Talaash had a solid advance at multiplexes which opened advance sales over the weekend especially for a film which has has not had huge hype and heavy promotion. The advance was similar or better than some heavily promoted big films. The brisk pace of advance ticket sales at multiplexes like E Square UR, Pune and Cinemax Central, Bangalore actually beats all 2012 releases apart from Ek Tha Tiger.
Obviously the power and goodwill of brand Aamir Khan amongst the multiplex audience is the reason as this audience awaits his film like no one else’s promotion or no promotion.
The first day collections at multiplexes of Mumbai, Pune, Delhi and Bangalore are set to be huge going by early advance indications. The advance at the big single screens of Delhi is more muted which suggests opening outside metros will be lower.
The metro multiplex business will ensure a big first day and how big it becomes will depend on how business outside the metros goes through the day. Aamir Khan’s last big release Three Idiots released three years ago netted close to 13 crore and was released on a national holiday.