Max JTHJ Can collect – Bollywood’s Various Niches And Their Market Size

once upon a time its was a simple 3 tier system. there was the mainstream bollywood film, mainly socials and romances that cornered 70-80% of the business (raj kapoor’s movies to yash chopra ones) and there was the slightly more serious, more sophisticated cinema (of say bimal roy to shyam benegal) that had a smaller share of the pie. but the biggest success was reserved for the ‘universally acclaimed films’ (mughal e aazam, mother india, kismat) catering to the sensibilities of both, or may be all’ kinds of audiences. there was the rare stunt genre film in between but they started emerging as a ‘different niche market’ not earlier than the 60s. the second thrust came wth the arrival of the multiplexes in the late 90s and since then the market has been getting so fragmented that we haven’t had a ‘universal hit’ for 18 years now.

so here are the top 10 niche markets of bollywod and their approximate size.

10. the indian english film/crossover film – the fact that it actually never managed to cross over (in the sense that no foreigners bothered to watch them, and even the NRI and south asians stuck to watching sharukh khan’s NRI dramas) ensured that this market has remained stuck at under a crore. hardly any films are being made n the category (the last i can recall is mixed doubles by rajat kapoor starring konkona, ranbeer and koel purie.) some say it started with ‘English august’ in 1997, others insist it was way back with merchant ivory movies like ‘siddhartha’ and ‘heat and dust’ but the fact remain that the ‘indian english film’ is a market that has failed to grow beyond 1 crore despite the advent of multiplexes.

9. the Z grade sex flick – you may not know it exists but the ‘miniscule’ budgetted Z grade sex-thriller or even sex-social ( in the end they tell u, in a 3 idiots style pedagogy session, that its wrong to have sex, qualifying it as ‘educational’) are a market by themselves. in a country where television has no sex, internet has 10% penetration and DVD a little higher, these films are a steady stream of revenue for anonymous producers and directors and can make upt 3 crores, if really ‘appreciated’ by its target audience. the last classic in the genre – well – sheela ki jawaani shot in 7 days to coincide with the release of tees maar khan. and for all you know, it might have been a bigger ROI success than the farah khan caper.

8. the ‘real’ art/parellel/serious cinema – it pains my heart to see this niche so low in the countdown but the fact remains that the real ‘high art’ product, s0 rare in bollywood has been unable to find bigger audiences. what has grown instead is the pseudo-art movie (that are much higher in the countdown and hence we will come to them much later) while the ‘genuine’ ones have not even been able to reach the 5 cr mark. ( boi disparagingly stated in their ‘you asked it’ coloumn that ‘hazaaron khwahishein aisi was a 50 lakh disaster) and maqbool did no better. ‘bandit queen had done roughly 10 cr in 1996 that inflation adjusted wud be quite a lot today but that was more of an exception. as it is there are so few of them ( i mean the ‘genuine’ art movies) and the limited market ensures that they remain like that.

7. the horror movie – this one has staged a grand comeback in the last two years. this niche was roaring through the 70s and the 80s but went into oblivion with the arrival of multiplexes. the rare resurgence (bhoot) had to be with the approval of multiplex audiences which was more ‘sensibilities’ based rather than ‘the ‘thrill/horror quotient’ based. but vikram bhatt seems to have changed that single handedly (the new ramsay?) so much so that even shiny ahuja’s ghost wasnt a washout but commission earner.

6. the pseudo art movie – this new niche market has been taking long strides with the help of a ‘half intelligent’ urban middle class that has pretensions to the serious/intelligent cinema but don’t have a taste for the hardcore realizm and in depth socio-political statements that the serious art films make. so they invented a new kind of film that takes the worst elements of commercial cinema, unreal situations,(the whole of vicky donor) unreal characters (the blue painted guy in gulaal) , unreal treatment (the whole of delhi belly) and unreal settings (the prostitute’s den in DEV D, so also the club with break dancers) and mix them with the worst elements of art cinema (slow pace,ugly faces) and finally lo and behold – the pseudo intellectuals recipe for perfect entertainment is ready. produced and directed mainly by junkies (though i have nothing against recreational drug use) and i suspect mostly consumed by them, these films revel in toilet humour, misogyny and worse – like an average Eminem song. its not too difficult to see that this is personally my most hated genre but starting with Dev d at 10 cr plus this genre has managed to be at least 30 cr strong today with an occasional ‘delhi belly’ crossing 50, supported by a mainstream star. rest, from Dev D to vicky donor to wasseypur have not done too badly either. surprisingly the rare gem in the genre ‘pyaar ka panchnaama’ did just 15 cr but then who am i to decide the ‘rare gem’ in a genre i dont even care for. for most of them what works is the ‘close up shot of the poop’ in delhi belly – and so be it.

