Presenting… a Spanking New Brand SRK

King Khan seems to be setting his house in order for 2013

Shaheen Parkar (MID-DAY; December 26, 2012)


It appears that Shah Rukh Khan is keen to rebuild Brand SRK in the New Year. The turn of the year seems to be heralding a spanking new image for King Khan. The star apparently wants to let bygones be bygones and usher 2013 on a new footing. There were indications that the scenario was changing for quite a while. And now the picture is getting clearer.

For starters, SRK has acquired a new publicist who has been filling our in-boxes with updates about the star — from his trip to the Marrakech film festival to his reaping accolades at a recent film awards show. There are snapshots along with a brief of what he has been up to. This definitely came as a surprise but it looks like there is a need to streamline and provide info about him.

B-Town has this penchant to work in camps. But SRK broke the rules when he agreed to work with Katrina Kaif, the exgirlfriend of his nemesis Salman Khan.

His decision to act in director Rohit Shetty’s Chennai Express — a name synonymous with Ajay Devgn — another bete noire of SRK, too proves that professionally his brand wants to work with the big names in the industry.

Karan Johar, of late, has been bonding with the other Khan big time. With whispers about SRK and his best buddy KJo’s bonding not exactly being the way it was, King Khan seems to be forging new bonds.

2012 began on a sticky situation when he had an alleged altercation with director Shirish Kunder at Sanjay Dutt’s bash for Agneepath in January- end. In May came his infamous squabble with the security officials at the Wankhede Stadium. Then there was also buzz about his extra close bonding with Priyanka Chopra.



  1. jealous hater of srk
    jealous hater of srk
    December 28, 2012 at 5:05 PM

    Have a feeling 2013 will be return of srk though his project r less exiting compared to akki,HR,aamir,

    1. ank_16n
      December 28, 2012 at 10:07 PM

      all will depend on weather it will release on Holiday weekend or Non-Holiday weekend….
      as far as thing stand right now it will most probably will be a non-holiday weekend so hope for the best :)

  2. Skeptic
    December 28, 2012 at 11:38 PM

    His CE can’t be huge enough to compete with Krissh 3 or Dhoom 3. And even if CE does wonders for him HNY will bring him down again. What was the need to sign a Farah Khan film at this stage?

    1. jealous hater of srk
      jealous hater of srk
      December 29, 2012 at 3:35 PM

      oso is biggest hit at dat time 2007 TMK story was written shrish directd by farah khan which ever film she has directd along wit story has done wonders and mind you
      0so brought masala films back at B0

  3. sanjeev-dabangg2-beats-ETT
    December 29, 2012 at 12:53 AM

    Srk has a good chance to come in top 5 next year. Top 3 looks difficult as salman with any movie will easily be in top 3. Hrithik n Aamir will also come in top 3 as they have Krishh 3 and dhoom 3 respectively.
    Even Akki can come in top 3 as he has many huge movies. At least 4th position is guaranteed for Akki. So basically brand SRK will be fighting with the likes of Ajay and Ranbir Kapoor in 2013 for the fifth spot.

    1. jealous hater of srk
      jealous hater of srk
      December 29, 2012 at 3:37 PM

      let the trailer and film release then lets c who wil b top 3 or in top 5

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