BOI Magic : Golden era of bollywood(70′s and 80′s) looks so dull in front of 2000 decade.

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When BOI started way back in 2003, actual motto was “WE ARE NOT HERE TO HIT OR FLOP FILMS AS THE INDUSTRY TRADE PUNDITS WHO BELIEVE THEY MAKE OR BREAK FILMS OR STARS. IT IS FOR THE PUBLIC TO DECIDE WHAT IS A HIT OR FLOP NOT TRADE PUNDITS.”

But now they are one who dictate new rules of giving verdicts and defies logic… ;)

BOI started this trend of theatrical collection verdicts. Earlier FilmInformation model was based on Return on investment. Returns were purely considered from theatrical collections and investment was considered as distributor investment for each territory. Drawback of this model is that even big grosser can be classified as flop if not pouring profits. For example Shaan (1980) was top grossing movie of 1980 but was termed as Average. So this model was more on negative side, can make even big grossing movie flop one. Movie has to earn profits, else flop. Bigger the profits margin, higher the classification.

This model can still be applied very effectively for domestic business. Distributors are still same against which we can easily use theatrical collections. But it was hurting someone. BOI theory was that big grosser should not be termed as flop even in case of loss or lesser profits. Drawback of this model is that even loss makers/breakeven can be classified as Blockbuster. Recent examples are RA.One, DON-2, Delhi Belly etc.. These movies were either breakeven or very minimal profit maker, but due to big gross all these termed as Hit or above.  So this model is more on positive side, Profit makers are always hit and even if there is no profit big gross can make it Hit.

Effect of using theatrical collections model can be easily visible if we take data of last 6 years (2006-2011) and 6 years of golden period of Bollywood (1976-1981). This data is from BOI. They used strict verdicts for old movies and lenient verdicts for movies post 2000.

Golden period (1976-1981) *BOI Verdicts are even more strict than FI So called bad years of bollywood (2006-2011) *BOI Lenient verdicts
Year Total Hits Year Total Hits
1976 8 2006 11
1977 7 2007 10
1978 5 2008 7
1979 6 2009 5
1980 5 2010 7
1981 9 2011 12
Total 39 Total 52

 

So we can see how BOI successfully able to elevate the fate of box-office even for so called bad years of bollywood and the golden period of bollywood looking so dull in front of last 6 years. Great Job BOI … ;)

 

Now if we take actual filmInformation verdicts and compare these two eras:

FI Clean Hits of 1976-1981 (Golden Era) FI Clean Hits of 2006-2011(So called bad years)
Year Total Hits Year Total Hits
1976 10 2006 6
1977 10 2007 6
1978 7 2008 6
1979 6 2009 2
1980 5 2010 3
1981 11 2011 5
Total 49 Total 28

 

Now this looks like presenting true picture of bollywood and justify why the Golden Era of bollywood was said to be 70’s and why 2000 decade is said to be struggling for Hits.