As always, Aamir Khan was the trendsetter when he pre-booked the release date of ‘Talaash’ months ahead of its release. A never heard before concept in India, it has now paid off, what with the film seeing good occupancy guaranteed for it.
Though pre-bookings are open only at PVR, other multiplex chains are also expected to follow suit. Now Salman Khan and Akshay Kumar are also following suit with ‘Dabangg 2′ and ‘Khiladi 786′ respectively.
“They would have to,” says an expert, “Even though both Salman and Akshay are starring in quintessential ‘masala’ fares which would have a massive reach among single screen audience, they don’t want to alienate multiplexes either. That’s why tickets of their films are already available even though they are weeks away from release.” Phew!
Bollywood A-listers clearly mean business.