Why Bollywood is giving such importance to Southern remakes

New Delhi: Once upon a time films from the south were family socials. Gemini, Prasad and other banners promoted cute products celebrating wholesome family values where virtue always vanquished evil and the good, honest protagonist and the loyal, sacrificing heroine always saw the cruel, conniving baadie off to tra-ta into the unset.

Interestingly, the character actors and actresses were invariably paired off to give it a real feel-good happy ending. They may not have been the no. 1 brand of the movie-goers but they did have a sizable market among the orthodox, conservative, god-fearing constituency, pan-India. It was an innocent time, the 50’s and 60’s, with neither consumerism, globalization nor technology to rain on their parade.

With time that genre faded out and while heroines from the south zoomed into B-town, the traditional fare was replaced by loud, gaudy, over-the-top, dhin-chak offerings with Jumping Jack Jeetu as their triumphant brand ambassador. A super-duper success, these films with the white-shoed hero serenading a gorgeous Jaya Prada or sexy Sridevi and Shakti-Kader’s unleashing toilet humour , tumbled out of the South thick n’ fast and raked in the loot, big time.

Today, as southern material once again invades Bollywood with a huge bang, it is interesting to note the difference. These are not the Sasurals (Teri Pyari Pyari Surat Ko…), Gharanas (Husnwale, tera jawab…) or Hamrahis (Mujko apne gale lagalo…), of yesterdays… sweet, romantic, melodrama nor the Jeetu-driven jhatka stuff but violence driven whammos with vendetta, blood and gore along with populist catch phrases and dialogue-baazi to boot.

From Ghajini (2008) to Rowdy Rathore (2012), Bollywood’s biggest blockbusters to dominate the celebrated Rs 100 crore club, have been solid remakes from the south. Why? What’s so special in them for cornering the market? What is so spicy and irresistible that the movie-going junta and superstars continue to fall under their spell (for different reasons) and swear that their brand of full on entertainment? Why do big production houses and directors too repeatedly zero in on this Madras cut genre?

Film scholar and historian Rauf Ahmed believes it’s not about value judgment, the return of tasteless, mindless cinema or catering to the instincts of the lowest common denominator but just a reaction to an overdose of a type that was destined to play itself out. “For over a decade, post DDLJ, mush ruled. Love and romance, Khan-style rocked. Exceptions apart, it was the flavor of the day and the audiences loved it. Loud melodrama, violence or anything overstated was considered cheap. Action-films too were sent to the cleaners because B-town only copied Hollywood without their technical virtuosity, panache or flair”.

It was in this environment that in year 2008, director A Murugadoss ventured a remake of Ghajini, a 2005 Tamil hit, with Surya and Asin playing lead. Inspired by the Hollywood movie Memento, the remake starring Aamir khan was a smash hit and unleashed the southern remake trend. Made with a budget of Rs 65 crore, it is reported to have crossed the Rs 100 crore mark. Wanted, the Rs 35 crore Salman Khan starrer in 2009, raked in a cool Rs 95 crore. Remade from the Telugu 2006 hit Pokiri, it confirmed the credibility and market for remakes from the south.

In 2011 came a hat-trick. Singham (remade from 2010 Tamil hit Singam), Ready (remade from the 2008 Telugu hit of the same name) and Bodyguard (made from the Malayalam hit of the same name), all registered huge brownie points at the box office. The latest to join this club is the Akshay Kumar superhit Rowdy Rathore (remade from the 2006 Telugu hit VikramarKudu).

What’s the secret behind the success of these loud, violence prone potboilers? Critic Saibal Chatterjee believes that there will always be a space for this kind of full-on, hard-core escapist fare celebrating machismo. “These are well made techno savvy fare riding on a consciously dumbed down populist, simplistic tale powered by the brute force of a superstar. Salman, Ajay, Akshay are all hot, macho males with huge brand equity and author backed, audience friendly roles.” Also, the fact that these films come with readymade scripts which have rocked. The dialogue reworked by a team of intelligent and savvy, dialogue writers offer good catch lines and signature toss-offs, songs and item numbers do the rest.

In fact, such is their booming popularity with 2 of the 3 Khans already in the remake list that king Khan is seriously thinking of getting in. Reports have it that SRK is on the verge of signing a remake of the 2002 Tamil action blockbuster, Ramanna.

Aiyyo, Very Good-a.


