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Mid Year Box Office Report 2011
Tango | June 30, 2011, 3:57 PM | 50 comments | 1,170 views


Mid Year Box Office Report 2011

The first half of the year turned out reasonable thanks to June when Ready and Double Dhamaal infused life into the industry as they both grossed well.

There were six major successes in the domestic market in the first six months of 2011.

1. Ready – Blockbuster

2. Yamla Pagla Deewana – Hit

3. Tanu Weds Manu – Hit

4. Haunted – Hit

5. No One Killed Jessica – Semi Hit

6. Double Dhamaal – Semi Hit/Above Average

Other films that succeeded at a smaller level at the box office were Faltu, Pyaar Ka Punchnama, Thank You, Ragini MMS and Bheja Fry 2.

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50 COMMENTS
  1. sanket porwal

    Tango bro, how TY is a success? It was loss maker of 3-4crs as considering 58cr budget. Please correct me if i am wrong.

  2. right

    NOKJ is clean Hit of 2011, BOI is wrong in calling it Semi-Hit.

  3. sanket porwal

    Right=- i agree. they call P{eepli a semi-hit and Band Baaja Baaraat an above average. i dun prefer them as well for verdcts. let Tango bhai put some light on it.

  4. Tashan

    good good

    btw just watched TY again

    the kind of entertainer it was it shud have been at the second spot in the biggest hits but anyways something is better than nothing

    i would call it a decent fst half

    cos most biggies are yet to release

    here are the films which cud hit biz

    Don
    Raone
    Desi boyz
    Bodyguard
    Delly belly/Bbhuddah
    MBKD
    RB vs ladies
    Rascals
    Agneepath remake
    znmd/singham slight chance
    Rockstar

    Indeed a very impressive lineup

  5. Tashan

    TY budget was 45-50 cr

    there was hardly any promotion for the film hence figure of 58 is just stupid cos there no sstar in the film exept akshay

    30 cr came from Sat rights+Home video+music rights

    15-20 cr further came from india and overseas share easily cos even indian share was 24 cr for TY and overseas shud be 5 cr minimum

    yeah few dist lost money then again even ready lost money three circuits

  6. O’Rama

    Sanket, BOI is harsh on small movies and lenient with big movies

  7. the one

    IMO

    Mega Hit Ready

    Hit YPD Haunted

    Semi Hit TWM NOKJ

    Averages Ragini Bheja Fry 2

    Losers Rest

  8. Doga

    Karan, whats the cost of Bheja Fry 2?

    I thought it was around 13-14 cr and Indian Share is 5+ cr.

    Did it get good satellite deal?

  9. Tashan

    lol tmk being a failure oye tu kab samjhega film was crap i know but failure paagal hai kya tu

    and TY is average by Tango and Boi FYI

    even KM was coverage not failure

    stop repeating ur posts just cos u dint like em it doesnt make em flops got it

  10. Tango

    “Karan, whats the cost of Bheja Fry 2?

    I thought it was around 13-14 cr and Indian Share is 5+ cr.”

    Exactly my question.

    The advantage with Bheja Fry was that it was a shoestring budget film, but that is not the case here.

  11. Doga

    @BBOI,

    Thank You

    Cost = 58 cr

    Revenue = 51-52 cr

    Indian = 23 cr

    Overseas = 4.75 cr

    Satellite = 20 cr and others around 3-4 cr

    Falls short.

    A Business of 55 cr India, would have made it Avg.

    But yes, TMK is not failure as such, it was breakeven and even 3-4 cr profits.

  12. Doga

    RKS, that breakdown was for Thank you as wrote on the top. It did 45.5 cr India.

    Sorry, for Bringing TMK at the bottom, :)

    TMK will be like this i guess,

    Cost = 65 cr

    Revenue = 68-69 cr

    India = 34 cr

    Overseas = 8.5 cr

    Satellite = 23 cr

    Others = 3-4 cr

  13. the one

    BF2 is 11.5 cr

    6 plus 5.5

    It is only small film to get decent tv deal at 4.75 cr probably due to it being sequel apart from Luv K T End but thats different as its relationship deal and Sony/YRF will adjust as they go alongas they always do.

    PKP and Ragini will not earn 2.5 cr from TV. Ragini is okay because just 7 cost but PKP is 10.5 plus cost.

    Thank You is like Double Dhamaal. Only difference being Thank You sold at big prices meant UTV falling bit short of recovery while Reliance with DD pocketed a 6-7 cr. Investors in both films lost 20% as prices were very similar, DD at 29.5 all India and TY at 18 without Bombay, Mysore and CI (these made 10 eventually but if pre sold would have been 13 ish going by ratio of other circuits) making it 31 all India price and business looks to be same at 24 share.

