Talaash, which releases this friday, marks the return of Aamir Khan to commercial cinema after the record-breaking 3 Idiots (2009). As expectedly, his fans are waiting with bated breath to catch the flick FDFS. But the most important question is: Can Talaash break the opening day record for a non-holiday release? Can it post a respectable total? After all Aamir’s last two commercial films were game-changers and record-setters.
Salman Khan’s Ready which released in June 2011 on a normal day set the record for the first day with 13 crores. Akki’s RR this year broke that record to collect 15 crores on its first day. Can Talaash go up a notch higher?
Ready and RR were masala entertainers, helped by 1-2 catchy numbers (Dhinka Chika, Pritam Pyaare), which were liked by the public and helped the movies in garnering good totals. Incidentally both were also remakes. But Talaash is on an altogether different wicket. The genre is that of a suspense thriller and such films are not known to post big numbers although critics may appreciate them. Also the music of Talaash isn’t exactly dominating the charts to help the opening.
The one thing that is favouring Talaash is BRAND AAMIR. He literally has a huge fan following in the multiplexes where his past many films have created records. The receipts generated from these multiplexes will be huge and many help in setting up a big first day total. Also Talaash is set in Mumbai and this territory is dominated by Aamir. So one expects Mumbai to score big again. The worrying factor for Talaash will be the reception it gets from single screens, which honestly doesn’t look too bright. But so was the case with the cult movie Rang De Basanti, which trended beautifully with the help of multiplexes. The movie went on to triple its opening week total (17 cr) and was only the second film of the decade to cross the 50 cr total till Fanaa released. 3 Idiots was another such film with not many giving it a fair chance at the BO terming it as too ‘multiplex friendly’. But it’s an altogether different story that it managed to garner approx. 70 cr nett from single screens alone.
The advance booking at multiplexes seems to suggest that fans are going to come out in hordes to watch it. A 16 cr opening day cannot be ruled out and if the WOM is good/excellent then Aamir will have one more winner in his hands. If the reception in single screens is even average then expect bigger numbers. In all probability this will be AKP’s and Excel Entertainment’s biggest grosser ever and it’s not even a sequel of a remake.