Sardaar takes over SRK’s space

The war had begun months before their scheduled release date. And for Jab Tak Hai Jaan and Son Of Sardaar, it seems to be continuing even after the big Diwali release. According to reports, months prior to their yet untitled film’s release, Yash Raj Films had made a pact with single screen owners – they will get to showcase the single Eid release Ek Tha Tiger only if they promise to release Yash Chopra’s directorial on similar terms. Unwilling to lose out on the Salman Khan starrer Ek Tha Tiger, many had agreed then. Their stance seems to have changed now.
Mirror has found out that over 350 single screens across India have decided to replace JTHJ with SOS. These include Chitra in Dadar, Premiere in Dongri, Dreamland and Central Plaza in Mumbai and also Apsara Big in Ahmedabad.
Confirming the news, Devgn’s business manager Kumar Mangat said, “This is good for the film. Theatres that couldn’t screen SOS before will now be able to do so. I am told around 300 to 370 screens will be allotted to the film.”
Reportedly, SOS has collected approximately Rs 76 crore net all over India despite having 500 screens lesser than JTHJ, which collected approximately Rs 90 crore.
When contacted, Aditya Choksi, a leading distributor and exhibitor from Central India said, “Just like in other parts of India, in my circuit, SOS was screened in few theatres like Neel Kamal and Kusum (Indore) and Ganesh ( Pune). It was a success.”
Trade expert Amod Mehra said, “JTHJ has failed miserably in single screens. Hence, theatres are ready to accommodate SOS now.”
Owner of Maratha Mandir, Manoj Desai, who started with three shows of JTHJ on November 13 confirmed that now they have reduced the number of shows to two.
When contacted, YRF spokesperson said, “It is normal trade practise to drop screen/show count in a week or two. And we have done just that after a successful run during which the film would have collected approximately 100 crores at the domestic box office and 50 crores overseas, at the end of the extended first week. Also, a lot of the theatres have been booked only for a one week run.”

Jab Tak Hai Jaan shows in single theatres have now been given to Son Of Sardar in over 350 screens across India
http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=MIRRORNEW&BaseHref=MMIR/2012/11/22&PageLabel=40&EntityId=Ar04001&ViewMode=HTML

9 Comments

  1. Kunal
    Kunal
    November 23, 2012 at 12:51 AM

    If only they hadnt done the 2 week pact…majority of single screens would have switched to sos… Still kuch toh add huyi!!

  2. iitianWay
    iitianWay
    November 23, 2012 at 12:20 PM

    bomb diffuse karne mein der laga di…aur sadaar ka bachcha dhamaka kar gaya!!

  3. iitianWay
    iitianWay
    November 23, 2012 at 12:24 PM

    srk failed in super hero, action hero..and his well tested now romance hero..
    what shud he try now…??

  4. RJ
    RJ
    November 23, 2012 at 1:02 PM

    Anti hero

    1. Rosh
      Rosh
      November 23, 2012 at 2:21 PM

      He started his career as an anti-hero .. if he does that, maybe he’ll find some new fans, including me

  5. iitianWay
    iitianWay
    November 24, 2012 at 9:50 AM

    yess….b/c condom …constipation.. type of roles does not suit him..
    conspiracy is the key word for him now…..high time he goes back to baazigarr..darr…
    srk….ab to kuch karr.

  6. Serenzy
    Serenzy
    November 26, 2012 at 2:13 AM

    I don’t Think Shah Rukh Failed as the Action Hero Big Time.

    He does look Awkward but was Good as The Conspirator in Don2 atleast.

    1. FS
      FS
      November 27, 2012 at 7:57 PM

      U spelled it wrong serenzy, its Constipator ;)

  7. Bhaiyaaji
    Bhaiyaaji
    November 27, 2012 at 7:32 PM

    sau sunar di ek sardar di :P

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