  14. Doga

    Thanks, Karan, So BF 2 is a small succes.

    I had thought the budget is little higher as it had overseas shooting but seems like they had good budgeting.

    Coupled with some brand value which gave them a decent opening weekend and good satellite price.

  15. Shalu

    Since I believe only in weekend based trending for a movie’s fate, I would say –

    Blockbuster – Ready
    Hit – Tanu Weds Manu, Haunted, Pyar Ka Punchnama
    Semi Hit/Above Average – Yamla Pagla Deewana, No One Killed Jessica, Yeh Saali Zindagi, Thank You, Chalo Dilli

    I’m holding the verdict for Double Dhamaal since it is not trending very well. If its total collection is under 45 cr then it will be a flop for me. At 50+ cr it will be average.

  16. sputnik

    @Shalu,

    “Since I believe only in weekend based trending for a movie’s fate, I would say”

    So what’s your verdict for AKK as it more than doubled its weekend of 1 Cr ;-)

  17. the one

    Doga they shot in Far East i think and the way flight and hotel rates are here its probably cheaper to go to Thailand or Malaysia then go Delhi from Mumbai. LOL

    Shalu, DD is flop for you then i think as 45 looks the max it can do. Surprised i liked it and thought it will do 50 cr but on weekdays its like TMK with huge drops.

  18. Shalu

    Sputnik, I had a discussion with Karan (the one) some time back and realised that the movies whose first weekend is exceptionally small i.e. 1-3 cr usually manage to double their opening weekend as the opening days itself were so small.

    Thats why AKK is a complete disaster. I could have called it average if it had done at least 4-5 cr after an opening weekend of 1 cr. Thats the reason I am not calling Shaitan and 404 also successes even though they more than doubled their opening weekend.

    On the other hand, Pyaar Ka Punchnama’s opening was similar to Shaitan (3-3.5 cr) but it did almost 4 times its opening weekend, so it is a hit for me. In fact PKP is the only movie that didn’t get affected by the Ready wave and dropped only 60% the week Ready released.

  19. sanket porwal

    Tashan- t u bachcha hai aur bachcha hi rahega if u call TMK a success. Abey oye, dun u understand that TMK is failure going by general audience? The ppl dun go to watch next film of Akki just because it made little money. They go by their view on his last film of same genre. Now u will quote that PH was not a comedy. ofcourse it was not. but it wasn’t completely liked i.e. mixed reactions going By Doga Bhai who said this before.

    How dumb!

    And why have u ignored the discussion of TY? u said it has 45-50cr budget?? lolzz on u…from which source? Tashan ka pagalpan.com?? dun ignore this. speak about this too.

  20. Shalu

    Karan, I liked DD a lot too but if a movie manages to earn only 45 cr after an opening of 25 cr, then it means rejection by the audience. Of course, it sees a huge competition in its second week but still it should have at least doubled its opening weekend. A liked movie trends well no matter how big the competition. Last year’s Housefull and Badmaash Company are examples of this.

  21. Tanned Sen

    The one

    You are excellent in your reports. Do you have a blog somewhere.

    I have a different question around satellite rights. We usually hear about the big numbers for this, but do the tv channels make money out of this. I wonder what the ad rates are for new movies for the first telecast, 2nd telecast and so on. Plus with advent of DVr, most people will move towards recording movies and watching. Which means fast forwarding all the ads. Logically, this should result in fall of ad rates, which will result in fall in satellite rights. Do you know anyone in the tv/ad industry – would be interesting to understand how the supply chain works.

  22. Tashan

    oye bure sanket chal hawa ane de tu tere se baat karna Bhains k agay beem bajanay k brabar hai

    preception gayi tail lene film was a success and TY budget is 45 CR by sidarth roy kapoor the producer tu kaun hai 58 bolne wala ?

    @shalu TY doubled its weeken easily

    wkend 18 cr
    lt 46 cr approx

    2 times more than wknd almost

    anyways TY was average while TMK a semihit both are succes in my BOOK

    and sanket PH was liked even DTH premier it got good ratings FYI

    PH is the best so far IMO

    and yh dnt bother now

  23. Tashan

    oye sanket chal hawa ane de tu tere se baat karna Bhains k agay beem bajanay k brabar hai

    preception gayi tail lene film was a success and TY budget is 45 CR by sidarth roy kapoor the producer tu kaun hai 58 bolne wala ?

