A dummies’ guide to the Devgn-YRF legal battle

(contains interviews of other distributor and producer)

Choosing what movie to watch where is usually not a very complicated choice, usually made while flipping through the cinema listings page and seeing which theatre or multiplex is screening which movie. But what those lists will say this Diwali is not as easy a choice, at least not for the people who decide what their theatres will run, caught as they are in a somewhat unprecedented situation.

The logic of which movie is screened where is fundamentally not very dissimilar from the logic of which movie you watch. You have options, a first impression, word of mouth, the star cast, etc, and choose to put your money to go and watch one movie ahead of another when you have multiple options in hand. The theatre/multiplex owner’s logic is not very different. He assesses your interest level in turning out to watch a film and opts to run it in his theatre ahead of another, hoping for good business.

In principle, therefore, neither can you be made to choose one movie, nor can a movie exhibitor be made to screen one. And just as word of mouth can change our calls even after we have first made up our mind, initial turnout can make theatres change their schedules after the first week or even earlier, shuffling shows to bring them in sync with what the audience is consuming. A point to note – a multi-screen venue, what we call a multiplex, has the option to screen several movies parallel, and so the call is not really a make-or-break one, it’s more about the ratio. But a single-screen – a theatre – doesn’t have that luxury. It has only one screen. So when it says Yes to a movie, it, by default, is saying No to all others for that point of time.

Now, when Sholay was released, all this wasn’t such a problem. Movies had time to grow and expand by word of mouth, there were silver and golden jubilees, and the timespan for a movie to recover cost was infinitely greater. Today, when the great bulk of a movie’s money is made in the opening weekend, not even the opening week, any movie that doesn’t hit an adequate number of screens is kaput. You can keep praising the DVD later, as happens with so many award-winning movies that released in a handful of halls, but essentially, it’s sunk. But then, it happens all the time that some movies release in a hundred screens in a city and some in just ten, right? The guys who take the call on what to run – the exhibitors – can choose what they want to, it’s a free market, so what’s the big deal?

The big deal in this case is that a very large number of single-screen exhibitors are not really in a position to choose – since when they asked for prints of Ek Tha Tiger, the makers of the movie, YRF, made them sign an agreement that they could get Tiger only if they screened the next YRF movie coming on Diwali. Correction – only if they only screened the next YRF movie. So even if a theatre had, say, 5 shows in a day, it couldn’t show the YRF movie – Jab Tak Hain Jaan, which was untitled then – in 3 shows and something else in 2. It had to show only that in all 5 shows. Given the buzz around Tiger, and the economic muscle of YRF, the country’s biggest production house, and the not-so-strong economic muscle of the average single-screen theatre, most signed on the dotted line.

Which, of course, means that any other movie that began looking for halls for a Diwali release – and hall owners which began looking for it – didn’t have much of a choice. The number of halls left unfettered to choose if they would screen any competitor to JTHJ would go down sharply. The competitor, of course, is Son Of Sardaar. And how much has the number of halls potentially available to it gone down by? Devgn’s last starrer, Bol Bachchan, opened in 1200 halls. SOS is at the moment struggling to find 400. That means barely 30-35% of Bol Bachchan’s screens.

The implication: A potential loss of 70% of the money that the movie would have made from single-screen theatres. The consequence: Devgn moving the Competition Commission for legal redressal, and moving the High Court for timely redressal from the Commission.

When contacted, YRF representatives said that they had nothing further to add to their previous statement issued on this subject.

No. of single screens for JTHJ and SOS
Cities JTHJ SOS
Delhi 20 3
Bangalore 10 2
Saurashtra 18 3
Hyderabad 18 2
Dadar/ Mahim/ Matunga 6 1

YRF got my movie removed from all multiplexes: filmmaker
I am a Marathi movie maker and therefore, have less muscle power. But my first movie produced, Deool won a National Award, and so, everyone in the Marathi belt was waiting for Bharatiya, the second movie produced by me. Our film released on August 10, and we had ensured, after sharing production schedules with other Marathi filmmakers, that our movie did not clash with other movies. We were aware that Ek Tha Tiger was releasing on August 15. Nobody had, on 8th or 9th, told us there is going to be any problem, and a Marathi movie is no comparison with a YRF movie, so we did not foresee any clash. Suddenly, we were told that on 14th, our movie will be removed from all the multiplexes. We were told that ETT was looking at setting an unprecedented record, and so, Yash Raj had placed the condition that either they take all the shows, or they will get none.

