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THANK YOU shows great resilience with 30 plus week…all set to score at the Boxoffice
Gorilla | April 17, 2011, 11:14 AM | 27 comments | 0 views


April 16, 2011 06:08:36 PM IST
Abid, Glamsham Editorial
As we had said even before the release of THANK YOU, the film was not carrying the usual buzz associated with an Anees Bazmee-Akshay Kumar project and so it was not expected to fetch a bumper start. And indeed, THANK YOU saw a below-the-mark start and netted just about 5 crore on its opening day. But thankfully the film picked up wonderfully during the weekend. Not only that, even the weekdays saw a very steady run (unlike most Akshay releases in recent times!).

Though doomsday prophecies were floated based on the first day numbers, the Akshay Kumar, Sunil Shetty, Irrfan Khan, Rimi Sen and Sonam Kapoor starrer showed great resilience from Saturday onwards and netted 30.50 crore during the opening week.

Well, given the healthy second Friday, we are sure that the UTV and Hari Om Entertainment Co.’s THANK YOU is all set to score at the ticket window.

http://www.glamsham.com/movies/scoops/11/apr/16-thank-you-shows-great-resilience-with-30-plus-week-041107.asp

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27 COMMENTS
  1. Akb

    at first everyone expecting it score 30cr+weekend including boi and taran and now it score 30cr in 1st week with 2 extra holidays what a great success.

  2. Naveed

    Ok I was reading the other THANK YOU thread (Tango one). Anyway I was very intrigued with the discussions that Yakuza, Shalu, Raj and Tango were having in regards to the attrition theory. I am an advocate of the attrition theory (I have discussed this before with Shalu). However, the attrition theory goes completely out of the window for such biggies like TY. If am not mistaken the film budget is 55 crores. Now unless this film surpasses that figure none of us should even be considering the attrition theory. Therefre, I’m with what Raj was saying.

    Now the film has sustained to some sort of level (but it didn’t open as expected).

    I think 42-45 is where this film is heading unless DMD is a bad product then TY has every chance to go to 50. If DMD is a good product then not too long after every trade analyst will assocaite flop tag with TY.

    Lets see hota hai kya :)

  3. NaveedUK

    Unfortunately it’s heading for a flop, im guessing it needs above 55cr to be termed a hit which i don’t see it reaching it.

  4. Akb

    In 45cr it may get below avarage tage anything less then this it must be flop.If it get 48-50cr luckly it get avarage tage nothing better result then it not possible.

  5. Ashvani kumar

    Hi friends its good to see Thank you still have some hopes at box office yes its final verdict is now upto Dum maro dum but i strongly feel that DMD will not disturb TU at all in both cases (DMD good/bad)becouse TU is going gud in northen part of country and DMD will not have any chance in north India for sure. Its good for TU but i still feel that TU is a very poor film due to its weak storyline in 2nd half. Thank u all.

  6. Naveed

    Wlcome ashvani kumar. I think your above comment is extremely fair.

  7. Tango

    Welcome to NG Ashvani kumar. Hope you have good time here.

  8. Ashvani kumar

    Thank u very much Naveed bhai and Tango bhai ..i m just one day old here at NG but i m feeling very nice to have friends like u.thanks again.

  9. milind

    Ashvani Kumar JI,

    Welcome to Ng ,hope u njoy here.. :-)

  10. dydjyaar

    first week of thank you is poor. atleast 45 cr except because the movie is big.

  11. Samwal

    To get a good trending line, the movie will have to remain steady till it’s lifetime. The drop should not be big atleast for next 2 weeks

    @ Akb/Naveed

    It is known that trending line alone can’t change the fate of a verdict of the movie. But at the same time no one can deny that trending line also plays a small but vital role in the verdict of a movie.

    Huge Opening means – Expectations are high
    Better Trending line means – Expectations are met( not fully but to a great extent)

    So, distributors ROI must be given more preference but we shouldn’t ignore trending line while setting a verdict.

  12. Shalu

    Huge Opening means – Expectations are high
    Better Trending line means – Expectations are met (not fully but to a great extent)

    Very well said Samwal!

  13. Shalu

    Naveed, As I have said earlier an audience hit and producer’s hit are two different things. TMK earned some profits but it is still the biggest flop of last year because it crashed after a big opening. TY will lose some money for its makers but it has been liked by the audience – the loss will be because of the low opening, not because of the movie itself.

