Best Of Times Ahead For Bollywood

A film industry can give its best, both in the creastive as well as business areas only in times when the audiences from all sections of society are patronizing movies, at the cinema hall. however its been seen that after a golden period of creative activity some amount of commercialization takes place and affects quality, but as long as the audience is well represented by all classes (yes the class-mass theory is all bullshit, the disappearnece of any section from audiences affects the quality, and if the poor, so called masses disappear it causes greatest damage at the theme level) the quality cant go below a certain standard. like 50s was the golden period of bollywood but 60s saw rapid commercialization still till late 70s the quality of bollywood movies was very high as all three sections of society continued to patrobnize cinema. it was with the invasion of home video in the 80s that 1st saw the upper class viewer enjoying movies in their home and then the middle class followed suit over next 7-8 years and the ‘worst’ decade in bollywood history stared us in our faces.

 

actually what happens is that the lower class, the poor and the backward patronize movies that have some amount of ‘social justice’ theme and that ensures the at the  core of the films are the biggest issues of the world, namely poverty and class conflict. on the other hand the uber-rich, ensure that the films have high aesthetic qualities. they may not be much bothered about social justice but their exposure to best of art, literature and socio political awareness is reflected in the type of movies they choose. the patronization of the middle class ensures that a certain moral strength, a value system (not in the technical sense but a broadbased one) is projected by these movies. i will give you some examples, not the exact accurate thesis but a random illustration.

1. mughal e azam – the theme of democarcy vs monarchy, so subtly ingrained in what was ostensibly a love story, was the contribution of the upper class audiences. so also the 1st class aesthetics.

rebellion aginst the powers that be, the uprising of the masses was the contribution of the fact that lower classes also patronized movies in those times.

baadshah akbar’s moral dilemma over keeping a promise made to a daai (nurse) and other such scnes were a reflection of middle class moral fabric.

2. mother india – the theme of a poeverty stricken poor village woman was becoz of the lower classes.

nargis shooting her own son as he tries to kidnap a ‘daughter of the village’ was the moral strentgh of the middle class.

again the beautiful aesthetics, the patronization of the classical raga based music and folk song, the vision of a modern progressive india conducive to survival of the smallest farmer (the opening scene had a dam inauguration) was the ‘political elite’s vision.

3. sholay – the glossy high end technical virtues, the western sensibilities were aimed at the upper classes.

the theme of dacoits menace finally being controlled by lawmakers in alliance with commoners (60s to 80s villages were terrorized by ‘daakus’) was off course an aspiration of the poor.

widow remarriage, freindship and other moral themes were more or less middle class values re-asserted.

i repeat these are very random observations.

now look at the 3 biggest films of the last 2 decades,

1. hum aapke hain kaun – though the story is of a rich industrial family, the aesthetics are very gaudy (green sarre with backless blouse et al). also there is no theme of social justice, gender issues or any serious theme. the reason being by that time the poor were slowly being edged out of the theaters and middle class was taking over. however the process was not complete and that ensured that at least the ‘cultural’ agenda of the ‘hoi-polloi’ found some resonance in the film.

2. dilwaale dulhaniya le jaayenge – same lack of social causes and aesthetics as hahk, just slightly higher ‘brand positioning’ resulting in even more narrow focussed cultural ideas.

3. 3 idiots – extremely urban middle class oriented where a guy not being able to pursue wildlife photography is seen as the biggets tragedy (u are supposed to  cry and ppl DID cry wen madhavan’s father gifts him a camera). kareenas pink saree and zoobi doobi song displays the lack of aesthetics.

similarly in the 80s when both the upper and the middle class had deserted cinemas both moral and aesthtic values just disappered from movies (sunny deol would smooch and slap the heroine in every film to ‘tame’ her) though the rich vs poor issue was there, its handling was sans any imagination and creativity.

 

but off late all the three classes seem to have begun to patronise movies again. there are very high end cinemas with ticket rates upto 1000 rs while some single screen cinemas in the interiors have tickets priced at 20 rs (yes till date). this cud result in a very ‘fragmented mandate’ for the filmamker resulting in 3 idiots/rockstar/delhi belly VS Dabangg/bodyguard/singham/agnipath kind of filmmaking.  However to get the ‘volume’ of sales as well as the niche audineces filmamkers might just start making again the kind of films that cater to all three sections of the socity and that may just mean the return of golden age.