It was a weekend, and I did not have time to go to courts, etc. Finally, I went to Thackeray saab, and played the Marathi angle. So, isn’t this an unfair monopolistic approach to put such conditions that affect others’ businesses because you want to make records? We also spoke to someone at the CCI at that time, but our voice was very feeble, and for me, the damage was done. The multiplexes, fearing unpleasant incidents, ran my movie for a couple of more days, but removed it after that. At least we could pressurise them, the single screens toh just refused to show the movie. And barring Marathi strongholds like Pune and Sholapur, our movies were off screens – reduced overnight, from 400 shows to some 80 shows.

So, my film suffered very badly. I also realised that the distributors are party to this along with the exhibitors. In fact, after I went to Balasaheb, I got calls from some exhibitor organisation saying I have not done the right thing, and that my forthcoming movies will face problems – almost a threat. This experience has left me feeling, to use a bad word, that this is goondagardi. Such one-sided practice is not a good thing in the industry. I come from the US – I have been there for 12 years, and had this happened there, the law would have taken action. But here, I now have to go back to those very exhibitors for the next film.
- Abhijeet Gholap, producer, Deool and Bharatiya

The aim of this practice is to corner any film releasing around Diwali: distributor

A condition was imposed on us, on each theatre, at the time of the release of Ek Tha Tiger, that they will only supply that film if we also screened Jab Tak Hai Jaan exclusively at Diwali. There was a single agreement for both films. We said that there will be other films also releasing at that time, but they said it had to be exclusively this film if we wanted Ek Tha Tiger. In Hyderabad, big films get about 20-25 single screens and about 10 multiplexes. Now, JTHJ has 15-18 single screens out of these. I have only two single screens left because at the time of ETT, YRF didn’t want them, even though I’d offered them; they didn’t release ETT there. Those are the only two single screens where I can run SOS.

The same pattern has been followed in Aurangabad, which is also in the Nizam territory. Out of five single screens there, YRF has taken four. Of these, two are mine, two they negotiated directly, and the one they left is only because it is one of two theatres in the same compound! In Bidar, Karnataka, out of three single screens, I gave them one, they got the second also, and the third only screens Kannada movies – so Son Of Sardaar will see no release there! This is definitely unfair practice. It completely kills the business of the distributors of Son Of Sardaar, and fortunately or unfortunately, I’m both a distributor of SOS and an exhibitor. The aim of this practice by YRF was to corner any film releasing around this time – agar doosri film ko screens milenge hi nahin, toh woh release kaise hogi?
Dilip Tandon of Hyderabad,distributor of SOS in the Nizam and Andhra territory, which includes Marathwada

TOI

76 Comments

  1. Rosh
    Rosh
    November 5, 2012 at 8:37 AM

    While YRF has been playing the most dirty tricks in the game, I found the comments by Abhijeet Gholap, producer, Deool and Bharatiya, ridiculous and hypocritic to say the least.

    This guy complains of YRF resorting to goondagardi to have his film removed from theaters while he himself admits to going to the biggest goonda of all, Thackarey and playing the “Marathi card” to get screens for this movie.

  2. wall-D
    wall-D
    November 5, 2012 at 9:38 AM

    @ROSH
    i think you didn’t read properly, he accepted he played marathi card, when he had no other option left and his movie(child) was dying. He accepted he used wrong tactics, That’s why he used the word ‘marathi card’.

  3. shabbira.1
    shabbira.1
    November 5, 2012 at 11:24 AM

    I think yrf has played it smart because they from the beginning had d whole view of this clash and so they did this…I mean this is heights of politics,the meanest thing any1 cud do…But i want to ask,that when yrf were playing this trick cud sos have booked the theatres???

