Besharam to release in 3600 screens; biggest release ever for a Hindi film

Vickey Lalwani (MUMBAI MIRROR; September 27, 2013)

 

Ranbir Kapoor had unabashedly announced his plans to become the “number one” in Bollywood during a recent interview with this paper and he seems intent on the feat as he has now broken a record held previously by Shah Rukh Khan. SRK had gone out of his way to ensure that his last release, Chennai Express, had the biggest release ever for a Hindi film with 3500 screens in India and 700 plus screens abroad. His efforts also led to allegations of foul play from Ekta Kapoor’s camp after their production Once Upon A Time In Mumbai Dobaara got a limited release on day one because of the SRK starrer’s blitzkrieg. But now Ranbir has beaten the actor in the numbers game with Besharam, distributed by Reliance Entertainment, which will be released in atleast 3600 screens in India, making it the biggest release in Hindi film history till date.

When contacted, Utpal Acharya, Distribution Head of Reliance Entertainment, confirmed the news. “Yes, Besharam will be the largest release till date, both in India and abroad. I am looking at 3600 plus screens. I had planned for 4000 screens but Pawan Kalyan’s Telugu film Attarintiki Daredi which releases today has a got a phenomenal response in advance booking. That takes away some screens which I had planned in Andhra Pradesh, Tamil Nadu, Karnataka and Kerala,” he said.

And justifying his decision, Acharya told Mirror, “I am very confident of Besharam, it is a full family commercial entertainer and more the screens, more the revenue.”

The race to rope in the most number of screens has become a favourite tactic of the industry as the larger the number of theatres showing a film, the bigger the first day collection.

While some trade insiders say that a larger release does not necessarily translate into higher revenue in totality, a leading distributor (on request of anonymity) told us, “You need to have a film like Chennai Express or Yeh Jawaani Hai Deewani, which sustains fabulously, to get the numbers. Else it just amounts to higher collections on only day one and this is simply because the film is more in your face. If Besharam is accepted well, yes, then it would definitely make sense to release in so many screens. And yes, even 100-150 more screens can make a difference.”

Trade analyst Taran Adarsh said, “A wide release can go well with a big film like Besharam. Post Yeh Jawaani Hai Deewani, Ranbir has become a big craze. Plus, you have the Dabangg director Abhinav Kashyap holding the reins.”

Acharya offers another justification of the numbers game saying, “When the film releases at a large number of theatres, the audience can pick and choose where they want to see it, an expensive one or a cheaper option. So, more the screens, lesser the piracy.”

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3 Comments

  1. Rowdyraj
    Rowdyraj
    September 27, 2013 at 3:10 PM

    All the best Ranbir….real test of Ranbir’s super stardom…on a public holiday. Hope it goes above 28cr first day.

  2. ranju
    ranju
    September 27, 2013 at 4:15 PM

    Whatever the fate of Besharam. It’s weekend gross will be more than Super mega flopstar joker Kumar’s ouatim duba re’s lifetime collection. There is nothing to prove for Ranbir kapoor, he is already a superstar.

  3. Rowdyraj
    Rowdyraj
    October 1, 2013 at 7:07 PM

    Seems Ranbir’s haters working overtime by circulating unnecessary rumors, so even if Besharam comes with a decent 23-25 crs..they can say it has underperformed even after releasing on highest number of screens.

    Official news from BOI. Screen count is less then CE, not as reported by koimoi and some other sites. BOI is not over-hyping this one and keeping the hype under control.

    Besharam To Have Second Widest Release Of All Time

    Tuesday 1st October 2013 11.30 IST

    Boxofficeindia.Com Trade Network

    Besharam is set for the widest release of all time after Chennai Express. It will be Ranbir Kapoor’s widest release easily crossing the 3100 screens of Yeh Jawaani Hai Deewani.

    Chennai Express had released on 3700 screens and Besharam will fall short of that due to less screens in the South. Chennai Express had a phenomenal release in the South as there was no major Tamil or Telugu release at the time so Chennai Express got a release where normally Hindi films don’t get a release as exhibitors needed a new film for Eid weekend. In Tamil Nadu/Kerala, Chennai express was released on nearly 175 screens when most other big films come on less than 100 screens. It was a similar story in Nizam/Andhra and Mysore and its because of the release that Chennai Express has smashed records in these areas by such huge margins.

    Besharam will release on around 3500 plus screens with the 200 screen shortfall coming down South. The advances are good for the film all over be it multiplexes or single screens but with such a wide release advances don’t really matter as the key is can it keep up the pace all through the day and how big is that second day fall as it is a Wednesday release. Dabangg 2 is the second widest release at the moment with 3450 screens which Besharam should surpass when it releases tomorrow (Wednesday).

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