Why can’t BOI rate TMK a Hit?

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If they can rate Ra One a Hit despite it do poorly and no other site rate it a hit, then why can’t they rate TMK? I mean 60 plus crores for 2010 was a lot as Houseful was rated a hit when it passed 60 crores, and TMK did more than 10 crore profit, I mean TMK falls under similar cateogry as Ra One.