“A film’s success goes beyond its opening” : Dinesh Vijan, co-owner of Illuminati Films (Agent Vinod)

How important is the opening for a film?

The opening of a film is what breathing is to a person. A lot depends on how you market the film. Promotion will ensure an opening for the weekend. The director and his vision will determine how the audience views the film and how successful it is from Monday onwards. We are very confident about the product we have made and have full faith in Sriram Raghavan.

Full Interview : BOI