  4. iitianWay
    iitianWay
    November 5, 2012 at 12:07 PM

    But did they(Distrib..s) really signed some doument sort of with yrf?
    if they haven’t …then can they flout their verbal agrrement in favour of SOS? if yes..can they leak documents in media ?

    Dont expect anything from CCI…they are pawn in hand of con-gress …like any other central govt body…and SRK/YRF are close to congress..con-con bhai-bhai …and remember Ajay handling google+ hangout of modi.

  5. iitianWay
    iitianWay
    November 5, 2012 at 12:08 PM

    But did they(Distrib..s) really sign*
    (else suprabh will raise question)

  6. Alfa.one
    Alfa.one
    November 5, 2012 at 12:20 PM

    Down with YRF !!! Absolutely wrong thing what they r doing. Its Deepawali season and why should the viewers are compelled to watch only one movie ? They can watch both the movies or the movie of their own choice. Bloody shit !!!!

  7. Serenzy
    Serenzy
    November 5, 2012 at 12:26 PM

    The Problem Persists Only in the SS, I think but all the National Chain MP’s and MP’s in Big/Small Cities will have Near Equal Competetion btwn JTHJ and SOS.

    Nice Post.

  8. das
    das
    November 5, 2012 at 12:27 PM

    It is really sad to see one of the most prestigious banners stoop so low. Shame on them

  9. Serenzy
    Serenzy
    November 5, 2012 at 12:31 PM

    ‘Nizam/Andhra’ is a Big SRK Stronghold… I Doubt SOS working there Inspite of Being a Rajamoulli Story.

    Mysore, Bengal, Delhi, S.India are Other SRK’s Strong Crkts.

    Rajasthan shud also Open Well but Not Sure abt Big Collections.

    CP Berar, CI, UP, Bihar, Punjab, Gujarat :P

  10. rajeev singh
    rajeev singh
    November 5, 2012 at 12:40 PM

    last ajay devgan big release Bol Bachhan was released on around 2100 screens and SOS around 1600+ screens so loss of about 500 screens when its clashing with other movie which bigger than it……..while last YRF release was on 3000+ screens and now JTHJ is around 2500 so loss of 500 screens for them…. i don’t see any major loss for SOS , ofcourse it’s not a solo release and even if released alone it may have not been released on more than 2100 screens……..baseless fighting to generate BUZZ, and if SOS is so good then in second week it will get more screen or almost equal to JTHJ even in this condition….

    1. ank_16n
      ank_16n
      November 5, 2012 at 1:33 PM

      Rajeev—-Bol Bachchan released on 2650 Screens….
      Now tell if there is loss or not

      1. rajeev singh
        rajeev singh
        November 5, 2012 at 1:40 PM

        it was worldwide i think………anyways if there is clash screens will be lost….other point is a single movie taking 3000 screens (in case of big release), while this diwali it’s going to be 4200 screens and since JTHJ is a bigger movie it will get more screens that was known ….half is 2100 so its 15-20% more for a bigger movie than half…..is it such big issue…….also SOS was sold to eros and viacom18 recently is truth while JTHJ release was already in plan from more than 6 months, so ofcourse it will get a better release……just announcing the date doesn’t mean that movie will come on that date for sure once the makers start booking screens it gets confirmed……

        1. ank_16n
          ank_16n
          November 5, 2012 at 2:35 PM

          no world wide was around 3000 screens for Bol Bachchan 120 in USA….17 in Aus
          8 in NZ ….50-55 in UK and many more countries…..

  11. Serenzy
    Serenzy
    November 5, 2012 at 12:52 PM

    ” and if SOS is so good then in second week
    it will get more screen or
    almost equal to JTHJ even in
    this condition ”

    EXACTLY!

    1. ank_16n
      ank_16n
      November 5, 2012 at 1:31 PM

      Serenzy—YRF have signed a 2 week agreement so…..
      no Single screens even if SOS is good and JTHJ is bad…
      And after 2 weeks its Talaash.

