New Delhi: The initial responses to ‘RA.One’ have divided the audience fraternity into two distinct groups. Not only the audiences but film reviewers are also separated into two factions.
The first group is of the opinion that ‘RA.One’ has brought the level of Indian films at par with Holywood films in just one stroke while the other group is complaining about the flawed script.
The rating points given to the film also ranges from 1.5 to 4.5 which describe the effect of ‘RA.One’ on the viewers’ minds.
Kareena, Shah Rukh and Arjun Rampal added the perfect star power to the ‘RA.One’ premiere.
Almost everyone has prises for special effects visible for the first time on Indian screens but the traditional movie goers have felt the need of an original script which appears to be the amalgamation of several foreign films.
Further, the opening collection book of ‘RA.One’ does not boast of grand income but it’s a long weekend and thus the overall collection can amount to an impressive sum. ‘RA.One’ banked upon mammoth promotional drive in order to pull the audiences to the theatres and therefore mixed reviews actually have brought down the ‘RA.One’ fever a bit.
Such marketing gimmicks are not a new thing for Shah Rukh Khan who has done ferocious promotions of ‘Om Shaanti Om’ and ‘Main Hoon Na’ in the past. He has simply refused to trust the word of mouth publicity since some years.
Shah Rukh invariably talks about his loneliness in interviews and also cares to explain why he needs to raise the standard bar all the time. His inner urge to claim the supreme spot of the Hindi film industry comes out via words in different chat and reality shows. This anxiety was visible even when Shah Rukh appeared on ‘Kaun Banega Crorepati’ with Amitabh Bachchan. It seemed that Shah Rukh wants to make his presence felt more than Amitabh Bachchan.
With his trademark sarcasm filled wit, Khan works tirelessly to achieve a position where he can safely call Rajinikanth as the number one star. Khan clearly knows the fact that the podium battle is among three Khans and one Roshan and Rajinikanth does not fit into this Bollywood line up.
Shah Rukh has reached an age where any sort of competition should ideally stop but Salman Khan and Aamir Khan with their respective fan following have claimed the top spot in last three-four years, leaving Shah Rukh Khan with a strong desire to reclaim the position.
Probably this is the reason behind making ‘RA.One’ a spectacular film rather than a good story. The focus on technical fineness has made ‘RA.One’ an experience worth watching but the hype around the film has begun to fizz away.
It would have been better if Shah Rukh Khan had not promoted the film so heavily. In that case movie enthusiasts could have taken the film a little lightly with only entertainment in mind. The fan base of Shah Rukh Khan would also have felt satisfied with a magnificent show.
This strategy of over hyping the film also has the potential of harming Shah Rukh’s reputation in a longer run. Some more mediocre films and his entire prestige as an actor will be on stake.