Most territories already sold, while some key territories have been kept with Salman’s family
Meena Iyer and Parag Maniar (BOMBAY TIMES; December 2, 2012)
Salman Khan’s Dabangg 2 is valued at 180 crore. Bollywood trade pundits are still reeling under the prices this film is being marked at, per territory. Eros International hold the overseas and home video rights, while a general entertainment channel has paid a whopping 45 crore for the satellite rights. The lion’s share of the territories — Mumbai, Delhi-UP, East Punjab, CP-CI and Rajasthan — are with Salim Khan and he has several sub-distributors queuing up. Trade consultant Amod Mehra says, “This is the highest valuation for a Bollywood film till date. Obviously, it is the Salman Khan factor, the success of the earlier Dabangg, the rise in satellite prices and the increased number of cinema halls playing Hindi films across the globe, that gives the sequel an edge.”
Also Salman’s last release Ek Tha Tiger did business of approximately 187 crore. So, obviously, this valuation seems to make business sense.
Trade sources also point out that deals that were sealed six to eight months ago, were comparatively under-valued because there was a satellite slump earlier. So if you check out the prices at which Shah Rukh Khan’s Chennai Express and Hrithik Roshan’s Krrish 3 were sold around that time, you will see that their figures are lower when compared to that of Salman’s Dabangg 2.