Gorilla’s WOM – Jab Tak Hain Jaan #JTHJ, Son of Sardaar #SOS

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Son of Sardaar:

Son of Sardaar is carrying good WOM. It is a time pass movie and a perfect Diwali release. The movie had issues in getting single screens and this will affect its final total. Unlike its southern original, this will not be a blockbuster. Critics have predictably panned this film but filmgoers are liking it. The WOM is better than Bol Bachchan.

Verdict: Hit (Rs 90-95 Cr)
Potential loss due to JTHJ – at least 25 Cr

Jab Tak Hain Jaan:

Jab Tak Hain Jaan is carrying good WOM. It is a one time watch movie and has a better release in terms of single screen than SOS. This will ensure a better week 1 than SOS. However those looking for a blockbuster need to hope that SOS turns out to be 75Cr netter only which is less likely to happen. Yash Chopra factor is playing a big role here and this may add Rs 5 Cr or so more. Critics have lapped up this film, but movie goers are less enthusiastic but nonetheless positive.

Verdict: Superhit ( Rs 115-120 Cr)
Potential loss due to SOS – at least 15 Cr

* Above WOM is obtained from over 1500 subscribers to FDFS group created by me and friends. In this group most of the subscribers watch movie on Day 1 and give feedback. Apart from this group, feedback from members of NG. my friends and colleagues are also collected. Accuracy of this method has been 98% so far in last 24 months.

About the author

Gorilla

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Gorillas are the largest of the living primates. They are ground-dwelling herbivores that inhabit the forests of Africa. Gorillas are divided into two species and (still under debate as of 2008) either four or five subspecies. The DNA of gorillas is 98%–99% identical to that of a human, and they are the next closest living relatives to humans after the two chimpanzee species.......To cut a long story short, I am the kaala bander residing inside YOU!