    2. Dhamaka
      Dhamaka
      November 5, 2012 at 1:51 PM

      they have signed an agreement for 2 weeks so no chance for SOS to get single screens

      1. alizain2844
        alizain2844
        November 5, 2012 at 2:00 PM

        yaar issi lye everyone said ajay dnt release.. Bt he didnt!!
        Nw say hm to get ready..

      2. rajeev singh
        rajeev singh
        November 5, 2012 at 2:06 PM

        the areas where single screen dominates there SOS already has upper hand, like bihar,CP,CI,UP etc…………already SOS is getting more single screens there….they are complaining about big metros ….

        1. Dhamaka
          Dhamaka
          November 5, 2012 at 2:16 PM

          i dont know who is getting more single screens but i know one thing that whoever get more single screens will enjoy higher distributor shares

        2. ank_16n
          ank_16n
          November 5, 2012 at 2:39 PM

          Rajeev—-please Boxofficecapsule .com ki baate repeat mat karo…..
          They don’t know any thing.

          1. rajeev singh
            rajeev singh
            November 5, 2012 at 2:46 PM

            atleast they know better and more than you….what you don’t like need not to be in correct…….

          2. rajeev singh
            rajeev singh
            November 5, 2012 at 2:51 PM

            you don’t belive ADF , see when nothing worked for them neither trailers , neither promotion , nor salman they put this case and they buzz around there movie saw a hump last week….you can confirm if you have some faith in ormax buzz……

          3. ank_16n
            ank_16n
            November 5, 2012 at 2:57 PM

            Rajeev—its not about liking.they on one side say EROS has not booked theatres at all and will start booking from Wednesday.
            and on the other hand they say that 45% of Tickets of SOS is already Sold.
            can u tell me how??

          4. ank_16n
            ank_16n
            November 5, 2012 at 3:02 PM

            Rajeev —i m not believing in ADF either.I have already said that SOS will have almost 50% screen space in Delhi city…East punjab and Bihar..
            The problem is about Few areas of Mumbai,Gujarat, Rajasthan and UP only.
            Mysore,West Bengal and Nizam are SRK dominated area .in these areas SOS don’t even stand a chance.

          5. rajeev singh
            rajeev singh
            November 5, 2012 at 3:04 PM

            you have’t read them they wrote 45% of ticket will be advance booked for SOS till it’s release……..and whats wrong here on NG everyone is trying to write against JTHJ , so all of them feel person biased if someone writes in favour……according to NG YRF should be banned and aditya chopra must be hanged…….and you all want everyone to belive your version everytime , and can’t take others view ……this is wrong……..just because of SRK, sole reason…..

          6. rajeev singh
            rajeev singh
            November 5, 2012 at 3:06 PM

            yaar then where is YRF wrong if SOS get theaters in masss area, while JTHJ in srk’s dominated area…….while about neutral places bigger the movie , better the deal………whoever make it first won…..

          7. ank_16n
            ank_16n
            November 5, 2012 at 3:24 PM

            the problem is with pre-booking of theatres.
            If they were confident that they would get maximum Theatres then why did they pre-Book??

  12. iitianWay
    iitianWay
    November 5, 2012 at 12:59 PM

    yeh logic kripiya YRF ke ghar post kar dijiye…and apne diwali ke diye chrismas par jala lijiye.

  13. alizain2844
    alizain2844
    November 5, 2012 at 1:02 PM

    @rajeev
    agree wd u! Screens are enough 4 sos..

    Agar ab ajay-eros ko aisay log mil saktay hain jo ett ke waqt unhapy thay toh uss waqt bi mil saktay thay.. Now just trying to get sympathies!!

    And its wrong to judge after listening to one party only!! We shud wait yrf to respond..

