Ultimately,content dictates.After the euphoria around Jab Tak Hai Jaan and Son Of Sardaar settled,courtesy the hype and hoopla that these films used to promote themselves,the box office collections prove that both films have nothing to crow about.Even our earlier estimates of 73.30 cr for JTHJ proved to be higher and the collections have actually settled at 68 cr;and SOSs six-day collection estimate that was 60 cr came down to 57.55 cr.
You can see that the official claims made by both production houses (JTHJ 80.73 cr) and (SOS 66.02 cr) are far from what the ground reality is.
Distributor Girish Johar maintains,Both films dropped after the Diwali season.Now collections have become slow. Till November 25,JTHJ now stands at around 93.40 cr and SOS stands at 80.90 cr.So the difference is around 13 cr.
Revenues earned from India theatrical after deducting tax from Nov 13-25
No.of screens: JTHJ (2500),SOS (1950).