Q. In the 70′s and 80′s almost all directors made big budget commercial Hindi masala films with universal appeal and today a lot make big budget dark and off beat films like Rockstar, Kites, Guzaarish etc. Is it because today there are no directors left who make Hindi commercial cinema or because masala cinema is not as strong at the box office today
A. There are directors like Anees Bazmee, Farah Khan, Sajid Khan and Rohit Shetty who make full out big budget commercial masala films and its nothing to do with box office as these directors all have excellent box office track records. The scarcity of directors who believe in commercial masala cinema today is probably why the break-even ratio is down to 15% from 50% in the early 80′s as its commercial masala films that have universal appeal and bigger box office returns.
Q. Which film has the biggest brand value Dhoom, Golmaal, Munnabhai or Dabangg?
A. On an all India level its Dhoom followed by Dabangg while big cities it will be Munnabhai.
Q. How much money will Eros/SRK and distributors make or lose with Ra.One ?
A. SRK/Eros will in the plus by around 20 crore or more. Most distributors are safe CP and CI ones likely to be in the red
Q. Ranbir Kapoor is seen as the next superstar but the business of his films his big films is just half of the Khan’s so don’t you think t is a huge gap which may not become any less?
A. It can get less but only when Ranbir Kapoor works in more commercial films with universal appeal. At the moment most of his films are urban aimed at multiplexes and these films have much lower business potential.