As per trade analyst Taran Adarsh, Sajid Nadiadwala’s directorial debut has collected Rs. 26.4 crore on the day of its release (early estimates). Kick surpasses the day one box office figure for SalmanRead more...
Everyone — print media, TV journos, radio jockeys, websites, the enormous FB and Twitter fraternity, the netizens across the globe, also just about everyone within the film industry [which includes some A-list actors as well] — is monitoring the day-wise biz of EK THA TIGER. That’s the kind of frenzy this film has generated.
Enough has been said, spoken and written about the merits/demerits of the film. So let’s not get there. Instead, it’s time to do the hisaab-kitaab of this much-talked-about biggie…
Cost of production + Print & Advertising — 90 cr
The revenue this film has generated/will generate…
Satellite Rights — 44 cr to 45 cr
Music Rights + Home Video + Ringtones — 6 cr
Overseas theatrical share [expected] — 20 cr to 25 cr
India theatrical share [expected] — 95 cr to 100 cr
Total revenue generated — 165 cr to 175 cr
Return on investment [after deducting the cost] — 75 cr to 85 cr