SRK’s name not on Chennai Express posters – Much ado about nothing?

By Joginder Tuteja, Jan 7, 2013 – 05:18 IST

First Look of Shahrukh Khan starrer Chennai Express has released and as usual, there have been whispers and murmurs around the campaign. One of the most striking things about the poster design is the fact that it reads ‘A Rohit Shetty film’, which has set the tongues wagging.

“Since Shahrukh Khan is much bigger than Rohit Shetty, it was expected that the First Look would actually highlight his name instead of the director. However, with seven back to back hits behind him, Rohit is a brand himself. However, detractors have their own way of looking at things and it is hardly surprising if they are trying to find some gossip out of something as harmless as a poster design”, says a film enthusiast.

While the thought is indeed agreeable and it is rather surprising that something like this is being looked at with a microscope lens, a bigger picture emerges if one digs down the archives. Reason being that Shahrukh has time and again being more than happy to allow a director take the limelight, regardless of whether he/she is big or small.

“One quick look at the archives proves that”, informs an insider, “Farah Khan was a rank newcomer when she made Main Hoon Naa. Still, Shahrukh didn’t bat an eyelid and instead had the film’s poster scream ‘A Film by Farah Khan’. Later even for her second film Om Shanti Om, the credits went as ‘A Farah Khan film’.”

The trend continued with My Name Is Khan as well as Don 2. While Shahrukh’s name wasn’t on the posters, what found a mention in bold letters were taglines that went as ‘A film by Farhan Akhtar’ and ‘A Karan Johar film’.

“Priyadarshan went a step ahead and as is always the case with his films, the tagline went as ‘Filmed by Priyadarshan’ for Billu. The only person who made an exception was Anubhav Sinha who didn’t opt for anything as fancy as this. However, Shahrukh never had any role to play either with him or any other director over the years gone by. Things like these hardly are a concern for him when it comes to a celebrity of his stature. Now if Chennai Express is being sold as ‘A Rohit Shetty film’, there isn’t anything that has to be read between the lines”, says an industry veteran.

We concur!

http://www.bollywoodhungama.com/movies/features/type/view/id/4381

6 Comments

  1. aman
    aman
    January 8, 2013 at 12:41 AM

    “Since Shahrukh Khan is much bigger than Rohit Shetty, it was expected that the First Look would actually highlight his name instead of the director. However, with seven back to back hits behind him, Rohit is a brand himself. However, detractors have their own way of looking at things and it is hardly surprising if they are trying to find some gossip out of something as harmless as a poster design”, says a film enthusiast.

    Seriously!! film enthusiast? whatever happened to the ‘well informed, androoni, khufia sources’

    A classic case of a WTF article!

  2. Tango
    Tango
    January 8, 2013 at 12:50 AM

    The best films of Rohit Shetty for me are Sunday and Singham.

  3. rockie_Dabangg2
    rockie_Dabangg2
    January 8, 2013 at 12:54 AM

    Well we can see Srk on the poster so why do we need his name?

    A classic case of a WTF article! :D

  4. rockie_Dabangg2
    rockie_Dabangg2
    January 8, 2013 at 1:00 AM

    Rohit Shetty movies that I love .. in the given order ..

    1) SINGHAM – The BEST .. loved this movie.
    2) G3
    3) ATB
    4) G1
    5) G2
    6) BB
    7) Sunday
    8) Zameen

    I think CE will def make it in top 3 but dislodging Singham from nbr 1 is quite an impossible task. I think it will be Singham 2 who will dislodge it from nbr 1.

  5. jealous hater of srk
    jealous hater of srk
    January 8, 2013 at 2:28 AM

    Wtf article jo chaye woh lik diya
    I hated G2 though haven’t seen zameen hopefully rohit shetty wil nt repeat same thing al other wer good entertainers bt best was G1,
    G3,ATB,Singham expect rohit to do same or even better for CE.

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