    Bt if its true then wel playd yrf, coz everythng is fair in love nd war.. Nd its war!! Hard luck ajay!! tmhay kaha tha keh na release karo jthj ke sath;)

  14. Khan.1
    Khan.1
    November 5, 2012 at 1:07 PM

    Power has always been by everyone. From krishna, mahadev to hanuman everyone has used there power. So its normal. Stooping low is when one takes the credit frm the director of the muvi and declare himself as director.
    SOS is playing its cards and YRF and srk fans are busy defending. But now i think even YRF shud start attacking there cheap publicity stunts. Take out your guns srkians. Let the war began!

  15. alizain2844
    alizain2844
    November 5, 2012 at 1:15 PM

    @khan.1
    i am srk fan.. Par yar yrf playd wel by booking ss, it was briliant work if one see it frm buisnes point of view.. But sos team hit the boundary in the last over by wining sympathies by creating ths controversy.. Good comeback eros..

    Yar i cnt fight! Its celebratin time jthj is going great let ths smal sectin of ng create negativity..

  16. Khan.1
    Khan.1
    November 5, 2012 at 1:26 PM

    Yes it looks like NG people have generated some morals and became conscitious all of a sudden.

  17. iitianWay
    iitianWay
    November 5, 2012 at 1:27 PM

    fyi….no-srk is not small section on NG

  18. rajesh
    rajesh
    November 5, 2012 at 1:37 PM

    “Bt if its true then wel playd yrf, coz everythng is fair in love nd war.. ”

    We have some rules and regulations which we need to follow, we dont have “Jungle Raaj” where the rule of “Jiski Laathi Uski Bhains” applies, because if it is allowed in that way in every aspect, then it would become difficult for us to even live.
    If YRF has done what is being claimed in this article, it is indeed a very unfortunate incident and a prime example of malpractice.
    And to make it clear, I have nothing against SRK and I dont think he is even a party in this dirty game.

  19. Asif Anwar
    Asif Anwar
    November 5, 2012 at 1:40 PM

    Ajay Devgan and co know months back (when ETT released) that this thing is going to happen. Why they did not talk to distributors at that time? If yrf can books screen in advance (months back), why distributors of sos could not do that?
    If yrf have done bad thing then distributors of sos are also not innocent. They could have raised this issue 1 month before so that CCI could enforce health competition. Why did they raise this issue just one and half week before?

  20. alizain2844
    alizain2844
    November 5, 2012 at 1:48 PM

    @asif
    i have same point also..
    Sos team couldn’t counter yrf tactics, so nw they creatd ths cheap cntroversy to gain sympathy..
    No need to fight both houses r playing their cards..

  21. Asif Anwar
    Asif Anwar
    November 5, 2012 at 2:05 PM

    BTW, how much this is going to effect ss exhibitors? I mean if they are expecting higher occupancies for sos then it mean that they are going to loose some share.

  22. Alfa.one
    Alfa.one
    November 5, 2012 at 2:19 PM

    @Rajesh – ” I dont think he is even a party in this dirty game.”

    The fight is between Eros and Adi Chopra. Both are egoist. to damage the business of each other. In other words they are fools.

  23. FS
    FS
    November 5, 2012 at 2:29 PM

    Are they trying to monopolize the industry? It looks like though tough to maintain this monopolistic approach in long term especially if you look at the volatility and vulnerability of Indian Business and Ethics. This approach of coercing and using their power to gain screen space will be used hence forth by YRF and it won’t stop after dhoom3 and that’s guaranteed.

    1. ank_16n
      ank_16n
      November 5, 2012 at 2:42 PM

      FS—there is a meeting of CCI on Today……
      so expect Decision soon….
      until then nothing is finalized…..

  24. Asif Anwar
    Asif Anwar
    November 5, 2012 at 2:41 PM

    @FS. If exhibitors do not want to exhibit a film (for whatever reasons) then what can be done?

    1. ank_16n
      ank_16n
      November 5, 2012 at 2:51 PM

      Asif—–Everyone is always willing to Exhibit every big film….
      and do u know that around 500 Single screen Owners are distributor of SOS but can’t release SOS in 400 of their own Theatres because of YRF agreement.

