Shah Rukh Khan, Ajay Devgn films lose crores

Shah Rukh Khan, Ajay Devgn films lose crores

Following Bal Thackeray’s demise, theatres cancelled shows adding to the losses

They had been engrossed in media warfare to ensure maximum eyeballs for their respective Diwali release. But little did Shah Rukh Khan and Ajay Devgn know what destiny had in store.

Despite releasing on a Tuesday, the beginning of a long festive week, Jab Tak Hai Jaan and Son Of Sardaar did not really get off to a flying start. The very next day, the films were dealt a blow after news of Shiv Sena Supremo Balasaheb Thackeray’s critical health started filtering out of his Bandra East residence, Matoshree. When he passed away on Saturday afternoon, the city came to a standstill with theatres pulling down the shutters. The Diwali releases had approximately lost out on a net collection of Rs 16 crore by then.

Reportedly, theatres in Mumbai and other towns in Maharashtra – Pune, Nasik, Solapur, Sangli, Kolhapur, Satara, Nagpur, Amravati, Akola and Jalgaon cancelled movie shows adding to the films’ losses.

Over the weekend (Saturday and Sunday) the loss ratio for JTHJ and SOS was estimated to be 7:9. In fact, according to leading distributor Ramesh Sippy the two films put together have lost out on Rs 12 crore.

This was further endorsed by trade expert Taran Adarsh. However, another leading distributor Devendra Shah said, “I think Rs 12 crore is an understatement. The two films must have easily suffered to the tune of Rs 16-18 crore.”

Explaining his take, Shah added, “Many did not get to see the films on Tuesday or Wednesday owing to Diwali celebrations. People had planned to watch JTHJ or SOS over the weekend.”An insider from the Son Of Sardaar team confirmed that the film has lost out on Rs 7 crore.

Owner of the leading single screen chain Gaiety-Galaxy, Manoj Desai told us, “We would surely have had 100 per cent occupancy on Saturday and Sunday. But honestly, I wouldn’t like to talk about the losses the films have suffered. We closed the theatres as a mark of respect to Balasaheb.” Anand Vishal, Head Of Operations at Fun Republic shared similar sentiment.

As far as exhibitors are concerned, Girish Wankhede of Cinemax India, was more forthcoming. “We had to cancel eight shows in 66 screens in Maharashtra. We expected occupancy of 55-60 per cent over the weekend, hence I would say that we lost out on a collection of nearly Rs 2 crore, which if we share 50 per cent with the distributor, implies we registered a dip of Rs 1 crore,” he said.

At the time of going to press, theatres across Maharashtra were in a dilemma if they would function on Monday. Wankhede from Cinemax confirmed, “We shall take stock of the situation around midnight.

We have been inundated with calls asking for a refund. We shall return the ticket amount for the shows, which we were unable to screen. It’s a very tricky situation. Nobody must have thought that two such big films will be stopped in their tracks.”

http://timesofindia.indiatimes.com/entertainment/bollywood/news-interviews/Shah-Rukh-Khan-Ajay-Devgn-films-lose-crores/articleshow/17277277.cms?utm_source=twitter&utm_medium=tweets

17 Comments

  1. RJ
    RJ
    November 19, 2012 at 6:51 PM

    All this business losing is bullshit…eventually its the films merit that works..

  2. Dino
    Dino
    November 19, 2012 at 7:12 PM

    Ofcourse there is a loss as Sunday for films means huge business but amounts given above esepcially by Taran Adarsh seem exagerrated.

  3. Manish
    Manish
    November 19, 2012 at 7:27 PM

    I wd have accepted that business lossing thin g n all bullshit in two cases

    – Had there been a movie releasing to eat into the screens and give competition
    – Had the movie been carrying very Bad WOM like Ra 1 /TMK /CC2C

    But neither is there any movie relasing to take screen space and give competition nor i think the wom is as bad as TMK /Ra 1 or CC2C

    if the movie has merit it will cover in subsequent 10 days …. which include one weekend as well…

    and girish johar very well tweeted the loss to be in range of 5-6 crore which can be easily recovered in weekdays and second weekend if WOM is decent and if its bad then those 5-6 crore doesnt matter

  4. utkal
    utkal
    November 19, 2012 at 7:29 PM

    Sunday means huge business is not correct in this case as there has been 5 days of near holidays already. You can check the figures foe Sunday compared to Friday in other territories. There is a drop or marginal increase. Why would Mumbai have been any different. The figures would have been same as Friday roughly and that can be used to calculate the loss. Of course part of the loss would be compensated over other weekdays and the next weekend.

  5. RJ
    RJ
    November 19, 2012 at 7:48 PM

    Yes Manish. You ve put it just as I would want to. Btw Shreya Ghoshal has done a very bad job at singing that Saans song in JTHJ, especially kya tune kasam khaayee or something like that. Her voice is everywhere in that song…its very unpleasant to the ears.

    1. Manish
      Manish
      November 19, 2012 at 8:20 PM

      yes thats a sad thing .. i have always loved shreya’s voice .. somehow that song doesnt click with me .. i like the lyrics but i believe they doesnt sync with the music that well ..

      i prefer ishq shava along with video :P
      and
      Challa without video :P

      even heer is good

  6. Alfa.one
    Alfa.one
    November 19, 2012 at 7:57 PM

    On Sunday people get up late and since Monday is working day the last show very rarely gets full. Sunday is just like friday or saturday. Nothing great if there was no show on sunday. As it is both the films are not doing great.

    1. Rosh
      Rosh
      November 19, 2012 at 11:26 PM

      Oh Alfa Alfa Alfa, you are so cute.

      This must be the first time a movie has been played on a Sunday right? All these years of data showing huge growth on Sundays are bullshit right?

      Or are you saying that only this weekend people woke up late and had work the next morning?

      Maybe you have developed retrograde amnesia after watching JTHJ. Get well soon :D

    2. Rosh
      Rosh
      November 19, 2012 at 11:31 PM

      Oops, didnt read the later part of your comment .. the first part that Sun is no different from Fri and Sat sounded too much like another excuse from SRK fanatics

      But the point remains the same, business was lost on Sunday, it will be mostly recovered over other days unless wom is bad

  7. Asif Anwar
    Asif Anwar
    November 19, 2012 at 9:07 PM

    The competition has eaten business of both films as both are weak films. If only one of these two films had released then business would have been much higher.

  8. RJ
    RJ
    November 19, 2012 at 10:15 PM

    None of the songs from JTHJ are worth remembering after you are out of the theatre. How I wish they had made a track out of that bg score…that plays throughout the movie!

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