5. the multiplex movie – this one focuses on urban youth, (i mean te ‘normal’ urban youth) in delhi, mumbai, banglore, mysore and chadigarh apart from other big towns and usually comes up with clean entertainers. the only condition – a poor man must not be even seen walking in the background in any frame. this market remained stuck at 80 cr since 2007/2008 but has slowly touched 100 cr today. zindagi na milegi dobara was perhaps the film that ensured this one wasnt dead and now ‘barfi’ seems to have given it a new lease of life. 100 cr is not bad after all considering this niche caters to a very small segment (with big purchasing power) and since 100 cr has become such a ‘psychological barrier point’. and even a ‘starless’ ‘student of the year’ has crossed 60 cr and thats a great thing for this niche.

4. the single screen entertainer – singham did 100 cr in 2011, rowdy rathore did 130 this year. by that calculation this seems to be the fastest grwoing niche at 30% in a year. son of sardar will decide how much it grows further. despite the name i have given it, this one gets a lot of sustenance from multiplexes also. may be it caters to the SS viewer in the novue – riches

3. the multiplex big ticket event film – mainly the films starring the three khans, this one touched its peak with 3 idiots and as ‘ek tha tiger’ showed, has remained stuck at 200 cr point. however a highly appreciated film in this niche (like 3 idiots) can any day cross 250 cr (wich is the same as the inflation adjusted 3 idtots’ 202 cr at 8% for 3 years, showing this one is not growing much) . all hopes are on sharukh khan and his ‘jab tak hai jaan’ as this niche also has additional streams of marketing revenues riding on its back like brand tie ups, merchandising etc, a source of income no other niche seems to have.

in any case this shows the highest potential for JTHJ to collect is 250 cr, that is if its appreciated as much as 3 idiots. the lowest offcourse can be ra1’s 114 cr or don 2’s 107 cr and may be even lower if the ‘law of diminishing returns sets inn.

2. the SS big ticket event film – it could also be called ‘the salman khan film’. yes its become a niche in itself, solely on the basis of star power of one man and dabangg 2 will show wat the market size for this one is going to be. in my view (and yakuza wud agree happily) the optimum is close to 300 cr. alas only one man ‘owns’ this niche and considering he also ‘owns 1/3rd stake in the previous niche we discussed, that says quite a lot about him. even this one gets a huge share of its revenues from multiplexes – nomenclature be damned – but is mainly sustained by single screen audiences. bodyguard did close to 150 cr but that was roughly 15 months back. today 300 cr definitely as bodyguard didnt even touch the optimum. does that make this one the fastest growing niche – well we will wait to see as unlike no 4 – the single screen entertainer’ – its maximum potential needs to be touched 1st.

1. the universal hit – this is the niche to which the greatest films in bollywood belong to. kismat, mother india, mughal e aazam, sholay, maine pyaar kiya, hum aapke hain kaun. sadly for 18 years there has not been a single film that has been so universally appreciated since ‘hum aapke hain kaun’ in 1994. 3 idiots, a pedagogical comedy about educational reforms was after all a ‘multiplex movie (though comedy did bring a lot of footfall in SS but that we have seen happening in in the last 4 niches) and gadar (2001) was not liked by a section of the audiences at all – for its xenophobic theme, jingoistic tone, and crude sensibilities. even ‘dilwale dulhaniya le jaaynege’ did not work in some markets in the interiors of india. however a universally appreciated film in today’s scenario (and it cud be from any niche as history has shown though ‘socials’ have more chances) cud easily do anywhere between 350 cr to 500 cr rupees.

For now lets wait and watch!

26 Comments

  1. Action
    Action
    November 8, 2012 at 6:35 PM

    Superb post.

  2. Tango
    Tango
    November 8, 2012 at 6:58 PM

    Good post. Expecting more such posts, at least once a week.

    Let me remind of a small incident.