    @shalu TY doubled its weeken easily

    wkend 18 cr
    lt 46 cr approx

    2 times more than wknd almost

    anyways TY was average while TMK a semihit both are succes in my BOOK

    and sanket PH was liked even DTH premier it got good ratings FYI

    PH is the best so far IMO

    and yh dnt bother now

  24. Tanned Sen

    Dear shalu

    You bring up a interesting point on trending. I wonder what’s a good trending nowadays given first week push is so high. Actually, I feel producers should not just look at which weekend is free but look at where they can get 2 weekends of relatively low competition. Otherwise it will become impossible for any movie to sustain and trend after first week. Unless it’s a sweet movie like band baaja baraat or a khan movie

  25. Shalu

    Tashan, Well in my books TY is a semi-hit and TMK is an outright flop. I don’t go by the budget of the movie but by its acceptence by the audience. TMK was totally rejected by the audience and so it is in no way a success.

  26. Tanned Sen

    Shalu – good write up but I think there is a fundamental flaw. I was very happy to see you differentiate a business hit vis-a-vis a hit. Films like billu and dhobi ghaat and few others ESP with the khans are more business hits.

    But I will tell u the issue I have with trending. A movie is a product. Is it perishable or not? I like to think it is. Because once it is released, there is no concept of re-release. So if I am selling a perishable product, does it matter how long it sells or how much it sells. So as a marketing man, I don’t want to risk wom. I will want as much footfalls as I can get in the first weekend. Now let’s say the movie was decent. If 70% of the audience were able to see it the first weekend – they wud see it. So the remaining 30 % will see it later. So does it make the movie a flop.

  27. sanket porwal

    Tashan- where’s the link of Sidarth Roy Kapoor? provide that link and then speak….empty utensils make more noise….

    And why audience perceptions are not concerned?? hahahaha…answer that…because its simple…it was disastrous regarding TMK. i said that failure affected Ty. it will definitely meant by conetnt. cant u uderstand even such simple basic!!

  28. the one

    Tanned Sen. No blog yaar iam illiterate about computers and websites. Can surf only. lol

    In India DVR and recordings have not taken off so sat market is strong for star cast films flop or hit. Scenario may change especially as the recording set tops take over but at the moment very few households have these, 95% have the basic ones.

    What a film must be is appealling to all groups be it youth, couples, families etc. Horror, Sex are no no’s even Delhi Belly will not fetch much as adult theme.

    For small films you have to run after buyer for big ones they fight it out.

    It is said that 60-70% of price paid is recovered in first run and next 3-5 runs are breakeven. This is for big film. Don’t know what ad rates are but a 2.5 hour film is stretched to 4 hours in first run obviously to maximise. They set ad rates for first run according to what they paid and there are so many advertisers in India that you will fill all the slots.

    TV 18 gave TWM a successful film to Zee for 6.5 cr when they have there own TV channel Colours, it shows how different the market is for star cast and non star cast films when they are prepared to take 6.5 cr for a successful film of there own but pay 18 20 22 for a big cast film even before release knowing it can flop.

    Probably because much higher ad rates on an Akki flop than a Madhavan hit. Maybe 3-4 times higher.

  29. Shalu

    Tanned Singh, 70% audience can never see a movie on its first weekend. 3 Idiots earned 200 cr, Dabangg earned 145 cr – after an opening of 40 and 50 cr respectively. These movies were liked and so they did 3-4 times their opening weekend business in spite of such huge openings.

    And lets not forget that hit movies are those that some percentage of the audience rewatches in the theatres. So no matter how big the opening weekend, it always has scope for growth.

    This is the reason Kites and TMK are flops even after earning 50 cr and 65 cr respectively. They trended badly after huge opening weekends.

  30. Tanned Sen

    Very interesting – the one.

    If you look at how it has progressed in the us….almost everyone uses TiVo. With bandwidth being what it is, you can stream movies onto your tv. We are looking at that happen in urban India very soon. Urban India is what 60-70% of movie business today?

  31. Tanned Sen

    I disagree shalu. You are giving the wrong examples. Blockbusters usually mean people watched the movie many times over or people who usually don’t watch a movie – watched it. It’s like a bonus.

    For the average movie, maybe not 70… But I can see 50% business happen in the first weekend. Of course the absolute amount of business matters. So for eg. If Delhi belly target market is 40 cr. – if it make 20 cr first weekend and ends with 40 – that’s not a flop by any means. To me its a super hit. It is same as making 10 cr first weekend and 40 cr overall.

  32. the one

    Yeah i know when i go UK nobody watches when program is on always recorded and movies through internet connected to TV.