  25. Asif Anwar
    Asif Anwar
    November 5, 2012 at 3:19 PM

    @ank Is there no single screen association like multiplexes association? Multiplexes stood firm against yrf in case of tashan. Why not the owner of 500 ss join and refuse to yrf? Yrf have only dhoom3 next. Are dhoom3 and ETT this much big for ss owners that they indulge themselves to a criminal act? On the other hand there are khiladi 786, taalsh, d2 and many in next year.

    I think that ss owner are not that much helpless as they are pretending. Might be yash ji demise factor is also playing some role here.

    1. ank_16n
      ank_16n
      November 5, 2012 at 3:28 PM

      No there is not any SS association.
      the problem is the Agreement that they have signed.
      some are supporting Ajay.that’s why ajay have gone to CCI as Single screens owner can speak there mind there.

      If SS owners wouldn’t have supported Ajay then he wouldn’t have gone to CCI.

  26. alizain2844
    alizain2844
    November 5, 2012 at 3:27 PM

    bro then those exhibitors must have nt done that deal to save their money they spent on sos.. If they bought it after release of ett, thn they are big fools, cz they knw tht they have deal so sos wil be risky..
    Bro no one amongst us knws the trut behind ths.. Just w8 nd watch..

    1. ank_16n
      ank_16n
      November 5, 2012 at 3:29 PM

      I don’t know why they bought SOS…!!

      1. Asif Anwar
        Asif Anwar
        November 5, 2012 at 3:40 PM

        This is why alizain and me are saying that it is publicity trick from sos team.

  27. Asif Anwar
    Asif Anwar
    November 5, 2012 at 3:38 PM

    @alizain Good point. If I am exhibitors and theater owner. I know that If I buy sos, I wont be able to show it in my theaters then why would I buy it?

  28. Yakuza
    Yakuza
    November 5, 2012 at 3:45 PM

    ” since when they asked for prints of Ek Tha Tiger, the makers of the movie, YRF, made them sign an agreement that they could get Tiger only if they screened the next YRF movie coming on Diwali. Correction – only if they only screened the next YRF movie. So even if a theatre had, say, 5 shows in a day, it couldn’t show the YRF movie – Jab Tak Hain Jaan, which was untitled then – in 3 shows and something else in 2. It had to show only that in all 5 shows. ”

    Very unfair by YRF. YRF should rightly be sued for using their dominant power to suppress the competition. Well only thing i can do in favor SOS is that i will see SOS first day itself and JTHJ on second weekend.

  29. Serenzy
    Serenzy
    November 5, 2012 at 3:50 PM

    Multiplex Association is a Very Strong Association of Exhibitors and the 6 National MP Chain are the Key Players.

    And I don’t Think Any1 from the Industry will Rub them in the Wrong Way and Nation Wide the Release of SOS and JTHJ is Fair.

    SingleScreens are Small Pawns in this Big Game.

  30. alizain2844
    alizain2844
    November 5, 2012 at 3:54 PM

    @asif
    bro its simple this is buisness??
    Jo house apnay owner ki death ke 5th day song release kr sktay hain they cn do any cheap thng!!
    For ajay-eros i thnk tht they couldnt counter ths tactic so they did ths cheap thng..
    Bt if i talk abt my opinion i wont belive ths until i hear anythng from 2nd party also i.e yrf,

  31. alizain2844
    alizain2844
    November 5, 2012 at 4:00 PM

    @yakuza
    bro how cn decide wdout listening other party’s story?? Ss exhibitors whch are speakng nw must nt have bought sos if they are bound wd agreement to save money!! If they had bought it already thn they must hd gone to court at that time when yrf forcd them!!

  32. alizain2844
    alizain2844
    November 5, 2012 at 4:18 PM

    wt might have hapend..
    Eros had got associated wd sos before ett.. Coz they uploaded sos trailer on their channel during ett release.. Those exhibitors asociatd wd eros playd double policy. they kept agreement wd yrf nd earnd money 4m ett nd nw when time 4 applyng tht agreement came, they saw that nt only us bt mst ss exhibitors are bound.. They startd dis case to atleast gather sympathy

  33. Kunal
    Kunal
    November 5, 2012 at 4:45 PM

    WOW!! so yrf using such tacties are labelled as *everythn is fair in love and war* but ajay complaing against them…in order to get a fair share of screens is doing a cheap thing?wow… Kya mentality and dimaag h logon ka..saala galat jo kre woh fair h and uske khilaf awaaz uthayi jayr toh woh cheap h!simply wow!

