[Latest addition :TAM mafia rules the roost in AP]

The Central Government made digitalization of TV transmission compulsory in Delhi, Mumbai and Chennai from July next year, and within next 2 years in the rest of the cities. Then the viewership will be recorded in the set-top box and calculated in the centalised system. This might end the dirty games of the TAM mafia and give genuine channels their due.

 

http://www.thehansindia.info/News/Article.asp?category=1&subCategory=2&ContentId=77118

 

 

Aamir Khan’s show Satyamev Jayate commenced  on 6th april,2012 and got positive  reviews everywhr.

8 of the the top 10 twitter trends , record Hits at Youtube [compared to any other Indian TV show],record number of followers on facebook page[more than 1.4 million ] ,

SMJ related topics were discussed on all news channels and impact was visible everywhr.

 

but the most imporant and sought-after thing was TRP[number maniacs ],

 

TRP for the first show was 4.27 [cumulative],

Following the declaration of 1st Episoide TRPs,I started a post based on an old Kamlesh Pandey article,clearly the TAM rating wasnt in sync with  popularity of the show.

http://www.naachgaana.com/2012/05/11/kamlesh-pandey-on-trp/

Look at Doga’s comment

[rest are fans like me[of Aamir or any other star],they were expected to poke thr nose in  but look at Doga ,the so called  neutral,

and as usual danish jumped in with his manghadat/imaginary theories]

 

Here is some addition to that post:[recent controversy that trended yesterday on twitter ]

 

NDTV sues Nielsen for USD 1.3 Billion in US over TAM ratings

Highlights:

1.The complaint has been made against various companies including WPP, Nielsen Company, VNU, ACNielsen Marketing Research India, Kantar Media Research, JWT India, IMRB International and TAM Media Research amongst others.

2.In the statement, NDTV’s complaint also cited that in addition to various events occurring between 2004 and January 2012, on January 4, 2012, NDTV wrote to David Calhoun, the worldwide CEO of Nielsen, repeating complaints about NDTV’s losses resulting from ongoing rampant corruption in television viewership data published by TAM, a joint venture monopoly created by Nielsen and Kantar in 1998.

 

3.NDTV demanded two primary remedial measures — the discontinuation of publication of data until there was an increase of sample size from 8,000 to 30,000 and immediately increased security measures. The complaint said, “To date, however, no such remedial measures have been taken. Corrupt data continues to be published, with the knowledge and/or conscious disregard of the fact that the benefits of such continuing publication inure to the benefit of politicians.”

4.“That data has been, and continues to be, corrupted by lack of security and lack of adequate sample size. Yet Nielsen and Kantar, through TAM, continued and still continue, to publish such corrupted data, despite direct and specific knowledge and admission by each of them of the corruption of such data, and direct and specific knowledge of the losses caused, and that continue to be caused, to NDTV by the publication of such corrupted data,” said the statement.

 

 

NDTV papers filed in the court state:
“On April 3, 2012, a meeting was held between the representatives of NDTV, namely, Rahul Sood, Sidharth Barhate and Anand Mohan Jha, and two field staff employees of TAM (one provided his first name, while the other did not disclose his name) at Ramada Plaza Hotel, Juhu, Mumbai. The TAM employees revealed that they were employed in Mumbai to look after, and collect data from, TAM meters.”

“They stated they were willing to manipulate TAM ratings in Mumbai. They showed their identity cards and represented themselves as TAM employees. They also showed TAM manuals to the representatives of NDTV and explained how the meters operate, and the number of meters/ areas that they looked after. They were also aware of NDTV’s ratings. They had been in touch with NDTV representative as mentioned above, therefore, during the meeting they insisted upon NDTV’s permission to activate the system at the earliest so that NDTV could see prompt results of high TRPs as promised by these persons. They claimed to have effected manipulations in the past for other channels and were willing provide the same “services” for “any” channel that was ready to pay the demanded consideration (bribe). They were confident that they could triple channel ratings of NDTV in Mumbai over a period of two to three weeks in the required target group. They stated they had direct access to homes and visited those homes periodically (at least 3 to 4 times a week) and were in a position to easily influence what the households watched/ viewed. They said by paying a bribe of $250 to $500 per household per month, the TAM households could be made to watch only those channels which they insisted upon…”

“On April 11 and 12, 2012 a video was shown to Bob (Robert Messemer, Chief Security Officer, The Nielsen Company, Schaumburg, IL) by NDTV officials, which categorically conveyed to and persuaded Bob that NDTV’s repeated claims since 2004 were true and that the TAM system was corrupt and required immediate attention. He admitted to having a wholly new appreciation for NDTV’s concerns, and was convinced that he had not witnessed corruption of this level previously anywhere. He admitted to being amazed by the degree of networking and feedback loops such consultants appeared to have within the TAM system. He also acknowledged the need for changes in TAM system and personnel from the very top. Bob subsequently asked for a copy of the video. In lieu of the video recording, NDTV sent a redacted transcript to Bob…”

 

 

 

Moving from fake corrupt and ureliable TAM data to real and easily available data:

Satyamev Jayate Facebook following: 1.435 million[highest ever for an Indian show]

Satyamev Jayate twitter trends: Most popular for any Indian show.Each topic was among top trends every Sunday.

Satyamev Jayate Youtube views:Highest ever for a show by a huge margin[Lots of videos,check yourself]

Most discussed Show ever on News Channels and for impacts better Google it.

 

 

Now after TAM ratings are quashed ,,

Is there any other way  apart from:

TAM[annulled],

twitter trends[top],

facebook followers[highest],

Youtube views[highest],

impact[others dont even compete]

to decide popularity and num. of views for a show?

 

Lets ignore imdb rating[9.7] for the  moment.

 

Chalo Yahan bhi Aamir fans ko hi initiative lena para Wrong Practices  ko saamne laane ke liye.

Varna BoxOffice ki hi maala japte rehte hain sab[ not even impact]

 

  [I expect few Salman fans to attack this post due to my research based post on Salman's crime record  a few days back,

opinion of rest is welcome]