The actor’s stakes have shot up considerably when it comes to
brand endorsements post his recent successes; but he is being
maha-choosy about lending his name Riding high on his two back-to-back superhits, actor Akshay Kumar
seems to be much in demand when it comes to brand endorsements as
well. With several endorsement deals under his belt, insiders reveal
that the Actor is currently being pursued by two more leading brands
and one of them is even offering the actor a hiked price to switch from
his current brand to their.
According to trade, Akshay’s stakes in the endorsement deals have shot up considerably since his Rs 100- crore
successes — Rowdy Rathore and Housefull 2 before that.

“Akshay has
always been in demand when it comes to brand endorsements, and
the hits have now only consolidated his position further in the ad
world. The fact that he is rather choosy has helped mainta hat exclusivity factor,” says trade analyst Komal Nahta.

A source from
the brand market reveals that Akshay is one of the safest bets in the
industry.
“More than anything, he is loyal to the brand. For instance, He
is endorsing this Car brand,
and he actually is seen travelling in only
that Car,”
points out the insider.
Despite the offers pouring in, a source close to the actor reveals that he is being extremely choosy when it comes to lending his name to them.
When asked about it,
Akshay agrees that, he is as choosy in endorsing
brands as he is in Selecting his films. “When you lend your face or
name to a brand, your fans do get influenced and I don’t want to send
out a wrong signal by endorsing something I don’t believe in myself.
There were times when I had done that at the start of my career for financial reasons, but thankfully today I am in a position when I can
turn down brands that I am not convinced of,” said Akshay.

The actor,
who is currently busy with the promotions of Joker and the post
production work of his film Oh My God starring Paresh Rawal is also
juggling his other film Khiladi 786 with that.
Talking about OMG, the actor adds, “The film is very special and close to my heart, and not just because I’m a producer. I do believe that the
film will connect with everyone across ages.”

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