  34. alizain2844
    alizain2844
    November 5, 2012 at 4:54 PM

    @kunal
    just tel me tht exhibitors asociatd wd eros nd cryng nw why thy didnt come up when yrf was doing agreement??
    At tht time they did agreement earnd mony of ett nd aur ab unhain yaad aya keh agreement galat tha.. Just tell?

  35. fenil_seta
    fenil_seta
    November 5, 2012 at 5:37 PM

    Definitely a wrong move by YRF, if what is given here is true. They should be reminded that the biggest blockbuster of all times, 3 IDIOTS, too didn’t get a wide release (AVATAR had released a week before 3 IDIOTS and retained a huge of screens in Week 2). And yet, 3 IDIOTS went on to do roaring business and even crossed 200-cr-mark. Two films can easily co-exist in today’s times. SAD!

    FENIL

    1. Asif Anwar
      Asif Anwar
      November 5, 2012 at 6:17 PM

      @Fenil, Suppose sos turn out to be very good movie. But it does not get ss theaters for 2 weeks? After that 3 other big movies will come. Do you think sos will still perform being a very good movie?

  36. Kunal
    Kunal
    November 5, 2012 at 6:09 PM

    Tb sb speculations hoti hain…ab definate jaake pta chala how many theatres they r able to get and ol… Sb clear ab huya h… Cheap is what yrf did… Not eros or adf are doing…they are just rasing their voice against an unfair practice… Nothing wrong in that…ismein publicity ki baat nh h… Its about ensuring tht they get fair number of screens in the first place…publicity ki tkh baat hi baad ki hai… As i said…sb clear ki kisko kitne theatres mil rhe hain hota 1-2 week pehle hi hai before release…nd jb tk they they have enough concrete proof…they cant lodge a complaint!

  37. alizain2844
    alizain2844
    November 5, 2012 at 6:57 PM

    @kunal
    bro read full.. The ss exibitors wd eros have shares in sos bt they cnt shw it coz they have agreement with yrf..
    My questin is, if they had shares in sos why they signd agreement wd yrf at the release time of ett..

  38. fenil_seta
    fenil_seta
    November 5, 2012 at 7:02 PM

    Anwar bhai-If it’ll get jst 400, then NO. But then that’s what I m saying. YRF should give away few screens to SOS and at the same time, they need not worry about getting dent in collections. After all, Avatar-3 Idiots worked. Also, TZP-Welcome, Lagaan-Gadar etc. Then why not, JTHJ-SOS!

    FENIL

    1. alizain2844
      alizain2844
      November 5, 2012 at 7:15 PM

      agree wd u..
      Even though exhibitor wd eros have agreement bt yrf shud give a bit more space toh sos ths wil make cmptn fair.. Nd if they have faith in content of their movie their movie wil definetely create rcrds.

  39. khiladi
    khiladi
    November 5, 2012 at 8:57 PM

    Self proclaimed King khan ko apni film dene ke lie salman sallu ki film ka sahara lena pad ra hai. lol king khan

  40. Ek tha dugglale
    Ek tha dugglale
    November 5, 2012 at 10:45 PM

    this all showz that hw big a salman khan movie iz these dayz…theatre ownerz cn do ny thing to release a salman khan movie..in there theatre
    kudos bhaijaan

  41. Kunal
    Kunal
    November 5, 2012 at 11:35 PM

    @alizain
    Becoz else they wont be able to show d3 and ett… Dont u get it?thats the agreement… And thts why its unfair…sala monopoly bana rkhi h…marzi ke bina theatres ko jthj dikhana pad rha h… And then complain krne ko u r saying shameful?

