Satellite deal of Heroine, Barfi called off
Satellite rights for both films have fallen through after advertisers shied away from paying mega bucks for the back-to-back releases
Vickey Lalwani (MUMBAI MIRROR; September 14, 2012)
Ranbir Kapoor-starrer Barfi! and Kareena Kapoor – starrer Heroine, both slated for release this month, have hit a rough patch.
While the satellite rights of both films had been sold by common producer UTV Motion Pictures to Zee TV in 2010, last week, the deal was called off, sending shock waves through the industry.
A source from the trade explained, “The satellite deals of Barfi! and Heroine had been sold by UTV Motion Pictures to Zee TV for Rs 23 crore and Rs 13 crore, respectively, amounting to a cumulative Rs 36 crore. After a round of close-door meetings between UTV and Zee TV last week, the deal fell through completely.”
Asked why the contract fell flat, both parties reasoned differently.
While UTV refrained from an official comment, sources from the production house maintained that while the deal was to be re-confirmed in the week of release, they were very confident of their films and felt the deal values locked two years back did not reflect the current value of their products. “The audience response to the promos and music of both movies has been overwhelming, and UTV believes they command a much higher value today,” revealed a source.
On the other hand, Jayantilal Gada, CMD, Pen India Pvt Ltd, the movie acquisition agency for Zee TV, told Mirror, “UTV has returned the 10 per cent signing amount on Barfi! and Heroine. We had bought the satellite rights of three films from them: Joker, Barfi! and Heroine. Ironically, all three movies got delayed and their release dates got too close for comfort. We could not have got sufficient number of advertisers for three films releasing over a span of one month. We could not have shown three of our films so closely.”
The release dates of Joker and Barfi! were changed many times. Heroine too had its share of hiccups when Aishwarya Rai left the film. Said Gada, “We had bought these three films when originally, Kareena was supposed to play the lead, then Aishwarya came in, and then again, Kareena re-entered the film.”
Gada was quick to point out, “This has nothing to do with the content of Barfi! and Heroine, which we know for a fact is excellent. It was an amicable parting with UTV on the satellite business involving the two films. We hope to work together again on other movies in future.”