Tuesday 3rd April 2012 14.00 IST
Boxofficeindia.Com Trade Network
The Rowdy Rathore theatrical promo which will hit screens this week is likely to be a rage. It is probably the best theatrical promo since Dabangg in 2010 as far as holding widest appeal for moviegoers across India especially for the initial crowd.
Rowdy Rathore has the look of a true Hindi action film while the introduction of Akshay Kumar in just the promo as well as the dialogues will get a rousing reception when it is shown across cinemas this Friday. With the box office game being about the opening, there is nothing bigger than a good theatrical promo of mass action film with a superstar. The potential opening with a mass action film is much higher than that of any other genre.
The theatrical promo of Rowdy Rathore assures it a bumper opening when it releases on 1st June and if it has one superhit song then it may even challenge the big holiday opening weekends despite being a non holiday period release.