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‘Son of Sardaar’ is minting money at the box office despite receiving poor reviews from the critics. As per trade analyst Taran Adarsh, the film collected Rs 26.93 crore in first two days. The film is expected to continue its good run at the ticket window for some more days and that is likely to turn it into a hit film, but this situation gives birth to a question that what exactly is making ‘Son of Sardaar’ a cash magnet?
‘Son of Sardaar’ did not lose the first battle of publicity against ‘Jab Tak Hai Jaan’ and that paid back the film in a good way. Firstly, it gained the faith of the public that the film could be good because they are not bowing down against a bigger film.
Secondly, the legal between Ajay Devgn Films and Yash Raj Films got ‘Son of Sardaar’ the much needed attention.
The film released on Diwali and due to the fact that there were only two films, ‘Son of Sardaar’ received its share. If reports are to be believed then ‘Son of Sardaar’ released in 2000 screens against 2500 screens of ‘Jab Tak Hai Jaan’, which was more or less a fair screen sharing. It fetched the audience’s attention towards the alternate of ‘Jab Tak Hai Jaan’.
The credibility earned by Ajay Devgn in last couple of years is also an important factor. ‘Golmaal series’, ‘Singham’ and ‘Bol Bachchan’ have brought him in the big league, and people have started to find him an actor capable of providing ‘entertainment’. His association with Rohit Shetty has produced some successful comedies in the recent past and ‘Son of Sardaar’ looked similar to Rohit Shetty’s films in promos, this probably enticed the spectators.
It seems the Indian audience views films primarily as a mode of entertainment. The trend has gained more currency in recent times with stylish films making a mark at the box office, ‘Son of Sardaar’ fits into this category.
‘Son of Sardaar’ has all the basic ingredients of a commercially successful Bollywood film including a good star-cast, hit songs and a huge canvas.
Further, India has a tradition of accepting slapstick comedies. ‘Son of Sardaar’ is cleaner than many of the ‘so called’ comedy films which possibly invited the family audiences.
Together all these reasons were capable enough to pave the way for its initial success.