How media manipulates -Trying to equate 1920 Evil Returns & Luv Shuv Tey Chicken Khurana!
Tango | November 5, 2012, 12:22 AM | 11 comments | 0 views

How media manipulates-Trying to equate 1920 Evil Returns & Luv Shuv Tey Chicken Khurana!

They are small in trems of budgets, but romantic comedy “Luv Shuv Tey Chicken Khurana” and horror thriller “1920 Evil Returns” have managed a fair opening for themselves by earning Rs.1.25 and Rs.4.05 respectively on its opening weekend.

(These are the kind of writers we have in a reputed agency like IANS (What to say of of Mumbai Mirror & Mid-Day!), who cannot differentiate between opening day and opening weekend, and we use their write ups & stats to fight for our favs)


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  1. Tango

    Most hilarious part – “Made on a budget of Rs.3 crore “Luv Shuv Tey Chicken Khurana” has already broke even – it collected Rs.1.25 crore Friday followed by Rs.2 crore Saturday.”

    It means agar koi film has a budget of 50 crore (it has no print & publicity cost), and it gets to 51 crore it has broken even.

    Na theater rental na kuch :lol:

    Distributor’s share etc. is nothing.

  2. Roy

    tango, you are right. but why only blame media? film makers or distributors themselves want to spread this fake numbers. take the below link for example

    comparing an inflated india gross of MNIK to that of deflated india nett of 3 idiots.

    we all know 3 idiots did 37-38 cr nett weekend and MNIK did 30-31 cr nett weekend.

  3. Roy

    Please note in the link I shared NDTV clearly has specified below the source of the information is Fox Star for both MNIK and 3 Idiots numbers. so it is not media that it always at fault.

  4. Tango

    Roy if you are media journalist and with the info available on the net, one can at least cross check, or if talking about numbers and budget, get some elementary knowledge.

    Hamaare NG par bachcha bachcha janta hai budget, DS, print and publicity.

    As far as I am concerned, if I am not sure about a total I always add – to be validated.

    In this article, based on my little knowledge, it is a typical case of ‘acting ignorant’ knowing fully well what the audience has said.

  5. Tango

    As far as your link is concerned, yeah, this inflation and deflation too is misused.

    Just talk about the involved landing cost and earning.

    It is very difficult to say what a film did in 1970 and how it has beaten a film released today ‘on adjusted inflation’.

  6. Roy

    Agree media should validate numbers. But they just act as messengers passing on whatever they get.

    Film makers/dist. also on the other hand should share correct info instead of lying through their noses like with MNIK.

    On Inflation/Deflation, my link has nothing to do about that. MNIK and 3 Idiots released 2 months of each other, so inflation/deflation is irrelevant for comparing these 2 movies. What I meant by inflated/deflated was increased/decreased numbers even after super manipulation they report 5 cr decreased nett of 3 Idiots and compare it with 7 cr increased Gross for MNIK. Height of manipulation & Desperation.

  7. Tango

    Roy the point at hand (the topic) is that the article has the correct numbers for Luv Shuv Tey Chicken Khurana (1.25 crore + 2 crore) , but here they are putting a twist by saying that LSTCK has netted 3.25 crore and has a budget of 3 crore so it is a break even film in two days.

    So, there will be gullible ppl out there who will use this link and say “See IANS says LSTCK broke even two days!”

    Baat ko samjho.

  8. Roy

    tangoji, baat to 5-6 saal pehle hi samajh chuka hoon. lekin media waale samajte nahin. na hi film makers unhe samjhana chahte hain taaki wo log unka jhooth propogate kar sakey. agar samjhanewaala nahi hai to media waale kya samjhengey :)

  9. Tango

    Good to hear what you say Roy.

    Baat yeh hai ki media mein 90-95 % log aise whose bread and butter depends on lining up with someone or the other, for survival.

    My endeavour has been to let fans/audience to sieve through the fog and get to bottom of the truth.

    As Big B says- Samajh samajh ke samajh ko samjho, samajh samajh ke jo na samjhe, samajh sako to woh na samajh hai!

  10. Roy

    agree – many times, media folks don’t even want to know (or know but turn a blind eye) because they just want to please someone :)


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