My views and beliefs on the trending theory
I have nothing against the trending theory, though I have never followed it or endorsed it, ever! The reason for it is that by me it is no longer relevant. Yes if there are 25 clean BIG hits in a year today about 3-4 trend well.
Let me elaborate why I think so! I humbly request all the respected members to lend me their ears (as Shakespear said) and hear me out.
Before Fiat and Ambassador (still around but mostly in the leftist West Bengal for obvious reasons) were the best cars but no longer. After that, Bajaj made the best scooters, but the company no longer makes scooters as it has shifted to mobikes, coming to terms with the changing times. Today Honda is the highest seller in the scooter sector!
Also Yezdi made the most trendy mobikes (with double silencer/carburettor) but that too has shut shop.
But then there are fans of trending theory, Fiat & Ambassador and Bajaj scooters and Yezdi motorcycles!
I talk to people who are at the helm of affairs in the cinema industry and I have hardly run into anyone who takes/treats trending/attrition theory like holy grail!
But those who want to, I respect their choice. After all my 85 year Grandma (and I am not joking!) still thinks that Bal Jeevan Ghutti (and not all the vaccinations) is an elixir for the newborn and we do not challenge her!
We let her enjoy in her world of fantasy.
For the neo members, in no way is this post against any new member (read Shalu ji, I respect her gentle and prim and proper manners on NG) and I have had these debates with followers of trending/attrition theory for about 7-8 years now!