Diwali Releases Get Equal Screen Time In North Multiplexes
|A couple of the Delhi and North multiplex chains have set there schedules for the Diwali releases Jab Tak Hai Jaan and Son Of Sardaar and it is 50% split for both films.
The Satyam chain of multiplexes which have good presence in Delhi city with 3 properties have given 10 shows each for the film. Its a similar picture in Ghaziabad where a few multiplexes have set there programming giving equal screen time.
The advance at these theatres for Tuesday was also similar for both films. The choice for the audience has meant that the advance for the films is not like Bodyguard, Ek Tha Tiger and Ra.One at least as far as North India is concerned.
|If we combine the films then you can compare the advance with those films but as single films the advance at multiplexes is less than the big openers of the last year or so. The initial advance of last year’s Diwali release of Ra.One was stronger than either Jab Tak Hai Jaan or Son Of Sardaar. The first day was also always going to be on the lower side due to Diwali Puja and the clash has also ensured that records will also not be broken on the day after Diwali which is traditionally the best day for business in the whole year.|