for the first state visit for Prime Minister Singh, hosted by President Barack Obama. Rahman was also featured in the re-make of ‘We Are The World’ alongside Wyclef Jean, Jennifer Hudson, Barbara Streisand and Celine Dion.

We bring you the legend and his thoughts on some issues and projects that are not usually talked about in an exclusive two part feature! Continue reading

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