Shah Rukh Khan’s love for Kolkata surely goes beyond his IPL cricket team. The actor inaugurated the first private film city in Bengal – the Prayag Film City in Chandrakona in Midnapore district, 165 km from main city Kolkata on Saturday.
Khan launched the first phase of the project, an integrated film city complex and one-stopentertainment destination across 2,700 acres. Designed by eminent Bollywood art director Nitish Roy, the complex will be built by the Prayag Group over two phases for a budget of approximately Rs 1000 crore. Shah Rukh, who also endorses West Bengal tourism, will be the official brand ambassador for the complex. Reminding us of his entry in Karan Johar’s Kabhi Khushi Kabhi Gham, Shah Rukh arrived in Chandrakona by a private helicopter at 12.15 pm where over 10,000 fans awaited the star. After inaugurating the Film City, Shahrukh told the Kolkata media, “I have developed a close association with Bengal for the last few years. It all started with Knight Riders and it had cemented further. I think this kind of Film City will help boost the entertainment industry in Bengal. In the open outdoor section of the Film City, Shahrukh performed on Chhammak Chhalolater.