Gorilla’s WOM – Jab Tak Hain Jaan #JTHJ, Son of Sardaar #SOS
Son of Sardaar:
Son of Sardaar is carrying good WOM. It is a time pass movie and a perfect Diwali release. The movie had issues in getting single screens and this will affect its final total. Unlike its southern original, this will not be a blockbuster. Critics have predictably panned this film but filmgoers are liking it. The WOM is better than Bol Bachchan.
Verdict: Hit (Rs 90-95 Cr)
Potential loss due to JTHJ – at least 25 Cr
Jab Tak Hain Jaan:
Jab Tak Hain Jaan is carrying good WOM. It is a one time watch movie and has a better release in terms of single screen than SOS. This will ensure a better week 1 than SOS. However those looking for a blockbuster need to hope that SOS turns out to be 75Cr netter only which is less likely to happen. Yash Chopra factor is playing a big role here and this may add Rs 5 Cr or so more. Critics have lapped up this film, but movie goers are less enthusiastic but nonetheless positive.
Verdict: Superhit ( Rs 115-120 Cr)
Potential loss due to SOS – at least 15 Cr
* Above WOM is obtained from over 1500 subscribers to FDFS group created by me and friends. In this group most of the subscribers watch movie on Day 1 and give feedback. Apart from this group, feedback from members of NG. my friends and colleagues are also collected. Accuracy of this method has been 98% so far in last 24 months.