Post Comment

You must be logged in to post a comment.

fosamax generic equivalent noroxine posologie ibuprofene best cialis online pharmacy neofollin bestellen amerimedrx complaints against dentists oxybutynin chloride 5mg sa kamagra oral jelly paypal claritin d side effects medication buying tadalafil without a prescription buy 50mg viagra in austrailia viagra vs cialis vs levitra and alcohol fast viagra delivery misoprostol for miscarriage side effects lamictal withdrawal symptoms drug how to get viagra prescription online diamox side effects altitude sickness nitroglycerin ointment buy at store tabletten oynanan oyunlar oyna levlen formula 1 ingredients buy stromectol ivermectin duloxetine hydrochloride prices order brand name synthroid ditropan 5mg valacyclovir hcl side effects fish medications for humans eprex liturgia de las horas acticin 5 cream topiramate medication for pain over the counter viagra substitute vardenafil hcl 20mg how long does it last minomycin dosage for amoxicillin microzide medication side amoxil and alcohol hydroxyzine for dogs dosage viagra priser bactrim dosage for sinus infection omeprazole 40 mg capsule color meclizine hydrochloride for dogs online pharmacy 365 pills viagra professional cialis reviews doxycycline accord disper tablet 100mg sibutramine 15mg weight loss viagra generic wemon misoprostol in south africa cialis buy online no prescription socialist caucus antibiotics in canada himcolin gel how to use tadarise pro 20 dosage best place to buy wellbutrin sr online kamagra oral jelly online buy antibiotics uk lialda side effects mesalamine side clomid for sale online dikloron ampullectomy provera and clomid success rates bystolic manufacturer coupon card can you take viagra through customs safe online cialis synthroid vs levothyroxine sodium singulair dosage for children femara side effects medication mogadon nitrazepam side effects lasix furosemide diuretic ramipril capsules colorsranacid viagraonline pharmacy soft viagra crestor medication discount coupon benadryl for infants while flying tetracycline hcl prices colcrys coupon zithromax chlamydia ventolin by mail synthroid side effects weight loss buy promethazine online canada vagiral ovulos de sabilavagravaiagravaigaravaigravairgavalium paypal cialis viagra liquid cheap on line levitra meds adderall xr 30 mg venlafaxine hcl er meprate tablet lumigan eye drops 0.03 clomiphene side effects for men prevacid coupon prevacid coupons printable sumycin 500mg tylenol bystolic side effects patient reviews sildenafilo normon 50 mg precio robaxin 750 mg tablets kamagra in australia lumigan eye drops for sale infatrim obat apa cheap clomiphene buy zithromax with mastercard digoxin and potassium chloride how much cialis is too much omaggio olive oil private reserve guitars tijuana mexico pharmacy chlamydia treatment for men canesoral duoderm glucovance generic name amoxil 500 mg coupon vigora 100 side effects clomid pregnancy test calculator dalacin c capsules 150mg venlafaxine er 37.5mg capsules side effects anxiety symptoms in teenagers canesoral duodenitis therapy dog certification texas medameds reviews on garcinia erectalis 20 mg adderall ofloxacin buy from canada shop price viagra plus avlocardyl propranolol 40 mg buy amoxicillin without px levitra professional 20 mg buy victoza cheap cefalexina 500 mg dosage nolvadex dosage for epistane strattera kullananlar cialis mexico online arthritis in the knee cap cefixime generic cialis livraison en 24 h glipizide 5mg side effects indocin for preterm labor buy viagra out of us cyclidox capsules buy albuterol online india combitic global caplet usmedicbay paxil viagra brand cheap prandin side effects repaglinide cost donepezil 10 mg daily cipla fieldcall amoxicillin dosage for children chart viagra orders tiotropium bromide inhalation powder generic drugs where can i buy proventil inhaler forced cum atarax medication ortho tri cyclen lo no prescription perisonse wiothout a script canada antibiotics for bronchitis and ear infection arthritis pain relief cream reviews propecia reviews treatment phenofibrate efectos how to use minoxidil 5 for women oflocet et clomid depakote withdrawal symptoms drug casodex withdrawal response rythmol propafenone trials viagra hawaii singulair allergy medicine side effects buy metronidazole lisan stediril online flagyl for dogs treatment nolvadex canada supplier cytotec next day ketorolac injection 30 mg amerimedrx cialis online buy wellbutrin with no prescription 122 order meds without a script zenegra uk atacand medication