BOI Magic : Golden era of bollywood(70’s and 80’s) looks so dull in front of 2000 decade.


But now they are one who dictate new rules of giving verdicts and defies logic… ;)

BOI started this trend of theatrical collection verdicts. Earlier FilmInformation model was based on Return on investment. Returns were purely considered from theatrical collections and investment was considered as distributor investment for each territory. Drawback of this model is that even big grosser can be classified as flop if not pouring profits. For example Shaan (1980) was top grossing movie of 1980 but was termed as Average. So this model was more on negative side, can make even big grossing movie flop one. Movie has to earn profits, else flop. Bigger the profits margin, higher the classification.

This model can still be applied very effectively for domestic business. Distributors are still same against which we can easily use theatrical collections. But it was hurting someone. BOI theory was that big grosser should not be termed as flop even in case of loss or lesser profits. Drawback of this model is that even loss makers/breakeven can be classified as Blockbuster. Recent examples are RA.One, DON-2, Delhi Belly etc.. These movies were either breakeven or very minimal profit maker, but due to big gross all these termed as Hit or above.  So this model is more on positive side, Profit makers are always hit and even if there is no profit big gross can make it Hit.

Effect of using theatrical collections model can be easily visible if we take data of last 6 years (2006-2011) and 6 years of golden period of Bollywood (1976-1981). This data is from BOI. They used strict verdicts for old movies and lenient verdicts for movies post 2000.

Golden period (1976-1981) *BOI Verdicts are even more strict than FI So called bad years of bollywood (2006-2011) *BOI Lenient verdicts
Year Total Hits Year Total Hits
1976 8 2006 11
1977 7 2007 10
1978 5 2008 7
1979 6 2009 5
1980 5 2010 7
1981 9 2011 12
Total 39 Total 52


So we can see how BOI successfully able to elevate the fate of box-office even for so called bad years of bollywood and the golden period of bollywood looking so dull in front of last 6 years. Great Job BOI … ;)


Now if we take actual filmInformation verdicts and compare these two eras:

FI Clean Hits of 1976-1981 (Golden Era) FI Clean Hits of 2006-2011(So called bad years)
Year Total Hits Year Total Hits
1976 10 2006 6
1977 10 2007 6
1978 7 2008 6
1979 6 2009 2
1980 5 2010 3
1981 11 2011 5
Total 49 Total 28


Now this looks like presenting true picture of bollywood and justify why the Golden Era of bollywood was said to be 70’s and why 2000 decade is said to be struggling for Hits.


  1. rajeev singh
    rajeev singh
    March 1, 2012 at 9:20 AM

    @yakuza FI is also totally wrong, year 2009 have only 2 hits when we are having 4 superhits with one ATBB in them on our finger tips……3Idiots,wanted,love aaj kal, and APKGK………other than that new york was reported as hit by BOI… it’s 5 hits reported by BOI which is 100% correct, atleast for year 2009 and FI 200% wrong for year 2009…….

    i dont have time to check other years………

  2. rajeev singh
    rajeev singh
    March 1, 2012 at 9:45 AM

    @yakuza BOI clearly mentions
    “As of now the majority of data from 1995 onwards is complete but before that there will be changes as older information is researched. The problem with older data is that it is very vague and different distributors o the time will have different estimates due to huge amount of cash deals done at the time.”

    i don’t think they are claiming there data 100% correct before 1995 , by themselves, then whats the point to prove them wrong…..

  3. javeed
    March 1, 2012 at 10:27 AM

    Yakuza,Since you,yourself used to run a trade site and i think you should be knowing the people who run BOI.So why don’t you visit their office at least once and settle all issues.May be whatever you say repeately here is right or may be BOI is right.So,instead of posting this same stuff almost daily on this site has become a joke and is childish act on your part.So please give a thought on my suggestion.

  4. rajeev singh
    rajeev singh
    March 1, 2012 at 10:33 AM

    @yakuza what we speak always depends on the type of person we are talking with….i thought you must have seen this before writing…….and i am not the person who claims salman or srk bigger than amitabh, so you can expect me to read everything before beliving ………and thus BOI clearly mentions, there method and data which i belive……and also whatever you write you can convince the person who claims salman is bigger or equal to amitabh, anyways……so a bog LOLzzz for you too….

  5. rajeev singh
    rajeev singh
    March 1, 2012 at 10:52 AM

    2yakuza i am in office so i can’t blog much now….