    When K3G released and netted 13.60 crore and there was asense of unbelief, koi picture itna kar sakti hai ek week mein ?

    When I asked Komal Nahta if any film can cross this, he said “The capacity of 21 crore imax is there. Don’t be surprised if film gets to 20 crore in one week soon!”

    And now it all seems like the above conversation was in stone age!

  3. suprabh
    suprabh
    November 8, 2012 at 8:03 PM

    Absolutely Bogus post. Just doesn’t make sense except the starting couple of points…Its more bogus because of the fact that it was written only to highlight 2 or 3 supposed niches of bollywood which exist in the mind of the writer…Its a pity that the success (small or big) of some films , the support (small or big) to a certain brand of cinema and the criticism (small or big) to another brand of cinema makes such a big blow at the psyche of the writers such as of this article that they keep on coming up with articles like these which although do no have any substance but do well to reassure them and in a way asks the usual suspects to come and display herd mentality .

    My first and last comment on this post.

  4. Beld
    Beld
    November 8, 2012 at 11:48 PM

    Quite enjoyed this post – tho to me lot of these can be collapsed – eg 2 and 4. I dont think Salman is that big a difference in the single screen – he is definitely the top crowd puller – but I think in single screen – the kind of film itself pulls audience – look at RR as an example – made as much as all Salman movies save for ETT. Is there anyway to compare SS vs Multiplex numbers for these movies? If not – it will be just conjecture

    Sup – kya ho gaya tere ko – you are fighting with everyone. You left Tanqueed in a huff, you are fighting with me, now you are calling the only proper post from Danish as a bogus post….koi luv chakkar hai kya :D

  5. Beld
    Beld
    November 8, 2012 at 11:55 PM

    btw danish – dont agree with some of the terms you use. Multiplex movie is not targeted at youth – you used the wrong example in SOTY – you cannot compare the audience of SOTY to that of ZNMD. I think it would probably be better to term the audience as urban / educated for multiplex. Shalu may call this as snobbish ;-) … but it is true. English Vinglish would also fall into that category – No One killed Jessica – etc etc. I think to me this is the best category of Hindi movies today – entertaining and more or less realistic

  6. Gorilla
    Gorilla
    November 9, 2012 at 1:19 AM

    @Danish….Dabangg releasing on a holiday could score only 25% more in inflation adjusted figures of Rowdy Rathore is same as saying that a holiday release of RR would have grossed closed to 170 cr.
    Pls stop using flawed logic.

  7. rowdy rathor
    rowdy rathor
    November 9, 2012 at 2:06 AM

    .Dabangg releasing on a holiday could score only 25% more in inflation adjusted figures of Rowdy Rathore is same as saying that a holiday release of RR would have grossed closed to 170 cr.
    Pls stop using flawed logic.

    very true……but danish will never gonna accept this truth.

  8. rafee
    rafee
    November 9, 2012 at 9:24 AM

    Nice post danish. good write up.

  9. RJ
    RJ
    November 9, 2012 at 10:22 AM

    Exactly had RR released on a holiday it would ve grossed more..almost equal to inflation adjusted Dabangg collections.

  10. rockie_Dabhangg2
    rockie_Dabhangg2
    November 9, 2012 at 11:57 AM

    Good writeup Danish bhai … :)

    I really like one thing about your writeups is “Clearity Of Thoughts”.
    I like reading “logical” debates between you and others.

    Okay I completely agree with 5 to 10, but have some different thoughts on 2,3 and 4.

    I think 2 and 4 is essentially the same just that those movies did not release on holiday. Also there is lot of overlap in 2-3 and 3-4.

    But wholeheartedly agree with you again on nbr 1.

  11. Alfa.one
    Alfa.one
    November 9, 2012 at 4:43 PM

    @Danish – nice post. Have nothing to say coz all the things have been answered nicely by u.

    I repeat, good post.

    Let’s wait and see when and who give that universal hit, though I hope we may get it by this year end !!!

  12. Zubair
    Zubair
    November 9, 2012 at 5:33 PM

    Danish bhai superb post and 101% agree with u on niche 4.