I WOULD SAY AMEN TO THAT!

2 Comments

Page 1 of 1

Post Comment

You must be logged in to post a comment.

pharmacys in usa that sell cialis betneval lotion making accutane lawsuit class action update viamedic coupon code viagra samples how too order cialis purchase doxycycline online mastercard zantac for infants with acid reflux generic viagras where to buy fludrex uses prescription online diflucan ambien dosages 20 mg otc flagyl grifulvin griseofulvin side viagra tablet information in hindi 100 nolvadex dosage in body building bevispas 135mg caffeine gazeta kosovarja numri i fundit cialis price vs viagra sildenafil schweiz kaufen metrogel for rosacea side effects cumpar viagra sumycin capsules empty fanegada definition of respect propecia hair loss treatment side effects ibuprofen 600mg online prednisona 5 mg healthy man radio commercial aldara cream side effects on skin betnovate cream buy online uk desyrel 50mg octreotide scan protocol epogen injection dose viagra xm radio advertised levitra 20mg coupons original cialis 20mg price olmesartan medoxomil 20 mg rogaine for women before and after daivonex calcipotriol zetia 10 mg zanaflex overdose death ketorolac toradol side effects luvox dosage for anxiety prednisone and cialis seroflo 250 side effects regenon retard 60mg drugs without prescription canada phenergren no perscription prices cialis dyazide 37.5 25 cap is atlantic drugs legit xlpharmacy medications for ocd cheap canadian hydrochlorothiazide imagenes d futbol con frases danazol treatment in hereditary angioedema flazol 500mg to grams can you buy viagra in bali sofilex antibiotics quinine sulfate 324 mg capsules revista kosovarja viagra without a prescription usa buy propecia online tavor ohne rezept tegretol xr 400 mg side effects discount brandedcialis online paracetamol mechanism of action analgesic carafate suspension medication for dogs buy generic cialis fast free shipment latisse price compare tadarise pro 20 dosage cheap pain pills online vidalta carbimazole treatment risperdal lawsuit attorneys cordarone prospectus canesoral reviews on garcinia can u get high off of indomethacin lamotrigine 200 mg side effects buy viagra india no prescription paypal norlevo effectiveness of the pill cheap cialis 20mg online p57 hoodia sildenafil prilocaine topical ointment rhine inc india complaints zovirax sale in canada how to buy cialis coupon code overnight shipping viagra furolin tableti prodaja spiriva side effects capsule dutasteride 25mg prinivil zestril 10mg buy proscar in the uk xlpharmacy scam alert where can i buy mebendazole over the counter aldara reviews for genital warts www canadian hesalth olanzapine 10 mg side effects lialda coupon 2012 claravis accutane drug 50mg x 40ct buylowdrugs canada post how to get asacol hd patient savings card zetia cholesterol medication ezetimibe motrin dosage by weight tamsulosin 0.4mg capsules genuine cialis no prescription provigil depression side effects avodart side effects avodart seroquel xr side effects children frumil fortegames pharmacy online usa have clomiphene tretinoin 0.05 before and after photos software programs for children rx pharmacy online cialis em portugal prescription motrin dosage for children obetrol medication interaction lexapro coupons 2012 cialis professional 20 mg retail price for crestor promethazine hydrochloride 25 mg codeine syrup online uk combivent no prescription needed confidex ingredients in nyquil lergigan forte lighting professional cialis vs cialis xenical side effects palpitations rhinathiol promethazine medication valium vs xanax dosage compazine no prescriptionbuy vardenafil dosage amount pomegranate juice buying medicaltion online eulexin medication list indocin for gout side effects no prescription phentermine 37 5 dapoxetine and sildenafil apertium wiki answers tadafil made in china aggrenox 25 200mg doxitab tablets with windows paroxetine medication guide buy doxycycline hyclate online safe source to buy cialis buy sinemet canada viagra bestellen per nachnahme can i buy cytotec over the counter doxepin hcl medication treatment buy cheap pfizer xalacom antivert medication luvox dosage for obsessive compulsive disorder bull 100 sildenafil citrate for men discount genuine viagara dysfonction erectile viagra nolvadex pct effects obetrol drug addiction accutane at a discounted rate sinequanone roberta tretinoin cream 0 05 buy online cefabiot 500mg bactrim antibiotic side effects with alcohol cheap viagra from canada diroton bgsu viagra brand no script topamax dosage for weight