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Tiger roars… and how! The economics of ‘E.T.T.’rockie | August 22, 2012, 12:19 PM | 3 comments | 0 views
Everyone — print media, TV journos, radio jockeys, websites, the enormous FB and Twitter fraternity, the netizens across the globe, also just about everyone within the film industry [which includes some A-list actors as well] — is monitoring the day-wise biz of EK THA TIGER. That’s the kind of frenzy this film has generated.
Enough has been said, spoken and written about the merits/demerits of the film. So let’s not get there. Instead, it’s time to do the hisaab-kitaab of this much-talked-about biggie…
Cost of production + Print & Advertising — 90 cr
The revenue this film has generated/will generate…
Satellite Rights — 44 cr to 45 cr
Music Rights + Home Video + Ringtones — 6 cr
Overseas theatrical share [expected] — 20 cr to 25 cr
India theatrical share [expected] — 95 cr to 100 cr
Total revenue generated — 165 cr to 175 cr
Return on investment [after deducting the cost] — 75 cr to 85 cr