Can Jab Tak Hai Jaan Beat The Records Of Ek Tha Tiger?-BOI
Tuesday 30th October 2012 09.00 IST
Boxofficeindia.Com Trade Network
Q. Can Jab Tak Hai Jaan beat the records of Ek Tha Tiger?
A. Opening day and opening weekend it won’t due to the genre, length and competition but lifetime possibility is always there depending on content .
Q. Why do holidays make such a difference, there were holidays 5 and 10 years back also but many times the biggest hits did not come on holidays?
A. The business is much higher today and releases much wider. Ten years ago a holiday also added 30-50% on the day but this amounted to just 30-40 lakhs. today that 30-50% can be as much as 10-12 crore.
Q. Khiladi 420 is being pitched as the biggest brand in films, is this true as its Salman Khan or Dhoom which are the biggest brands?
A. Films are always marketed this way, this is or that film is always a first and biggest so Khiladi 420 is doing many others have done before. This brand thing is also mainly pitched by the media. Salman Khan is the Salman Khan with the action genre, you won’t get the same initial results with another genre. Dhoom is dependent on who the main actor is, last time was Hrithik and now Aamir but tomorrow if its not someone as popular as these guys then its not the same brand.
Q. How much did the animation film Delhi Safari gross over the weekend as it was a good film?
A. The paying public thought otherwise. The first week business was just 1.75 crore nett approx and that too on 300 screens. The film should have been released on just 100 screens but the correct theatres.