for high blood pressure caverta online pharmacy colchicine no prescription ovral l online vermox dosage suspension colchicine gout prophylaxis therapy appointment cards budesonide nebulizer side effects onlain igri na shax cialis generico inghilterra street value of cymbalta 60 mg abilify side effects weight gain dutasteride avodart for sale sertralina efectos a largo plazo del budesonide drug cost at walgreens levitra brand for sale cheap amlodipinefrom canada azithromycin 600 for sale buy indian erythromycin trimetabol dosage for benadryl cialis generico en chile purchase cialis online fosamax 70mg side effects duphaston pregnancy side effects malegra 25 baytril dogs antibiotic ear infection biaxin clarithromycin for sinus infection medtronic baclofen pump spasticity irbesartan 300 mg tablet side effects bromocriptine buy without prescription diflucan dosage for yeast infection in children thuoc renapril 5mg cialis cipro overnight delivery affordable abortion pill viagra vipps pharmacies atacand on sale sildenafil prilocaine topical ointment cerazette desogestrel pill xatral xl 10 mg side effects side effects of ranitidine for infants escitalopram 10 mg reviewsesomeprazole zyprexa olanzapine 2.5 mg inflason prednisone cialis 20 mg 4 compresse quinine sulfate 324 mg capsules proscar 5mg without prescription best prices for motillum doxylamine succinate vs diphenhydramine potassium chloride side effects medication what is mavidol sl vasotec drug classification tesco pharmacy viagra valtrex overnight delivery hbp meds cheap uk free shipping claravis accutane discount programs novolog sliding scale insulin parlodel dosage where can buy viagra in singapore safest place to buy viagra online ramipril medication erectalis cipla india cymbalta and neurontin and weight gain baclofen 20 mg assistance milnacipran generic ciplafield eas req status stalker does generic propecia work flagyl 400mg used for cialisn soft viagra prix pharmacie cholesterol lowering foods and supplements levothroid side effects levothyroxine dosage fake stilnox is flagyl compatible with potassium bisoprolol hydrochlorothiazide side effects buy theophylline flagyl buy el esquina nyc buy pills without a prescription tadacip india medrol dose pack no prescription cytoxan and taxotere buy cialis cheap curacne 20mg capsules jaguar viagra buy online tantalum happy hour orlistat cheapest doxycycline hyclate uses treat fibadel 5 xenical in united states north american cialis advantage car rental coupon offer viagra mail order viagra price list order levitra from canada levitra prezzo in farmacia 40 mg levitra dosage plavix patient assistance bristol myers squibb metformina 850 gumigem usair clindamicina 300 omnicef for sinus infection glipizide for sale canadian pharmacy viagra professional mestinon 60 mg price cytotec costa rica is prandin over the counter flurazepam dosages remeron no prescription needed rx pharmacy pursues viagra with a gift card viagra precio farmacia doxycycline without rx paypal axet ear drop cytoxan and taxotere infusion all natural cures for ed metformin cheap viagra ohne rezept auf rechnung apo sildenafil 50 mg effexor xr side effects weight provigil weight loss nasonex coupon $15 super force viagra cialis 20 mg best price buy amitriptylin with no prescription capoten sublingual buy ventolin inhaler online cialis prescription online where can i buy cheap viagra next day viagra usa buy cheap adderall tronto drug store can you get high on indomethacin mercury drug price list of medicines azithromycin over the counter lozol side effects minimum age for taking viagra valium information half life can a wellbutrin overdose kill you risnia tablets for sale percocet dosages online pharmacy sleep medication uroxatral 10 mg patients definition cialis sample alfuzosin uroxatral generic compare prices on viagra beconase nasal spray side effects is propecia right for you buspar reviews for anxiety cialis generika billiger combat viagra side effects ivermectin scabies emedicine polarmeds in canada the executive branch where to purchase tretinoin cream octreotide treatment for iih ed hardy online site rx approved viagra metoprolol tartrate 25mg india pharmacy mastercard cefamor 250 new emojis vantin antibiotic for ear infection canada pharmacy 24 cheapest accutane without prescription il viagra fa male per i reni birth control pill without prescription accutane sellers precio levitra aviane birth control pills review dosage prednisone in humans where to buy clomid cheap mobic meloxicam 15mg side effects methotrexate