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Can Talaash have the biggest ever non-holiday opening beating Rowdy Rathore and Ready?
aman | November 28, 2012, 5:16 PM | 16 comments | 0 views


Talaash, which releases this friday, marks the return of Aamir Khan to commercial cinema after the record-breaking 3 Idiots (2009). As expectedly, his fans are waiting with bated breath to catch the flick FDFS. But the most important question is: Can Talaash break the opening day record for a non-holiday release? Can it post a respectable total? After all Aamir’s last two commercial films were game-changers and record-setters.

Salman Khan’s Ready which released in June 2011 on a normal day set the record for the first day with 13 crores. Akki’s RR this year broke that record to collect 15 crores on its first day. Can Talaash go up a notch higher?

Ready and RR were masala entertainers, helped by 1-2 catchy numbers (Dhinka Chika, Pritam Pyaare), which were liked by the public and helped the movies in garnering good totals. Incidentally both were also remakes. But Talaash is on an altogether different wicket. The genre is that of a suspense thriller and such films are not known to post big numbers although critics may appreciate them. Also the music of Talaash isn’t exactly dominating the charts to help the opening.

The one thing that is favouring Talaash is BRAND AAMIR. He literally has a huge fan following in the multiplexes where his past many films have created records. The receipts generated from these multiplexes will be huge and many help in setting up a big first day total. Also Talaash is set in Mumbai and this territory is dominated by Aamir. So one expects Mumbai to score big again. The worrying factor for Talaash will be the reception it gets from single screens, which honestly doesn’t look too bright. But so was the case with the cult movie Rang De Basanti, which trended beautifully with the help of multiplexes. The movie went on to triple its opening week total (17 cr) and was only the second film of the decade to cross the 50 cr total till Fanaa released. 3 Idiots was another such film with not many giving it a fair chance at the BO terming it as too ‘multiplex friendly’. But it’s an altogether different story that it managed to garner approx. 70 cr nett from single screens alone.

The advance booking at multiplexes seems to suggest that fans are going to come out in hordes to watch it. A 16 cr opening day cannot be ruled out and if the WOM is good/excellent then Aamir will have one more winner in his hands. If the reception in single screens is even average then expect bigger numbers. In all probability this will be AKP’s and Excel Entertainment’s biggest grosser ever and it’s not even a sequel of a remake.

– Aman

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16 COMMENTS
  1. ranjit

    I am sure it will be biggest non holiday opener ……….

  2. ank_16n

    can’t say much about its opening…..
    but if content is Good it can touch 100 cr easily….

    BTW please stop saying the music of Talaash is Flop…..
    Its Hit in its Target Audience….

    1. aman

      I haven’t said that Talaash’s music is flop. All I have said is that its music in not dominating the charts like say a dhinka chika or pritam pyaare

      1. ank_16n

        Ok.point taken.
        But Jee Le jara is a chartbuster in different music channels….

        I didn’t liked Jee le jara initially but Now it has grown on me and its a very good song.

  3. ranjit

    yeah i too liked jee le jara….. lyrics is fantastic ….

  4. aman

    @mods please change the twitter handle to Talaash :)

  5. Serenzy

    Good Post.

    It will be Interesting to See wether Talaash Breaks Don2’s 110cr[Incl. Reg]

    ‘Jee Le Zaara’ is My Favourite Song from TALAASH.

  6. sanket porwal

    Good post.

    Aman- But 3 Idiots collected 52-55cr single screens and not 70cr. Please confirm. I am 99% sure.

    And about mumbai territory, yes he dominates! 3 Idiots did 38-39% of its business there while the norm is 33-35% for big films!

    I am not sure if the opening can be so high, but that doesn’t matter! The film will have to do well after sunday, which I am highly sure of!

    ABout the music- yes its not a big hit and will not help in opening. Neither there are any certain promotions. So its Aamir and only Aamir Khan who will be responsible for its opening.

    I too love “jee le zara”.

    And guys, I just saw it in ESQUARE that Talaash is 141 minutes long :D

    1. aman

      Sanket, BOI in one of their earlier commentaries had said that 3 Idiots did around 135 cr from multiplexes alone…so that means it has done around 68-70 cr from single screens.

  7. Kunal

    I myself remember… Sanket is right.. It was 52 from single screens… I read it on boi only!

  8. aman

    Joginder tuteja is a member of NG, right? I want to ask him why didn’t he review Talaash’s music? What was the reason?

  9. Kumar3798

    Talaash Is Heated in Multiplex Aud but is Blw Average in Mass Centres so 15cr 1st day is impossible,yaa although Paid Trades can put up inflated fig during first few
    days but m sure after it gets Revised it cant get 15cr 1st Day cuz dat needs A good opening at One nd atleast an av avrg opng at d other one which is not d case of Talaash.And the target audience nd Low key promotions show d Reality though it can pick up after Good WOM but Opng day is maxm. 13.5cr for Talaash

  10. Ek tha dugglale

    talaash would open at 15+ cr
    for sure…..and would collect more thaN 130 cr…..dnt underestimate…aamir khan he’s a big superstar coming after 3 years…..and also talaash is having a free run till dec 21…

  11. Kumar3798

    Nice joke Talaash having free run till Dec21 ,It will feel d Heat frm 7Dec itself d Day Khiladi786 releases

  12. Tango

    “Can Talaash have the biggest ever non-holiday opening beating Rowdy Rathore and Ready?”

    No, not possible, but Talaash is all set for a super start.

  13. iitianWay

    the way shows are becoming housefull/sold out and cinema owners(pune and MPs) increasing number of shows…just be ready to get surprised with first day and weekend numbers…
    finaly i also booked for 1st dec :)

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