  13. Naveed_Dabangg2
    Naveed_Dabangg2
    November 10, 2012 at 5:38 AM

    Enjoyed reading this danish

    And I am quite confident that the universal hit could come this year in DABANGG 2 :)

  14. Gorilla
    Gorilla
    November 10, 2012 at 9:03 AM

    Danish, check ur facts. Dabangg released on Sep 10 , 2011 which was Eid holiday all over India. It was A declared restricted holiday and most of the major cities in north, west and south India were on holiday. I myself remember watching Dabangg first day as it was a holiday for me in Bangalore.

  15. Gorilla
    Gorilla
    November 10, 2012 at 9:04 AM

    Typo Correction- 2010, not 2011.

  16. Gorilla
    Gorilla
    November 10, 2012 at 9:07 AM

    Coming to Jab tak hai Jaan…this is the only potential universal hit types this year.

  17. Serenzy
    Serenzy
    November 10, 2012 at 11:21 AM

    Lovely lovely Post,… I Just Love your Categories wala Post where you Talk abt B’wood ryt from Kismet,Rattan to 3I,Dabangg…

    Nothing to Add from My Side.

Page 1 of 1

Post Comment

You must be logged in to post a comment.

amoxil 875 mg price levitra 20mg 4 st lasix nombre generico 250 mg zithromax paypal cialis online lloyds levitra generic cost generico del cytotec celebrex 40mg buy doxycycline products tomei clomid 100mg generic propranolol er costi cialis generico propecia online belgium billig cialis online nakup viagra 25 mg prednisone generic buy kamagra jelly 5mg prednisone skin disorders doxycycline 200mg acne prinivil lisinopril 10 mg online viagra testosterone levitra 20 mg n1 clomid generic brand nolvadex buy tamoxifen 40mg of lasix buy propecia 5mg viagra pro 50 mg brand cialis 10 mg zithromax 9 pills 1000mg cialis 2o mg lisinopril 10 mg alcohol viagra 100mg sildenafil lexapro 10mg. viagra onlinesouth africa viagra online nederland zovirax ointment buy cialis 25mgs lexapro ocd disorder buy propecia dubai kamagra cheap online cialis 5 mg o 10 viagra buy levitra kosten cialis 10 mg metformin prescription online buy viagra johor counterfeit cialis 200mg triplets clomid 50mg viagra 25 mg generico prednisone dosage 90 mg generic viagra bestellen cytotec de 5 mg manfaat cialis 200mg take cialis 10mg generic cialis for 1.00 medicamento viagra generico cialis dose 40mg cialis 100mg cheap propecia 1mg works harga levitra 10 mg cheap black cialis zoloft 50 vs. 100mg augmentin 500 mg duration purchase Levitra 10mg levitra 10 mg generic online cialis real levitra 10 mg generika periactin cyproheptadine 4mg viagra 100mg men buy cheap dapoxetine prednisone 10mg symptoms refill cialis 10mg glucophage generics levitra 20 mg duration viagra generic legit buy kamagra reviews propecia pills online online viagra tesco buy xenical mumbai effective generic viagra viagra generic men a amoxil 500 mg viagra generico curitiba lisinopril 20 mg beipackzettel lexapro 5 mg libido metformin hydrochloride 1000 mg 10mgs cialis enough cialis 5mg nebenwirkungen cialis 20 mg tabletas 20 mg prednisone dosage augmentin 457 mg pret prednisone 50mgm bula lexapro 10mg buy 20mg cialis cialis 20 mg andorra cialis generico guatemala clomid 100mg eisprong buy chewable doxycycline propecia online dosage confezione viagra 100 mg lisinopril 10 mg without cytotec sale online doxycycline 500mg tooth diflucan online ordering hydrochlorothiazide generic names xenical 120 mg andorre price lexapro generic valtrex de 500mg viagra 100mg efeitos kamagra tabletten 100 mg clomid 50 mg turkce cialis 5mg women cipro 750 mg siprofloksasin levitra 20mg alcohol nexium 10 mg copii purchase generic celebrex phenergan uk online viagra masculino generico viagra safe online vestibular disorder prednisone amoxil bd generico original cialis 200 mg cheapest viagra generic bactrim 40 mg cialis buy nz generic lexapro dangers cialis 5mg dosage farmacias online propecia generic levitra review aust generic viagra ic propranolol 80 mg