Gorilla’s WOM – Jab Tak Hain Jaan #JTHJ, Son of Sardaar #SOS

Son of Sardaar:

Son of Sardaar is carrying good WOM. It is a time pass movie and a perfect Diwali release. The movie had issues in getting single screens and this will affect its final total. Unlike its southern original, this will not be a blockbuster. Critics have predictably panned this film but filmgoers are liking it. The WOM is better than Bol Bachchan.

Verdict: Hit (Rs 90-95 Cr)
Potential loss due to JTHJ – at least 25 Cr

Jab Tak Hain Jaan:

Jab Tak Hain Jaan is carrying good WOM. It is a one time watch movie and has a better release in terms of single screen than SOS. This will ensure a better week 1 than SOS. However those looking for a blockbuster need to hope that SOS turns out to be 75Cr netter only which is less likely to happen. Yash Chopra factor is playing a big role here and this may add Rs 5 Cr or so more. Critics have lapped up this film, but movie goers are less enthusiastic but nonetheless positive.

Verdict: Superhit ( Rs 115-120 Cr)
Potential loss due to SOS – at least 15 Cr

* Above WOM is obtained from over 1500 subscribers to FDFS group created by me and friends. In this group most of the subscribers watch movie on Day 1 and give feedback. Apart from this group, feedback from members of NG. my friends and colleagues are also collected. Accuracy of this method has been 98% so far in last 24 months.

12 Comments

  1. RedDevil
    RedDevil
    November 13, 2012 at 10:22 PM
    1. srk lover
      srk lover
      November 14, 2012 at 2:55 AM

      srk fans ki yehi aukat hai…always making fake public reviews and then posting the link in various social sites.
      thank god i m only fake srk lover.

  2. srk lover
    srk lover
    November 14, 2012 at 2:50 AM

    gorilla man I love you…I loved the way you made tai tai fish out of srk fans..
    first praised and gave good reviews to JTHJ in order to elate them and now hit them hard by predicting 115-120 crores.

  3. Beld
    Beld
    November 14, 2012 at 7:18 AM

    Gorilla, check my comment on tango’s post. Jthj has made ra1 numbers for day 1 and possibly 2 – so would be very surPrised if it does less than 130. SOS, don’t see it making more than 75 or so. Let’s see

  4. Tango
    Tango
    November 15, 2012 at 12:46 AM

    Gorilla I feel the family factor is likely to make JTHJ the lambi race ka ghoda. Because jab family bahar aati hai to sab logic zero ho jaati hai.

    SOS is being loved by today’s youths, who love fun-action cinema, but they will last only till Sunday. But if they patronise SOS betond Sunday, it can do much better.

    That is my humble observation.

  5. Naveed_Dabangg2
    Naveed_Dabangg2
    November 15, 2012 at 2:45 AM

    ‘Today JTHJ is set to cross 18 cr and SOS 12 cr. 30 cr on a single day…will be a record’

    Have you forgotten Tiger which made 32 in 1 day :P

  6. srk lover
    srk lover
    November 15, 2012 at 3:04 AM

    trade pandits were expecting 40 crores in a single day. Probably 15 for SOS and 25 for JTHJ.
    Considering ETT collection of 31 crores, combined collection of less than 40 crores for SOS + JTHJ seems slightly lower.
    SOS will do its part by collecting 15 crores. The question is will JTHJ live up to the expectation and collect 25 crores?
    IF JTHJ collects less than 25 crores on the second day I will consider that srk has indeed lost his star power (only in india)

  7. RJ
    RJ
    November 15, 2012 at 2:32 PM

    Both JTHJ and SOS together couldnt break ETT’s single day record. Baat karte hain!!

  8. FS
    FS
    November 15, 2012 at 4:49 PM

    Combined collection of Sos and Jthj may not exceed 186cr of ETT even though Jthj was riding on ETT :P But Sos may take over jthj sooner than later.

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