The Truth Behind Controversy Of Screen Counts Between JAB TAK HAI JAAN & SON OF SARDAAR.

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Saturday,3rd November 06:45 PM IST

There is news in media for last few days that SOS team has sent notice to YRF over irregular practices in acquiring the screen for release of “Jab Tak Hai Jaan”. Media is having a field day with rumors are coming from all the sources. That is why we thought of probing the matter further.

 

Media group who broke the news that YRF got a legal notice from Ajay Devgn had not any copy of notice (which they always have generally). YRF maintained that it is not a notice from court but a notice from lawyers. Competition Law Commission already stated that there is no way that they can put a time frame to decide this matter if it comes for hearing. Matter will take its own time so one thing is clear that both the film will hit screens on 13thNovember.

 

2nd issue is the main bone of contention and that is release size. This is very interesting. If you have seen our report almost 30-35 days back, it was well known that JTHJ will not only have wider release but also it will get quality screens. One can easily guess that SOS team is doing this at 11thhour to get some free publicity because if they are so genuinely concerned then where were they for a month or so.

 

But the worst part is the distribution of no. of screens and quality of screens across the country. If you go through the overall distribution across the country, it is not a good picture for “Son Of Sardaar” but it is not very bad either. After we spoke to couple of distributors in CI, CP, UP and Mumbai, we got to know that both the films are getting what these films would had got anyways.

 

That so called YRF deal is not affecting more than 15% or so in terms of number of screens. But yes as far as quality of screens are concerned, JTHJ is way ahead and SOS is losing badly at that front. What is funnier is that Ajay Devgn Ffilms is sending the notice. Ajay Devgn sold the film to Eros in 67 cr and he is least bothered about its fate.

It is Eros who is panicking as they failed to get distributor as late as mid October.One more thing is that Eros have not started booking screens as yet so from where the hell 600 screen figure was quoted in notice???? Screens will be finally booked for SOS by next Wednesday only so this all is big media gimmick to get eye balls and confuse the audience.

Whatever is the outcome but one thing is sure that Eros and Ajay Devgn Ffilms have given some remarkable free publicity to JTHJ and showcased the film as favorite to win the battle on Diwali which is a bad PR on their front. At the end of the day only a better content and a better film will win, not all this gimmick and release controversy.

Below are the few stats to show the projected distribution of both the films in few territories in percentage –

 

Territory

JTHJ

SOS

CI

65

35

CP

65

35

Rajasthan

70

30

Mumbai

65

35

Delhi/UP

65

35

Mysore

75

25

East Punjab

60

40

Tamilnadu

65

35

Nizam

80

20

Gujarat

65

35

West Bengal

80

20

All India

62

38

 

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