buy celebrex drugstore diflucan online kaufen viagra qtas mg sandoz wellbutrin generic cialis dosage 40 mg celebrex 200mg caps 30 metformin 500 mg a12 cheap propecia ireland levitra 20 mg yorumlar nolvadex 10 mg fiyati daily cialis 5mg propecia cheap walmart cheap 500 mg lasix nolvadex 40mg 50mg generic viagra paypal viagra generic prednisone 5 mg ingredients 50 mg lexapro ocd compra buy doxycycline clomid pills online kamagra 100mg paypal generic valtrex images viagra professional online doxycycline 150 mg sun doxycycline 100mg treats cialis precio 5 mg prednisone 2 mg pack foro viagra online medicinale generico viagra prednisone pack 40 mg diflucan fluconazole cheap propranolol 10 mg pl buy viagra ecstasy pastillas celebrex 100 mg amoxil 500mg bula buy lexapro 20mg generic periactin cyproheptadi nolvadex generic 10mg buy zovirax pharmacy viagra online washington buy propecia au viagra 25mg ankara strattera 40 mg recreational online zovirax canada acheter cialis 10 mg bula cialis 5 mg generic levitra tablets buy cheap zithromax levitra odt 10mg cipro 500mg xl kamagra 100mg cheap lexapro max 40 mg augmentin es generic cialis 10 or . 20 mg nexium 20 mg bula nexium 20mg breastfeeding order Cialis sachets 30mg liquid cialis lasix 80 mg tablets nexium esomeprazol 20mg viagra 25 mg srbij nexium 40 mg controindicazioni viagra manufacturer online metformin 500 mg order cheapest 150mg viagra buy clomid 200mg diflucan cp 200 mg cialis 10 mg. cost paxil generic prozac buy uk viagra order viagra plus buy cipro xl cipro 500 mg zararlari cialis took 40 mg cialis 200 mg usa levitra online canadian cheapviagrageneric viagra order cialis prescription buy 40mg cialis order lasix drug periactin order buy diflucan 150mg cialis 5 mg trial cialis 5 mg filmtabl viagra online opinioni teva doxycycline 10 mg viagra costs 100mg cheap viagra thread nolvadex order online cheapest cialis 10mg diflucan 400 mg pret generic xenical paypal viagra 100mg tab. metformin 850 mg dose 1000 mg of cipro 2.5mg lisinopril online celebrex 200 mg composition nexium 40mg tablets viagra generico 300mg uro bactrim generico generic 5mg cialis kamagra buy lisinopril 40 mg manufacturer online viagra levitra tadalafil cialis buy lisinopril 5 mg manufacturer viagra 150 mg wiki kamagra online now starting lexapro 2.5 mg lisinopril diuretic 25mg ic propranolol 60 mg cialis 5 mg enough 50mg zoloft withdrawal cheap cialis mexico nexium 40 mg faydalari viagra 100 mg 100 pills generic levitra fda cialis 80 mg buy lexapro 10 mg bijwerkingen lexapro tabs 20mg cheap lisinopril 20 mg levitra 5 mg price buying viagra chemist generic viagra dosages kamagra 100mg gebruik levitra tab 20 mg wellbutrin xl generic 150 avis cialis 5mg nexium 40 mg fass female cialis online celebrex 200 mg contraindicaciones information viagra 100mg zithromax 4x 250mg zovirax 400mg dose strattera nebenwirkungen 60 mg nexium packets 40 mg generic for lexapro 2011 wellbutrin generic ineffective cialis 20mg miami doxycycline 150 mg price took 2 5mg cialis two 20mg cialis cialis 5mg use 15 20 mg lexapro zoloft 200 mg bipolar xenical china online generic zoloft heartburn thuoc nexium 20mg levitra 180 pills online lisinopril 40 mgs clomid tablets buy cheap lasix viagra generico precio lisinopril 20 mg biogaran cialis order 5 mg buy lisinopril online taking 150 mg clomid viagra da 25 mg cheap clomid uk buy viagra vgr generic viagra calgary cialis 5 mg funziona hawaii generic viagra erythromycin 400 mg uses cialis dapoxetine cheap strattera generic buy cipro 500mg antibiotic pattaya buying viagra viagra freeonline opinioni generic viagra dangers 2.5 mg cialis reviews prednisone 1 mg otc online ordering viagra generic viagra date propecia .5mg 2013 levitra 5mg price viagra online meds strattera 100 mg cost viagra hrvatska 200 mg lisinopril buy cheap lisinopril 20 mg ratiopharm zovirax buy generic lisinopril 20 mg sales comprare