loss yahoo answers indian aunty walgreens pharmacy online synthroid online england oxazepam dosage unisom sleep tabs vs sleep gels buy antibiotics online uk zestoretic side effects lisinopril recall cialis supplier canada doxycycline 100mg tablets in canada remeron medication depression order brand name synthroid generic triamterene hctz tiotropium bromide inhalation powder cost seroquel for sleep aid baristanet montclair nj/tom obeirne erythromycin dosage for tonsillitis metazole tablets with keyboards faridexon dexamethasone best price for cialis 5 mg online buy mifepristone viagra canada pharmacy legit advantage car rental discount code erectalis 20mg melatonin diflucan paypal what is parafortan tabs cialis rezeptfrei kaufen levothyroxine synthroid medication for type 2 diabetes online atsiliepimai apie zoloft cefaclor drug action waht is levitra plus viagra online china to china cyclidox tablets computers viagra noprescription dormidina information systems acticin cream acyclovir sale silvo pharmacy non prescription synthroid viagra online and pay with paypal rumafen medicine cabinets generic viagra forum where can i get alli in canada 100mg viagra price do crabs fart best prices propecia buy tetracycline 500 mg for dogs vistaril and pregnancy contractions cvs viagra price lergigan 25mg trazodone usa rx pharmacy viagra generic hydrodiuril generic name paxil withdrawal symptoms side effects diclofenaco de sodio medicamento pirifur kosovarja numri i ri can u buy viagra online omeprazole medication generic metformin 500mg side effects en espanol buy inderal online no prescription levlen ed online cost of flagyl without insurance viagra super force 100mg 100mg lamisil oral medication aristocort cream viagra wholesale price ditropan side effects doctor levaquin antibiotic side effects vs cipro zyprexa relprevv (olanzapine pamoate atarax 25 mg xenial india kamagra in deutschland hytrin terazosin discover card login page account login lipitor generic australia levitra dosages acyclovir side effects symptoms canadian pharmacies maxalt amantadine 100mg brand name keflex 500mg mail order lexapro generic indian pharmacy praziquantel for fish tanks forced to cum many times rabeprazole online usa buy ammocillin online paypal euroclinix opinie kia analgin wikipedia encyclopedia sildenafil citrate cheapest prices ventolin inhaler coupons is clavamox for humans domperidone dosage and breastfeeding prevacid vs prilosec dianabol stacked with winstrol generico do viagra da sandoz coumadin blood thinner readings will insurance pay for daily cialis zineryt cenarios blopress 8mg levitra coupon 3 free pills antibodies without a precription lasix medication diuretics cheap prescription medicine from india mestinon medication for myasthenia gravis celexa for anxiety and depression wellbutrin withdrawal symptoms patient reviews boots pharmacy uk vidalta 10 mg valium eprex dose in dialysis patients doqit celebrex dosage dose side effects doxylong term treatment acquistare viagra 25 mg cialis information 10mg fucidin cream uses dosage quinine sulfate leg cramps oracea patient savings card sialis tablets for sale doxepin reviews canadian pharmacy reviews 2012 prilosec side effects omeprazole 40 mg viagra for men price in india heathnet viagra beconase aqueous nasal spray tadacip cipla india amikacin injection for infants diazepam for dogs finasteride 5 mg prices lipitor recall 2010 arthrotec 50/0.2 levamisole hydrochloride for sheep uroxatral 10 mg patients definition navidoxine drug clorfenamina compuesta amphetamine salts er 10mg name brand viagra online usa does paypal offer viagra online viagra soft combivent buy viamedic com vfw store order actos 15 mg minocin no script sumycin 500mg tylenol seroquel no prescription morphine side effects elderly robaxin no prescriptio order doxycycline online amoxicillin for cats for sale cheap cialis generic online ephedraxin ingredients in cigarettes cialis viagra buy my 60 mg cialis canadian pharmacy zyrtec side effects in children buy eltroxin online no prescription uk cialis for daily use cost 338 avelox antibiotic treatment drugs northwest pharmacy canada review non prescription prednisone canada indinavir crixivan 400mg buy pills from canada viagra for sale in ireland vardenafil hcl 20mg side effects subutex side effects during pregnancy cialis non prescription viagra overnight delivery us furosemide without prescription in uk para que sirve la sertralina super calcium carbonate ca 8000 aspirin for dogs dosage chart pentrexyl 500 mg dosis insurance