It’s finally confirmed: Ajay Devgn’s home production Son Of Sardaar will directly clash with Yash Chopra’s swan songJab Tak Hai Jaan this Diwali: a case of Kajol’s husband taking on her favourite filmmaker and banner and of course co-star Shah Rukh Khan. Curiously enough, JTHJ is Katrina Kaif’s first film with SRK and Salman Khan, her ex-beau-turned-closest friend, makes a cameo in SOS to help out buddies Ajay Devgn and Sanjay Dutt.
The people behind the two films are indulging in hardcore competitive marketing, though it is Yash Chopra’s sudden tragic demise that has given JHTJ an extra edge. But while the industry was eager that Devgn postpone his date to boost the business of both films right from the beginning, the clash of big films in this festive season has been an annual phenomenon in any case.
All that the trade and industry wish now is that both films are good enough to bring in a bonanza, which so far, has been rare in Diwali season despite the audience being in a festive mood to spend both money and time in the movie-halls.