NEW DELHI: In India, every brand would like to be Salman Khan. His stimulating record-busting success, his driving-the-country-crazy chutzpah, his mass hysterical rock-star appeal are sure ingredients no brand would like to let go of.
Zandu reaped a windfall for Emami, the balm’s maker, with the provincial and saucy lyrics of the item number in Dabangg, Munni badnaam hui, to which Malaika Arora-Khan jigged irrepressibly with Salman into the heart of India. Now Fevicol, a brand that already has a deep connect with the country, has jumped jauntily on to its sequel, Dabangg 2, hoping that the new rustic and pert item song keeps the swelling club of Salman fanboys glued to it.
Pidilite Industries, maker of Fevicol, has signed a marketing and promotion deal with the film’s producer Arbaaz Khan for the song where top actress Kareena Kapoor plays the item girl.
Khiladi 786 has things going for it, and how. What started off as a ‘masala’ film in the offering by Akshay Kumar has suddenly emerged as the hottest film of the current season, and one man who needs major credit for that is composer Himesh Reshammiya. So much so that Akshay, who is also a co-producer here, and others associated with the film have decided to up the tempo in a major way as far as the marketing and promotion is concerned.
“They have cut loose their purse strings,” informs our well informed source, “Any biggie worth its salt would be happy to have two chartbuster songs up its sleeves. If there are three then it is an added bonus. However Khiladi 786 has only seen an escalation in its fortunes as far as its music is concerned, what with each and every song turning out to be bigger than the one released before.”
This can be evidenced from the fact that Long Drive, one of the most awaited songs from the film ever since its soundtrack was released, has turned out to be an instant winner ever since its arrival a week back. Before that it was Hookah Bar which has been a hit at pubs and discotheques already.
“These two songs are huge chartbusters all the way and Akshay, Himesh as well as the music company T-Series are gung-ho about the album’s fortunes,” an insider adds, “Actually the tone was set by Balma and Lonely and by the time the film’s title song and Saari Saari Raat arrived, it was more than obvious that the music was special.”
Meanwhile, an underwhelming response to the music of Jab Tak Hai Jaan and Talaash only ended up leaving the music market wide open for Khiladi 786 to make a killing. With quite some space available wide open to create an even bigger presence, an overnight decision was taken to release Khiladi Mashup. Continue reading
TALAASH is Aamir Khan’s first commercial release after the monumental blockbuster “3Idiots”. TALAASH is directed by Reema Kagti and is slated for 30th November release. The film also stars Kareena Kapoor, Rani Mukherjee and Nawazudding Siddiqui in lead. The film will have a good opening because of staunch face value.
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Q. Will Jab Tak Hai Jaan beat Ek Tha Tiger Worldwide and be Shahrukh Khan’s Biggest Worldwide Grosser?
A. It will nowhere near Ek Tha Tiger but could just edge Don 2 and be Shahrukh Khan’s biggest Worldwide grosser.
Q. Is Jab Tak Hai Jaan the biggest adjustment in figures because normally its just 1 or 2 crore but i remember Golmaal 3 was also changed but went up, why is this?
A. Normally there are small adjustments but occasionally there are bigger ones like this week and Golmaal 3 as you noticed a few years back. Effort is made to be precise but sometimes the bulk data which comes after the week does not match the estimates given earlier so adjustments are made accordingly in the circuits where required.
Q. Can Khiladi 420 cross 150 crore as 100 crore will be easy for the film as it is super hot in the trade?
A. People are probably trying to build expectations but it is these expectations that kill a film. People expect 150 or 100 but when the same film does 70 or 75 even that 70-75 becomes very good for them. It has no chance for 150 crore and even 100 crore is unlikely unless strong word of mouth. The likely opening of the film does not suggest 100 crore.
Q. How many screens will Talaash release on and what will be the opening?
A. Around 2500 and opening should be good at least in the urban centres.
Meerut, Nov. 26 — Casual labourer Abdul Hakim, 29, who exposed the ugly face of khap panchayats against lovers in Aamir Khan’s TV show Satyamev Jayate earlier this year was eliminated in full public glare in his remote native village Adoli in western UP’s Bulandshahar district on Thursday. HT learnt on Sunday that five armed men shot Hakim dead in full public view when he was on his way to the village doctor’s clinic to get medicines for his pregnant wife, Mehawish, 25.
“They ambushed him outside the clinic and pumped several bullets into him,” said the victim’s elder brother Yusuf Hakim.
Abdul and Mehawish eloped in November 2010 and got married in Meerut before moving to Delhi. A panchayat decreed death for the couple and terrorised Abdul’s family as a result of which young family members left the village, sources said.
Link – http://in.news.yahoo.com/man-killed-exposing-khaps-tv-183000363.html Continue reading
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