    But different in India. Here the vast majority will not spend 3000 bucks extra on the device and settle for the cheaper set top box and net connections are too slow.

    Its film to film

    For Delhi Belly urban is 80% but Ready or YPD is just 40%.

    But growth is outside urban areas as these are saturated with plexes and good theatres but the developement of multiplexes and upgrading continues outside urban centres but at slow pace.

  33. Tango

    the one far east is cheap but only as far as Thailand and to an extent Malaysia is concerned.

    Bheja Fry 2 ppl hired a cruise liner and that too in Singapore , the most expensive place in those parts.

    In fact, if you check out, Hotel rates in London will come cheaper than in Singapore.

  34. Shalu

    Tanned Sen, Any movie that does its 50% business in its first weekend is a flop or at best average. And I’m not talking about blockbusters, you can check out the weekend vs total net of any movie that has done well in the last many years.

    And there can’t be a limit on the target market of a movie, most definitely not a movie that is from a big production house and stars a popular actor. Delhi Belly can wrap up under 20 if disliked and can go on earn 60 cr if liked. India’s youth population is huge. It all depends on WOM and that translates into trending. If DB earns 40 cr after an opening weekend of 20 cr it will be strictly average for me.

  35. the one

    Tango i just said that about Far East because we see ads in papers, it was just observation

    The 6 cr number is what i have from just conversing around. There will be some in trade who say 7-8 while if you ask the producers they will say 4-5 to make it look money maker.

    6 is general perception in industry by ppl who i ahve talked to but the actual only makers know. It can be 6.2, can be 7.1 can be 5.5,

    if you think 8, that is also possible. Its not the sort of film that everybody takes seriously cross checks financials and box office like for a Ready, DD, DB or Budda.

    Sat is 4.75 iam sure on that.

  36. Tango

    the one plz don’t take it otherwise. You are 100 % right becoz I too have that 11-12 crore figure. Just said this as the makers splurged in Singapore.

    And here is what there PR said just before release :-)

    From Mumbai To Singapore Via Malaysia, The Epic Journey of Vinay´s Shirt!

    http://www.planetbollywood.com/displayArticle.php?id=n060711025116

    You are right. Jab picture banti hai to budget high kar dete hain, jab below expectations hoti hai to budget minus kar dete hain.

    And this is what Planetbollywood said after the release

    Singapore Cruise, South East Asian Locales, But No ´Bheja Fry´ This Time!

    http://www.planetbollywood.com/displayArticle.php?id=n062211123833

  37. the one

    No Problem Tango. Box office figures r easy to call correctly as theatres figures are there to check and dists to cross check but budgets can’t be cross checked.

    No one knows exacts apart from makers and if for small films 1 cr plus or minus makes big difference. 1 cr for Ready or Delhi Belly amkes little ifference but or Bheja, Shaitaan etc it does.The numbers given to media are crap as its about what they want to prove.

    One thing is for sure any film releasing on at least 400 theatres will not have P&A less than 5 crore. Advertising rates on papers, billboards and tv are going through the roof.

  38. Tango

    True the one. My take is 5-5.5 crore will be DS uske baad 3-4 crore (at most) satellite plus DVD will go for. So it will just about break even.

  39. sputnik

    @the one,

    I know AKK is a disaster theatrically but I am curious as to what’s the cost of AKK as I have not seen anyone mention it anywhere.

  40. the one

    Sputnik. You mean Always Kabhi Kabhi?

    That film is around 10 crore including P&A.

  41. Naveed

    ‘Yeah i know when i go UK nobody watches when program is on always recorded and movies through internet connected to TV’

    @ Karan – yeah sky plus is a real winner amongst many. You can watch one programme and record/save many to watch other shows/films whenever you feel like.

    By the way where in Eng do you come and visit?? I think i may have asked you this before lol (me and my memory)

  42. the one

    Naveed

    Chigwell in suburbs of London

  43. Naveed

    @ Karan – yeah near Essex. That is very south from where I live but yeah the only thing I know about Chigwell is that one of the biggest premier league teams Tottenham Hotspur have there training ground there :)

    Keep up the great work buddy here on Ng.

  44. the one

    Yeah area has lots of sport facilities with gyms and clubs and open rugby, football grounds.

    Tottenham ground is about half hour drive. White Lane i think.

    Went to Tottenham v Arsenal match a few years back.

  45. BBOI

    Many thanks The One and Doga.

    The One (Karan), whats the cost of Buddha…? Doga have mentioned it at around 25 cr. all inclusive.

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