  42. danish
    danish
    November 6, 2012 at 3:13 AM

    iss post se itna to clear hai ki srk ko ek chullu paani mein doob marna chaahiye ki usski film ko bechne ke liye salman ka sahara lena pad raha hai.

  43. Alfa.one
    Alfa.one
    November 6, 2012 at 2:20 PM

    Besharm kaheeke doosron ko dabaa ke apni film chalana chahte hain.

    But, But nothing to worry, “LATEST” – next Diwali kick is pitched against Chennai express. Salmaan will beat him red and blue so that SRK will remember for his life !!!

    1. dr.nick
      dr.nick
      November 6, 2012 at 3:59 PM

      lol.i guess it was a sarcastic comment.next yr diwali krishh3 is fixed.and no one will dare to clash with taklu-duggu deadly combo

  44. Alfa.one
    Alfa.one
    November 6, 2012 at 2:21 PM

    NOW SOS 1st day noon show for me.

  45. danish
    danish
    November 6, 2012 at 4:29 PM

    @dr nick – o ya! u think taklu-haklu combo is bigger than salman?

    if they decide to release kick on diwali, the roshans will run for their life. but kick is mst probably coming on next christmas.

    and off course if salman does sooraj barjatya’s film and it releases on diwali then no one dare release their film two month afterwards.

  46. Alfa.one
    Alfa.one
    November 6, 2012 at 5:51 PM

    @Dr. nick – there was a news article on google news in the morning from Z-news that Salmaan is releasing kick on diwali next with CE.

  47. Alfa.one
    Alfa.one
    November 6, 2012 at 5:52 PM

    Anyway lets see which film is releasing next eid along with OUTIM-2.

  48. danish
    danish
    November 6, 2012 at 6:13 PM

    @alfa.one – its all bound to be rumours. the changing business scenario suggests there will be no simultaneous releases from now on, of the top 5 stars’ at least especially after the jthg vs sos controversy.

    in which case most of the time its the weaker star whose film will be moved. so if salman comes on diwali then krish and chennai xpress dont. if he comes on eid, akshay’s ‘outim again’ runs for cover. but the sweet accommodating guy that salman is, he will most probably come on christmas with kick. and there is no pint leaving a slot for dhoom 3 or any aamir khan film as we have all seen. it fnally benefitted the looser akshay.

    the problem will arise if salman decides to do sooraj barjatya’s film next year. he wud want to release the family affair on diwali and it simply means mayhem.

  49. Alfa.one
    Alfa.one
    November 6, 2012 at 6:23 PM

    @Danish – At the outset well come back !!!
    It may be a rumour as u said above. Now again another article has appeared (again on google news india today) which i am copying and pasting.
    “According to a report, Salman Khan may slot his film Kick’s release during Diwali to clash with Shah Rukh Khan’s Chennai Express.

    If Son of Sardaar does not get its ‘fair’ share of screen space as compared to JTHJ, the actor has decided to clash his upcoming film Kick with SRK’s next film with Rohit Shetty, Chennai Express.

    Watch what SRK had to say on this tussle

    “Once Sallu considers you his friend, he will pull out all stops to help you. Ever since he and Ajay worked together in Hum Dil De Chuke Sanam way back in 1999, the two have remained thick friends. Thanks to YRF’s clout, SOS could suffer. So Salman has taken things in his own hands now”, Mid-Day quoted a source in its report.

    “With Sallu joining in the big fight, the entire ballgame will now change. He will use all his resources to take on SRK,” says another informer of Mid-Day.

    Read more at: http://indiatoday.intoday.in/story/salman-joins-big-fight-between-ajay-and-shah-rukh/1/227887.html

  50. Alfa.one
    Alfa.one
    November 6, 2012 at 6:27 PM

    @Danish – “the problem will arise if salman decides to do sooraj barjatya’s film next year. he wud want to release the family affair on diwali and it simply means mayhem.”

    Let any one release any film any time I sincerely need a film like this on festive season and if it is diwali then no words can define the happiness (I am talking of Salmaan- Rajshree combo)!!

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