Welcome to the cesspool of enchantment or ‘glamour ka daldal’ as director Madhur Bhandarkar would like to articulate. Films about people behind the films tend to get preachy as filmmakers believe they know more about their own kind than anyone else. And in this case, the misplaced confidence ensures that the research department is sacked and most dialogues begin with ‘Humaari industry mein’… and end with ‘manipulate karo ya ho jao’, ‘zip aur zabaan sambhalke kholna chahiye’, ‘confidence se bolo toh jhooth ko bhi sach maana jaata hain’, ‘heroines ka waqt bohot kam hota hain’ and everything else in between Basically, Bhandarkar likes to spell it out like the backbenchers aren’t paying attention.

The naughty kahaani being narrated here is that of Bollywood’s most wanted actress Mahi Arora (Kareena Kapoor). She may be conquering new heights with every film but in her personal life, she’s reduced to having an affair with a married actor, Aryan Khanna (Arjun Rampal). “Aaj pack-up ke baad main tumhare ghar aa raha hoon,” he tells her. And they do it like birds, bees and educated fleas. But like someone said in this film, ‘Mahi success ki duniya mein sachchai dhoondhti thi’ and since that was something that couldn’t be found, much distress follows. Aryan uses a ‘Humein ek break lena chahiye’ and calls it a wrap and Mahi is left popping prescription drugs (which will soon earn an onscreen statutory warning given their growing popularity). Two new characters are introduced: Cocky cricketer Angad Paul (Randeep Hooda) who wins Mahi over with his best line, “Main bhi moved on hi hoon,” and a self-confessed smarter-than-the-average-PR person, Pallavi (Divya Dutta). The latter injects confidence into Mahi by making her a TV commercial queen and by ensuring her shades cover atleast 30% of her face.

None of the technical departments deserve a mention as they cumulatively fail to make this feature presentation a little more presentable. Apart from ‘Halkat Jawaani’ that stays with you like a zit that you want to erase but cant, none of the songs drummed up by Salim- Sulaiman find shelter in your mind or heart. At some point during the film, Mahi asks the mirror a life-affirming question, “Kya main achchi actress hoon?” The mirror doesn’t respond. And while inanimate objects don’t speak this one’s silence speaks louder than words.

http://in.movies.yahoo.com/blogs/movie-reviews/heroine-review-172402016.html