It’s finally confirmed: Ajay Devgn’s home production Son Of Sardaar will directly clash with Yash Chopra’s swan songJab Tak Hai Jaan this Diwali: a case of Kajol’s husband taking on her favourite filmmaker and banner and of course co-star Shah Rukh Khan. Curiously enough, JTHJ is Katrina Kaif’s first film with SRK and Salman Khan, her ex-beau-turned-closest friend, makes a cameo in SOS to help out buddies Ajay Devgn and Sanjay Dutt.
The people behind the two films are indulging in hardcore competitive marketing, though it is Yash Chopra’s sudden tragic demise that has given JHTJ an extra edge. But while the industry was eager that Devgn postpone his date to boost the business of both films right from the beginning, the clash of big films in this festive season has been an annual phenomenon in any case.
All that the trade and industry wish now is that both films are good enough to bring in a bonanza, which so far, has been rare in Diwali season despite the audience being in a festive mood to spend both money and time in the movie-halls.
‘OMG! Oh My God’ may be coming to a close as far as its superb box office run is concerned. However with over 100 crores coming in from worldwide collections, it has turned out to be the biggest surprise success of 2012.
Though the film was expected to do well with the audience, considering the fact it’s director Umesh Shukla had already collaborated with Paresh Rawal on the play on which it was based, the mind boggling collections have defied all predictions whatsoever.
Moreover, it has also emerged that the filmmaker, while carrying a novel subject no less, was visibly inspired by some terrific filmmakers from past and present who have managed to bridge the gap between quality cinema and commercial success.
“When I saw films like ‘Rang De Basanti’ or ‘Munnabhai MBBS’, I could sense that these were cult films in the making. I just wondered that what went in the mind of a script writer and how would the narration have actually taken place. After all, these films were so different from what was being made in the times when they were released. Continue reading
Read many articles saying that SOS is really a victim——
Let me Tell you SOS will not be a victim at least in DELHI CITY, EAST PUNJAB AND BIHAR——-
Delhi city and East Punjab are Circuits full of Multiplexes that to in Posh localities as well as Not so posh one also—-
Right from PVR to DT to Satyam to Fun to Cinemax to Big and many more you name it and you will find one.
Yes We all know the issue is not about Multiplexes but about SINGLE SCREENS Continue reading
So so so bad. Critics need replacing,
Author: Vijay Dinanath from United Kingdom
*** This review may contain spoilers ***
My 1st review! I am so disgusted with this film&annoyed critics praised it I cracked and had to review(rant).
1. stolen agent list? Sound familiar? Mission impossible,Charlie’s angels2 etc. overused &too easy. This isn’t a sinister shot at Julian A.. it’s just plain unimaginative
2. What happened to the list; halfway through the film they just forgot about it Continue reading
The release of “Jab Tak Hai Jaan” and “Son of Sardaar” on Diwali day had created big waves in the Bollywood industry. The news of the two biggies Shahrukh Khan and Ajay Devgn clashing had generated several headlines. Looks like the two are now in a new legal controversy, as reported by TOI on Nov. 1, 2012.
After the demise of Yash Chopra, while many were anticipating a delayed release of “Son of Sardaar” as a mark of respect, but, apparently, Ajay Devgn Films has sent a legal notice to YRF “for using their dominant position in the Bollywood film market.” The notice was sent through their lawyer in the Competition Commission.
“The Competition Commission of India is a body of the Government of India that is responsible for enforcing the Competition Act 2002. This act is there to prevent activities that have an adverse effect on competition and was established in October 2003.” Continue reading
there are 11000 single screens in india, apart from 3000 odd multiplex screens. even if 6000 of those are in decent conditions (which is very possible as all 3000 single screens are ‘spick n span’ and all it needs is 3000 decent single screens for two films to releae comfortably without eating into each others screen space and affect business (unfairly). unless one party decides to play dirty. here is how to play mischief.
in mumbai Dadar is a place where ppl will travel to watch a film if its not releasing in, say Nagpada. so all a michief maker has to do is book all screens in dadar while leaving the nagpada screens alone. now the audiences of jab tak hai jaan from nagpada will still travel to dadar to watch it but the car driving, posh apartments residents of dadar wud not drive into the narrow bylanes of nagpada to watch son of sardar. the same example can be applied to bandra/dharavi, andheri/jogeshwari in mumbai or to saket/vasnat kunj vs trilok puri/badarpur border in delhi or across all cities in the country. and thats what yashraj have done. the point is, even if they had released their film evenly, they wud have got the same number of audiences, may be more ( counting those from nagpada who may decide not to commute to dadar for distnace or marginally higher ticket prices in dadar) but YRF has decided to risk it’s own business marginally to sabotage son of sardar deleberately, viciously, and maliciously.
but why are they so despaerate?
the only obvious answer is they are not confident of their product. 1st they tried to browbeat ajay devgan by playing the emotional card indirectly pressurising him through paid media articles to postpone his film as a mark of respect as jab tak hai jaan was yash chopra’s last directorial venture, and later as yash chopra died the pressure was escalated further. but before planning a sabotage of ajay’s film did yashraj forget that son of sardar is also the home production of kajol, ajay’s wife, an industry daughter, the heroine of yashraj’s biggest hit in history DDLJ, from the illustriuous mukherji family of filmistan, daughter of tanuja and the niece of great nutan. even ajay devgan is the son of veteran action director veeru devgan and deserves some emotion, as low as he may be in the ‘emotional food chain’ of bollywood. Continue reading