Dhobi Ghat off to a fantastic start – 80% to 90% range in urban areas, evening & night shows adv booking is very healthy – Taran Adarsh

DHOBI GHAT, a film catering to a niche audience, opened to a superb response at select properties across all urban centres. The opening at the main 25/30 odd properties was in 80% to 90% range, while the occupancy at non-urban centres/mass belt properties ranged from 30% to 40%. The film has been released in 325 screens in India, which, some people feel, is still on the higher side given the genre of this film [art house cinema]. However, with Aamir Khan as the producer and also one of the actors of this film, the screen count seems appropriate, since the week is very good [Wednesday, 26 January is a holiday] and the producers, who are also its distributors, feel that a tidy sum can be recovered in its initial week.

The evening and night shows of DHOBI GHAT are expected to be very good at urban centres [the advance booking has been very good] and a healthy weekend is on the cards.

What goes in its favor is its low cost. The cost of production is Rs. 5 cr [the figure has been confirmed by Aamir Khan to this writer] and an additional Rs. 2.5 cr to Rs. 3 cr has been spent on P & A, which takes the total cost to approx. Rs. 7.5 cr to Rs. 8 cr. While Aamir is in talks for the Satellite Rights of the film, he should be able to recover the entire figure [Rs. 8 cr] from Satellite itself, while the theatrical business in India, Overseas and also the revenue generated from Home Video should come as bonus.

Internationally, DHOBI GHAT, which opened on Thursday in U.A.E., has embarked on an excellent start, garnering better opening figures than TAARE ZAMEEN PAR, according to UTV.

Link : http://www.bollywoodhungama.com/trade/boxoffice_update/index.html

16 Comments

  1. Sneha
    Sneha
    January 22, 2011 at 12:07 AM

    The weekend nos need to b gud for its success… Is Aamir distributing the movie himself ???

  2. rudresh
    rudresh
    January 22, 2011 at 1:48 AM

    what Kind of PRis hthis. Why u missied “25-30″ odd term in heading. 25-30 odd can also be questioned. It clearly look like PR excerise.

    movie with out star price makes difference in cost. So one consider return as price of star or profit.

    Where distributors goes from picture? as Sneha said “Is Amir distributor?”

  3. Ihab
    Ihab
    January 22, 2011 at 2:00 AM

    I know UTV are distributing the movie but nowhere is it mentioned that Aamir sold the movie.. Maybe Aamir and UTV jointly produced the movie for 8 crores (incl. p&p) ? Could be. That is why they went for a small release.

    I am expecting first day to be between 2-2.5 crores.

  4. Doga
    Doga
    January 22, 2011 at 2:54 AM

    Aamir Khan is the distributor himself.

    Cost of the movie is around 8 cr.

    There is no point of this movie making losses etc.

    Its all about how much business it can do.

    First day should be around 2-2.25 cr.(unless there is huge upsurge in evening business, which is unlikely).

    With Satellite,DVD etc only Aamir will be making 10-12 cr.

    Rest Theatrical Overseas and Domestic can be around 10 cr Share at the minimum.

    It will be atleast PL kinds in term of ROI.

    But ofcourse movie needs to perform somewhat at Domestic BO to be called universal success.

  5. Ihab
    Ihab
    January 22, 2011 at 3:02 AM

    Alright, from all the reviews, tweets, comments etc of DG out till now, I think the BO might be somewhat like this :-

    Fri – 2.5 crs
    Sat – 3 crs
    Sun – 3.5 crs

    Weekend – 9 crs.
    Final Collections – 16-18 crs

    I see this movie making a min. 8 crores from Overseas.

  6. Doga
    Doga
    January 22, 2011 at 3:21 AM

    Yes Ihab, Overseas of DG might throw a small little surprise.(PL types) with US and UAE being the best for it.

  7. cinematic
    cinematic
    January 22, 2011 at 3:21 AM

    If this film is not for aam junta, who r these 80-90% ppl?

  8. Ihab
    Ihab
    January 22, 2011 at 3:23 AM

    The one’s who thought they aren’t aam junta :P

  9. Doga
    Doga
    January 22, 2011 at 3:25 AM

    Average morning show are around 25% average.

    Some are 70-80% yes, but some are around 5-15% also.

    Its pretty much on the expected lines with the evening deciding where it heads.

  10. Doga
    Doga
    January 22, 2011 at 3:30 AM

    Taran is Hyper Pumping for no Rhyme or Reason.

    Its not like the Movie is going to go places at BO even in the most optimistic circumstances.

    Right now i think 20 cr is the highest upper limit i can think of.

  11. Dj
    Dj
    January 22, 2011 at 4:29 AM

    Taran is pumping the number to come in goodbooks of aamir. First review than 80-90% opening. It is nice to know that A person who loves Aap ka suroor and Blue has a taste for DG kind of films.

  12. RJ
    RJ
    January 22, 2011 at 4:55 AM

    Ihab, this is orgasmic Taran for you. If not the review, his collection figures for DG sound like he’s on one now!

  13. Ihab
    Ihab
    January 22, 2011 at 5:09 AM

    @RJ

    Hehe

    But the fellow seems like a nice person. Yes, he is definately biased and should never have taken reviewing seriously but then, I feel he does get his reviews right sometimes.

    Nahata, on the other hand, seems to watch movies keeping ONLY Boxoffice and Aam Junta POV in mind..

  14. rtcoms
    rtcoms
    January 22, 2011 at 6:11 AM

    some public reactions on DG ………….

    http://www.youtube.com/watch?v=iZgGKKvBPjI

  15. bilzomaniac
    bilzomaniac
    January 22, 2011 at 8:20 AM

    hey guys wanted to post this yesterday itself. Was in for a 9.30 pm show and the theatre(in dubai btw) was close to 85% occupancy.

    Well about the movie, from the general reaction in the crowd, the movie has polarised opinions. People who have lived or spent some time in mumbai really liked the movie and could connect to it very well. The cinematography was excellent and some of the shots were outstanding. The last scene where Munna runs/chases Shai’s car was awesome and was typical of how Mumbai is. Very unorderly/chaotic but not that any one is bothered or has the time to bother…people just continue to live their lives. Sums up the plot in one scene. Simply brilliant. So yes, i indeed liked the movie. Would rate it at 3.5/5. Only if kiran had sketched Arun’s connection with Yasmin a little more better i would have rated it even higher.
    Performance wise, Prateik did a good job but star of the show for me definitely was Monica Dogra. Brilliant performance for a debutant(isn’t she?). Aamir was overshadowed by Dogra and Prateik for sure.

    @Ihab, @Rooney, @Doga n others pls do catch this one. Would be interesting to hear you take.

    Cheers

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