company ratings am best lortab hydrocodone 5 500 esquina carlos gardel argentina dapoxetine price dermasone 0.05 cream cyclo progynova 2mg side effects buy keftab without a prescription praziquantel dosage for fish minocin without prescription buy strong viagra uk 64 viagra pharmacy prices entocort lymphocytic colitisepamin healthy man viagra is it a scam nizoral ad shampoo reviews cephalexin 500 mg capsule dosage flucomed 150mg to gramsfluzol paroxetine medications no prescription meds meds in india asthma symptoms in infants fosamax osteonecrosis blood test donormyl ingredients in tylenol diclofenaco de sodio medicamento tafil edukacijski fakultet travnik lialda medication mesalamine nosipren lowest price mupirocin cream 2 uses eriacta 100 mg tablets in holland buy finasteride no perscription piroxicam medication abbott laboratories synthroid coupons colospan tablets advair coupons $50.00 off 2014 supreme suppliers mumbai india lamotrigine medication for pain doxycycline hyclate 100 mg buy online mincorp mining dexilant vs nexium walgreens coupons walgreens weekly ad donde comprar viagra en chile metallica through the never movie is diflucan over the counter what to use instead of alli diet drug digoxina in english what is a thespian asthma action plan for children vilches ateneo cialis no prescription canada avodart coupons betnovate cream side effects nexium 40 mg esomeprazole where can i buy nitroglycerin ointment generic canadian cialis generic viagra uk purple drug store mexico bevispas tablets on sale what is the average price for viagra canada drugs online fasigyn 500mg symptoms of digoxin toxicity levels amsa fast 120mg get cialis without aprescription kosovarja 2014 mail order drugs from canada microcidal meaning of flowers medameds rapidshare lisinopril hctz 10 12.5mg cant ejaculate garlic chicken recipe chinese cialis side effects tadalafil enalapril medication dosage comune santa luce generic viagra buy online frumil lse zyprexa medication guide requip medication side effects promethazine hcl syrup paxil generic side effects flomaxtra australia weather viagra kaufen in hamburg buy generic cialis online cheap vgr 100 pfizer side effects buy generic viagra from india premarin online no prescription ciprodex otic suspension 7.5ml price advair 500 sildenafil citrate 100mg tab dont work best buy viagra dilantin levels range nosipren prednisone 20mg treatment desyrel medication tv ads viagria gnc substitute for viagra zofran medication dosage tadalafil buy online lortab 7.5mg buy metronizadole online paypal pills that make an erection cheap albuterol inhaler neurontin medication side effects hoodia tea pills which online pharmacies use cipla seroquel and weight gain and metformin t plavix sildenafil or viagara lamisil cream treatment sibutramine for sale online usa sinequanone meaning uroxatral 10 mg manufacturing coupons online ranitidine side effects fluconazole 150 for sale online aciphex medication side effects mexican pharmacies in tojuana viagra australia online aristocort cream 0.02 buy bupropion where to get cheap prescriptions femara generic adderall weight loss before and after cholesterol lowering diet us pharmacy prices for cialis viagra gel uk online canadian express drugs buy lexapro online cheap buy plavix in usa zantac 150 dosage directions problems buying alli canadian no scrip pharmacys rs singapore online pharmacy for cialis betneval pommade hemorroides pariet sodium rabeprazole side effects citalopram 10mg side effects bonadoxina pfizer dosis pastillas para quemar chlamydia pills brandlevitra on line i want to buy doxycycline 100mg cuvarlix review journal taking a percocet while on celexa sertraline side effects periactin canada epanutin drug losartan side effects losartan potassium order betnovate buy hydromorphone online misoprostol from canada nuvigil vs adderall buy viagra online in india effexor canada subutex withdrawal in newborns metformina 850 dosis recomendada de magnesio ativan dosage for insomnia rocaltrol 0 5 mcg to mg viagra jelly next day delivery clozapine side effects agranulocytosis procalisx scam alert canadian pharm support group order viagra online minocycline hcl 100 mg capsule atridox cost forum ordering clomid online uk zopiclone drugs premarin 0 625 mg buy periactin weight gain buy albuterol online india difference sotalol and sotalol af phentermine reviews weight loss levitra manufacture in canada dutasteride canada average price of cialis real brand name viagra cheap viagra or levitra accutane long term side effects brain