cialis online celebrex dosage 600 mg cialis 20mg tablete augmentin 600 mg dawkowanie levitra order cialis cheapest generic levitra zithromax chlamydia 500mg nexium inj 40 mg comprar cialis generico cialis generic timeline augmentin 750mg nedir 20 mg viagra buying doxycycline online viagra as generic xenical 300 mg amoxil forte 250 mg generic prednisone cost generic levitra reviews cheap levitra brand viagra script online lexapro generic alternative augmentin 625 mg tb levitra de 10 mg viagra generico monterrey cialis 2.5mg coupon cap.xenical 120mg cialis 5 mg results cheap cialis pils online toronto cialis amoxil 500 mg suspensao celebrex 200 mg coupon strattera cap 80 mg metformin buy online prednisone 25 mg compresse buy 80mg strattera viagra 25 mg tabletki viagra online tips lexapro generic pap 150 mg zoloft doxycycline huc 100 mg cipro hcl 250 mg cialis generic express costco generic diflucan prednisone 7.5 mg daily propranolol 20 mg pliva xenical 120 mg posologie levitra mg10 zoloft 50mg pregnancy 2013 generic viagra listings xenical 20mg dog prednisone online cialis order viagra augmentin 400mg cialis generica net cipro 500 mg faydalari prednisone uk buy cheap viagra manila xenical 120 mg comprar cialis 10 mg wikipedia azithromycin zithromax buy clomid 25 mg pct nexium 40mg obat much generic wellbutrin propranolol cloridrato 40mg viagra 100 or 50 mg cost 20mg levitra cialis 30 mg buy viagra ranbaxy order online cialis generic cialis use buy zovirax online nolvadex 20 mg buy viagra online.it buy boots viagra 2011 nexium 40 mg treatment generic viagra ciple zithromax dosage 600 mg cialis 20 mg information buying viagra safely cialis generico rj wellbutrin dosage 300 mg doxycycline 200mg bid buy cialis canada priligy 30mg cialis 5mg opinie levitra twice 5 mg taking 200 mg doxycycline lisinopril generic sale generic viagra spray cheapest lasix online zoloft depersonalization disorder viagra kauf online 6 day prednisone order wellbutrin xl cheap order viagra cod mg bactrim ds genuine cialis online nexium 40 mg manufacturer propranolol 80 mg er online levitra rx strattera 120 mg daily prospecto nexium 40 mg viagra online buying cost lexapro 20mg cialis 05 mg cena celebrex 200mg preis zovirax ointment 15 mg taking 2 10mg cialis augmentin 312 mg 5 ml strattera generic 2011 dosage viagra 100mg clomid 50mg ivf viagra buyers india lexapro generic doses nicosia viagra online buying online viagra buying generic lexapro cialis 5 mg pdf viagra online amsterdam lisinopril generic alternative cialis generic .68 cialis 10 mg tr amoxil online 5mg lexapro tiredness lasix buy online zoloft berapa mg generic levitra europe online viagra liquid nexium 40 mg online viagra internet order buying strattera canada 20 mg levitra cost cipro xr 500mg lisinopril 20 mg forums prednisone 5mg fatigue buy lasix aventis buy 30 mg prednisone generic cipro xenical buy paypal cheap cialis 60mg levitra online receptfritt 150 mg wellbutrin enough doxycycline 150mg drug generic wellbutrin price propecia 1mg augmentin 250 mg zawiesina generic cialis free genericselect viagra drugs lexapro generic date viagra online genuine buying cialis usa prednisone 80 mg dosage order viagra malaysia nexium 20 mg uses 8 mg of prednisone guaranteed cialis online amoxil 1000mg lisinopril 2.5 mg prices cipro xr 1mg cialis 10 mg halbieren mg cipro xenical 120 mg preise order cialis generic buy viagra tablets buy cialis genuine generic cialis daily trouver cialis 5mg cialis 20 mg brasil buy propecia women generic cialis rating viagra generic reviews buy nexium coupon nexium and generics cipla viagra 50 mg ordering wellbutrin generic wellbutrin efficacy tetracycline online uk 10mg cialis dailey zoloft 50 mg indicaciones ttc buying clomid clomid 150 mgs cialis generic cz sintofarm propranolol 10 mg generic name viagra wellbutrin difference generic lexapro cheap online cheap viagra express