  6. javeed
    March 1, 2012 at 11:00 AM

    Yakuza,i am talking about your motives behind your posts/comments.I would have definitly provided you links but i am out of my station and hence commenting from mobile.Majority of times you keep on crying that BOI has reduced Amitabh’s hits.Now my point here is that if you feel so then meet those people and settle the issue.So simple.

  7. rockie_c83
    March 1, 2012 at 12:36 PM

    Yakuza: Mast timepass kar rahe ho.

    I know you are trying to say smthg but all we can read is “BOI blah blah blah … bigb balh blah blah …. “

  8. Rowdy haque
    Rowdy haque
    March 1, 2012 at 1:40 PM

    Akshay Kumar and Abhay deol in SEETA AUR GEETA remake……

  9. Dhamaka
    March 1, 2012 at 2:17 PM

    @ Rowdy haque
    In main say seeta ka role kaun ker raha hai aur geeta ka kaun ?

  10. Rowdy haque
    Rowdy haque
    March 1, 2012 at 2:36 PM

    may be katrina (double role)

  11. RJ
    March 1, 2012 at 3:00 PM

    hahaha….dhamkedaar comment! :D

  12. Dhamaka
    March 1, 2012 at 3:09 PM

    Rj rowdy abhi bhi nahin samjha :D

  13. Rowdy haque
    Rowdy haque
    March 1, 2012 at 5:19 PM

    @ Dhamaka

    ab tmhe samajh nhi aaya to main kya kr skta hu

  14. Shaan
    March 2, 2012 at 4:46 AM

    superb article Yakuza,keep it up,BOI is fake site.if film Shaan would come in 2012 definitely All time Blockbuster film but I don’t know why BOI site is very strict with 70s and 80s.anyhow hope u will bring more interesting articles,we always welcome ur article,u know Yakuza,always I ve seen more comments on ur article,it becz of ur good information.

  15. harish
    March 2, 2012 at 6:43 AM

    Yakuza is showing his stupidity nothing else. I have sceen his article on NG what stupid post it is. He is applying Trade Guide Verdicts for Amitabh Bachchan okay, but same Trade Guide Verdicts not applied for Salman Khan and Shah Rukh Khan because He knows Trade Guide Verdicts are higher than BOI most of the time examples OSO, NE, Biwi No.1, YB, Kal Ho Naa Ho, CC, MPKY, etc.

    And one more thing once upon a time he was saying FI BB and SDH Verdicts are different. When asked He didn’t provided any substantial link for that. Exposed in that completely now new nonsense he has started.

    Accept truth except Sholay Amitabh has no ATBB whatever useless links Yakuza provides.

  16. harish
    March 2, 2012 at 6:49 AM

    Yakuza where are all the Scans of FI from 1976 till 1981? When we don’t believe how you can you expect the calculation of FI Hits you have given is true and genuine.

    First Provide FI Scans for all these years then talk rubbish. You were fully exposed the propaganda you started that FI BB and SDH are different, etc.

    First prove yourself that you are genuine then talk.

  17. Rosh
    March 2, 2012 at 7:25 AM

    Yakuza, do you agree 3 Idiots was an ATBB?

  18. Shaan
    March 2, 2012 at 6:00 PM

    @harish,keep ur ideas in ur pocket,we know who is stupid and who is not?
    Amitabh has more Alltime blockbusters compare to all superstars.Amitabh is only comparable with Dalip Kumar in bollywood.

  19. harish
    March 2, 2012 at 11:00 PM


    Shut Up. I haven’t given any idea, so keep your nonsense in your pocket. Where are the scans of FI from 1976 till 1981 to prove Yakuza Calculation is right.

    And when He is using Trade Guide Verdicts for Amitabh Movies use same Verdicts for Salman and SRK movies. He will not use it because many Hits by Trade Guide of Salman and SRK are not Hits by BOI.

    First go check properly Trade Guide Verdicts for Salman and SRK Movies then talk. Half Half incomplete Data He is providing without links. Most unreliable person he is. He knows if he will use Trade Guide Verdicts for SRK and Salman Movies both will have 23+ Hits.

    You want to follow him go follow him, but don’t cross my line. Stay in your limits and don’t take my name unnecessarily. Whoever you want to compare go compare everyone knows Amitabh have only one ATBB Sholay it is frustration of Amitabh Fans that is why they open these unnecessary threads.

    No one denies Amitabh Stardom but facts can’t be changed as well. This is highest order of stupidity of his fans to cover him by calling his BB Movies as ATBB. Accept facts move on their are other things to do instead of debating Amitabh, Salman or SRK Hits.

  20. harish
    March 3, 2012 at 11:43 AM

    No Yakuza I am not a girl.

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