I am not cheap, says Shah Rukh Khan

Mid-Day.com | Wednesday, November 28, 2012 (Mumbai)

The man takes his much-touted rivalry with various actors with a pinch of salt.
What’s a Rs 100 crore to a king? His latest film Jab Tak Hai Jaan has already touched the magic mark and is still going steady at the box office. But the King remains unfazed.

SRK laughed and said, “It’s just a new yardstick. Earlier, it was either a silver jubilee or 100 days… Now, people have a yardstick even for trailers! They will keep changing and there will be a new benchmark every few years. I think every film will now make Rs 100 crore but each film will still have its own uniqueness.”

The success of Jab Tak Hai Jaan has not come without its fair share of pressures. First the demise of his mentor Yash Chopra and then the tussle of his producers with Ajay Devgn. Also, the effect it could have on his friendship with Ajay Devgn’s wife Kajol.

“Ajay might be having some righteous things in his mind about the way distribution should be done. Jab Tak Hai Jaan is not my film although I have a part of it. I have a beautiful relationship with Kajol and I have met Ajay a few times. After Yashji’s (Chopra) death we were all in a different zone and I did not want to remain in this space,” said SRK.

But all’s well in his kingdom so far. The man takes his much-touted rivalry with various actors with a pinch of salt.

He said, “I know people say that I am manipulative, detached; business minded, etc, but I am not cheap. Meri toh jab picture aati hai ek nayi rivalry shuru ho jati hai. This year there was no one, so it’s Ajay. Earlier it was Akshay and things like Khiladi versus King. Mein toh sab se pyaar se milta hoon.”




  1. danish
    November 28, 2012 at 7:12 PM

    then nobody is!

    its articles like these that play a small but singnificant role in shahrukh khan being the most hated star. the guy shud just lie low for a while. even akshay understood that between 2009-2012 and even now is talking cautiously as he relaized talking big in the wake of his 2007 success had done some harm.

    seg shud take a lesson or two from salman who never ever makes a pompous statement, watever the scale of hisd success.

  2. Alfa.one
    November 28, 2012 at 7:26 PM

    He certainly is !!!!

  3. alizain2844
    November 28, 2012 at 7:51 PM

    he is true.. Al controversier are wd him..
    Danish bhai rahi baat recrds aur biz ki toh agar srk ko iski tnsn hoti toh kabi clash par muvie na relea7e na krta.. Its salman khan jo ouatim2 ka naam sun kr sher khan ko agay kr deta ha..
    Good going king..

  4. danish
    November 28, 2012 at 7:55 PM

    alizain – main records ki baat nahin kar raha inn PR aricles ki baat kar raha hoon.

  5. dr.nick
    November 28, 2012 at 8:35 PM

    what is this king bulshit he keeps dishing out.neend mein bhi ‘I M KING,I M KING’ badbadata hoga.

  6. ady_koolz
    November 28, 2012 at 10:54 PM

    This is fault of journalist who keep referring in this article that shahrukh khan is king…Nowhere in article he said he is the king ..he just say that media create wars like KING VS KHILADI etc….He may not be the nicest and humblest person around but neither he is an egomaniac he is made out to be…He is just a guy who has his fare share of success and failures and does not need to touch any more landmark to be successful…

  7. danish
    November 29, 2012 at 12:20 AM

    @adykoolz – u cud have blamed the journalist had it been another publication/channel. but this is ndtv with who sharukh’s red chillies has a ‘content sharing barter deal’ where in he provides exclusive interviews and news leaks to them and ndtv plugs him.

    so obviously its as good as a paid article.

  8. alizain2844
    November 29, 2012 at 1:00 AM

    yar cant belive u guys, koi article srk kay against likha jaye toh ‘what an article.. Its truth’
    lekin jab koi srk kay haaq ma likhay toh paid ha.. What a logic!!

  9. ady_koolz
    November 29, 2012 at 1:35 AM

    @danish , i don’t know from where u get your reports about NDTV and Red Chillies …but i simply dont believe it bcoz there is no proof…Do you think only SRK does these things….What about almost daily you get articles about Being human…is it the only charity working in india or about big heartedness of Akshay kumar and the perfectionism and messianism of aamir khan….Everyone do it but since you have hatred for SRK , you think he is some kind of media manipulative maniac who does not have any work other than feeding gossip to press and inflating his box office figures by paying sites like BOI…

  10. FS
    November 29, 2012 at 3:06 AM

    Ok srk… Btw we can’t take u seriouly after marketing a porn film in the name of children n superhero film

  11. sanjeev-dabangg2-beats-ETT
    November 29, 2012 at 3:58 AM

    If u r not cheap then why you not take any fees for jthj in order to make it a hit?

  12. alizain2844
    November 29, 2012 at 4:19 AM

    guys after lot of search i got footfalls of recent bigies in india.. Cn someone post them plz
    Footfalls i.e total number of ppl whch watchd muvie in India in theater
    3i.. 3.23 cr ppl
    ghajini.. 1.91 cr
    ett.. 2.63 cr
    bodyguard.. 2 cr
    ready.. 1.59 cr
    dabang.. 2.32 cr
    rowdy.. 1.97 cr
    houseful 2.. 1.52 cr
    singham.. 1.58cr
    sos.. 1.44 cr so far
    bolbachn.. 1.48 cr
    g3.. 1.82 cr
    Dhoom 2.. 1.63 cr
    znmgd.. 1 cr
    oso.. 1.53 cr
    chak de.. 1.20 cr
    rnbdj.. 1.40 cr
    mnik.. 1 cr
    ra1.. 1.3 cr
    don 2.. 1.21 cr
    jthj.. 1.36 cr so far

  13. FS
    November 29, 2012 at 4:43 AM

    Salman approximate 8.4cr of 4films. Aamir 5.1 of 2films,6cr of 4films, akshay 3.4 of 2films (Oh My God aur k786 bhi include jardo warna uske fans rone lagenge) and srk 8.9cr of 7films :o

  14. alizain2844
    November 29, 2012 at 5:03 AM

    after oso srk failed to pull crowds in theaters.. Oso crosd 1.5 cr mark..
    None of his other movie crosd tht figure in 4 years..

    Omg will be around 1 cr.. Lets wait 4 k786

  15. alizain2844
    November 29, 2012 at 5:11 AM

    guys addition
    barfi 1.33 cr
    agneepath 1.42 cr

  16. sanjeev-dabangg2-beats-ETT
    November 29, 2012 at 6:58 AM

    So ETT is greater than don2 plus ra one combined? I thought ETT was a flop

  17. danish
    November 29, 2012 at 5:56 PM

    @alizain – except for independent bloggers, i have hardly ever seen an article stating the truth on srk. most of them do things like this article. most journalists are worse than pimps and sharukh uses them. i can name of number of journalists (many of them share a certain ‘trait’ of sharukh) who are almost on sharukh’s payroll just to create this kind of propoganda.

    @adykoolz – in a 15 seconds research on google i was able to find this link


    imagione wat a longer search will yield. the tie up between ndtv and srk was all over in the entertainment news in 2008. and how do u know a report is paid or unpaid. simple if ist exaggerarting the truth in favour of a certain star (like thsi article calling srk king today) its paid.

    have u ever seen a media report that does not undermine salman? u know why? becoz not only he refuses to pay them in cash, pay chanels through ariring of promos of hsi home productions but even refuses to give any exclusive interviews in lieu of positive stories. thats why u see all kinds of negative gossip abt hi,. its a difff matter thal ppl still love him the most.

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