the film that had a 27 cr 2nd week after a 70 cr 1st week (65% drop) is ending up with a 6 cr 3rd week. and ppl said don is being appreciated. ready 3rd week was 18 cr, 3 times of don, without any holiday, with 50 cr budget and in the month of scorching june heat.
obviously the so called ‘trending’ in second week was partially those who were ‘bound to watch’ (fans) who did not watch it within the 1st week as it was notan extended weekend. and partially it was the christmas holiday factor. aided by the fact that it had an open week two.
and imagine who does don in. players, a disaster in itself of gigantic proportions.
yaani abhishek khud to dooba hi, srk ko bhi le dooba.