    As Samwal said above, good trending means that expectations have been met. Ask any lay person about TMK and he will say ‘bakwaas film’. No point telling him that it made profits. Ask the same person about TY and he may say he didn’t like it but there is a greater chance that he will say ‘entertaining’. Again no point telling him that it lost money.

    5 years down the line only the movies that trended well will be remembered, not the ones which made money but trended badly. A ‘hit’ is what the audience likes and remembers, not one which wasted the audience’ time and money but managed to earn well because of a good opening.

  14. come_fall_in_chat

    The fact is tht the buget is not tht big as shown in tread as its co produced by akshay kumar n he has profit ratio in the business if they pais akki his market price than it stands at 55 cr but as mentioned its a co production by akki so the budget is nt tht big.

  15. come_fall_in_chat

    One more thing tht when ty has collected near abt 5 cr than in every tread on ng naveed n akb n other predicting tht it can not beat 28 cr n life time is only 35 cr even some of u raise tht question tht how much it will sustain coz the sustain word is nt for akki n the way movie is running it proves you all wrong n i told you tht movie will do gud business

  16. Shalu

    One more thing, the bad opening of the TY is the producer’s failure, it can even by called Akshay Kumar’s failure but the MOVIE itself did not fail. The fact that is is trending well proves that it has been liked.

    Lets think like movie-lovers here, not trade analysts. A film deserves to have it own identity and not valued as per its budget.

  17. come_fall_in_chat

    The big thing is tht some fake critics like raja try to pull down the movie before its release he started negativity for movie before one day of its release so after so much negativity the movie has done this business n one should accept the fact now tht movie has done well its not abt hit n flop may be it is flop but the way it perform is mater after so much negativity.

  18. Samwal

    Thank You Shalu

    That’s right that trending line plays a vital role in verdict. But it’s role is small. And I think u considered trnding line to the extent of 100 % while setting TMK verdict. According to a well defined verdict – TMK’s verdict was Average, which was expected to be ATBB/BB before promo & release.

    TMK actual verdict – Average( Domestic )
    TMK deserves to be – Flop

    TMK would be semihit/ Avbove avg , If trending line would have been good means if it could achieve the same business by giving 7-8 cr opening & 25-30 cr weekend .

  19. Shalu

    Samwal – A trade analyst has no choice but to calculate the ROI when giving the verdict of a movie. As you wrote aptly :

    TMK actual verdict – Average( Domestic )
    TMK deserves to be – Flop

    What my theory talks about is what a film DESERVES to be.

  20. Samwal

    Desreves according to me is in the sense of quality of product not acc to business . Bcoz that is true while considering business it can’t be flop and it is not.

    If you are also said DESERVES in terms of quality … then I agree to you.

  21. Samwal

    A trade analyst has all the choices of Quantitative means which r related to movie AND he has no choice of any Qualitative means related to movie while setting the verdict. …

    So trending line capable of being counted as % of fall & raise… as it is related to numbers , should be taken into consideration while setting the verdict . There are many errors in trade analysts way of giving various reports… but who canmake them understand .

  22. come_fall_in_chat

    Its totally a fake game of trade analyst when it comes to business of akki movie here all r talking abt the tmk so let me explain you tmk surely a bad movie but as far as its economics r concern the film is distrubuted by utv all over the world n utv has declared in officiall statement tht they got a very gud return from tmk n the news of loss r wrong so from tmk no one have loss wether it is producer or distrubutor than how they say its averege or flop if we see statastics its surely a hit venture for there producer n distrubutor. From audience point of view its loss for them as its not gud movie but here its abt business n roi than u cant say tmk a flop or avg its hit from business pt of view.

  23. Samwal

    @ come_fall_in_chat

    DOMESTIC
    1. Business – TMK did 62cr +, but look at number of prints it did released … at this huge release, it must have done 80 cr for superhit/hit
    2. Distributors ROI – TMK gave no or a bit profit to Distributors. But if combine both producers & Distributors it made profit.
    3. Trending Line – It earned a major portion of business due to opening weekend, opening weekend is just basednon expactations…. not on actual performance. Trending line was Bad.

    So, Actualy TMK was average(Domestic). But,yes the way BOI gives verdict, they must have given it HIT instead of Semi-hit ( However, both r wrong)

  24. come_fall_in_chat

    Ya u r right but i am pointing out the economics as its not imp tht wether you get a collection on opening or later run of movie if we see as a businwss pt of view its abt profit n loss n i just say abt tht as far as movie is concern there is no dought tht its bad movie but its the comercially success.

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