htm 2011 advair coupons $20aggrenox burpropionxl vs vyvance cialis price in the philippines viagra online con visa electron buy gabapentin topical clotrimazole side effects cialis active over the counter finasteride online paypal chlamydia pneumoniae and asthmachloroquinchloroquine baclofen antidote minomycin dosage calculations arthritis medication seroflo rotacaps 500 zithromax antibiotic price where can i buy viagra with paypal indapamide 2.5mg side effects vicodin vs percocet ditropan xl 10mg side effects nolvadex side effects who makes aloprim vigara from india dth 24b kamal kunj s v road buy antabuse by paypal ambien cr price nizagara ingredients in meth micardis telmisartan dose cipla silagra reviews erectile dysfunction pills online ciplafield eas req statusuri buy alli australia generic drug sales onlline online pharmacy baku promethazine hcl tabs eldepryl and demerol interaction apetamin p cyproheptadine how much should viagra cost at costco prometrium progesterone suppositories non prescription doxycycline noroxine posologie ataraxnorstan buy treatment for chlamydia periactin otc lasix 12 5 mg for dogs yellow secure tabs authentic drug store micardis medication ferility drugs for sale in canada nizagara gold 120 purchase levitra with check discount toradol medication toradol medication dosage why is no one selling alli floxin drops flagyl antibiotic used to treat sinusitis non rx ed drugs canadian cialia suprax 400mg no prescription plavix coupons or free mobicool power cooler predizone without a prescribtion budesonide side effects in toddlers clavamox for cats treatment alli online shopping in canada xenical side effects palpitations tantalum carbide powder salbutamol sulfate drug legal online pharmacy united states generic estrace pills lotrel generic drug cialis shivam metazole tablets with keyboards paroxetine 20mg buy online sialis tablets with keyboards atarax medicine classification ketazol tablets with windows wholesale viagra chaina 100mg viagra dosage recommendations ranbaxy eriacta 100 reviewserythroxescortsesopranesotidesquina buy zoloft onlne no pre cheapest viagra soft 100 mg minocycline 100 mg capsules for dogs buy clomid without prescription oxybutynin 10 mg cialis direct mexico thalidomide multiple myeloma dexamethasone metoprolol er 25 mg coupons lasix overnight delivery isotretinoin canada fanegada definition of respect secure buy cialis online europ procalisx ingredients in tylenol levoxyl recall 2013 zyrtec side effects in children hi tech pharmaceuticals dianabol reviews homemade pheromones to attract men www canadian hesalth trileptal side effects medication cialis kaufen 10mg cheap albuterol inhaler holy cross rc church cottingham clavupen 100 min ovral 28oxazepam caffeine and pregnancy effects cheap online nolvadex caffeine pills for sale strattera drug info motilium online uk aricept drug card phenergan medication uses tadapox reviews fifty internet drugstore dyazide side effects taking amerimedrx coupon codes novolog insulin sliding scale donde puedo comprar priligy viagra za zene fluoxetine hcl 20mg caps minoxidil 2 topical treatment for women how much is propecia at pharmacy metrogel for rosacea price metronidazole obat apa synthroid side effects synthroid and weight loss viagra usa store 689 buy liquid antibiotics online cordarone prospect park starcef cefixime for gonorrhea ibuprofen for dogs veterinarianimiquimod buy antabuse online buy synthroid from mexico cardinal health products allegra d side effects medication erection pill samples cuvarlix review of fifty pharmacy rx one reviews cialis in walmart olanzapine withdrawal headache clozaril blood monitoring guidelines myambutol medicine shoppe viagra coupon walmart arava side effects stomach pomegranate juice where to buy passion rx in canada eutirox 50 efectos secundarios what is tizanidine 4mg zanaflextolchicinetopiramate lamotrigine medication guide diclofenac sodium online drug store without prescription medrol 4mg dosepak for dogs buying somas from canada arcoxia 120 mg tablets caja con 7 cialis c80 cheap cialis extra strength erectalis review pros and cons of evista for osteoporosis online generic viagra reviews catafast sachets packaging genuine cialis from canada beprogel scalp pain buy coversyl online canada viagra fast delivery uk buy levothyroxine buy lexapro 20 mg online paracetamol contraindication pregnancy xenical side effects hair loss fluoxetine hcl 20mg information prazosin side effects weight gain ibuprofen dosage chart for kids paroxetine hcl 20mg street value