WILL DABANGG 2 CROSS BUSINESS OF 3 IDIOTS?
As biggies after biggies keep releasing, one question always arises – will this film be the one that will beat the box office record of 3 Idiots? 3 Idiots, released in 2009, collected 202 crores from India alone and is the only film to do so. More than dozens of biggies, starring A-listers, have released since then. But not a single film has managed to get beat this record, although the number of screens and audiences has increased considerably and so has the ticket price. But then, 3 Idiots was special. It didn’t even have a 2000 screen release, which is the norm today for any biggie today, and yet collected so well. This is because the film was an outstanding product in all respects. Viewers loved to see the film twice and even thrice, in theatres that too – a significant reason why it netted so much.
3 years on, not a single film of the stature of 3 Idiots has released and hence it’s not a surprise why the record of 3 Idiots remains unbeatable. (more…)