India’s Next Global Export: Innovation- Businessweek
Called jugaad, India’s improvisational style of invention focuses on being fast and cheap—attributes just right for these times
By Reena Jana
On a November afternoon, a dozen executives from companies including investment banks Rothschild and Goldman Sachs (GS) and tech research firm Gartner (IT) ringed a conference table in a brownstone on New York’s Upper East Side. They were there to learn how U.S. businesses could develop products more cheaply and quickly by borrowing strategies from India. Speaker Navi Radjou, who heads the recently formed Centre for India & Global Business at England’s Cambridge University, summed up his advice in one word: jugaad.
A Hindi slang word, jugaad (pronounced “joo-gaardh”) translates to an improvisational style of innovation that’s driven by scarce resources and attention to a customer’s immediate needs, not their lifestyle wants. It captures how Tata Group, Infosys Technologies (INFY), and other Indian corporations have gained international stature. The term seems likely to enter the lexicon of management consultants, mingling with Six Sigma, total quality, lean, and kaizen, the Japanese term for continuous improvement
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Angels and Belds 7 December 2009
07:15:32 pm
super stuff rocky. I found it equally interesting and hilarious
rockstar 9 December 2009
07:54:20 am
we surely are the masters of jugaad but its the others who are using it as source and learning from us while investing in india ….
thats why outsourcin is flourishing and that is the reason why india is slowly becoming the epicentre of research and deveopment (with bangalore as major hub )
rockstar 9 December 2009
08:03:58 am
on a lighter side one hope that instead of black or green belt for consultants very soon we might have our very own jugad belt
Angels and Belds 9 December 2009
08:13:34 am
>>and that is the reason why india is slowly becoming the epicentre of research and deveopment
unfortunately rock – this isnt very right. this is a separate debate but the actual R&D work being done in india is almost like a drop in the ocean. Yes the drop is getting bigger and bigger but India is showing more process innovation than product innovation so far..
Its really a pity you know
rockstar 9 December 2009
08:20:55 am
“unfortunately rock – this isnt very right. this is a separate debate but the actual R&D work being done in india is almost like a drop in the ocean”
beld but still look at mnc’s in india most of their reserach and development work headquarters is located in bangalore or pune only
ya we are lacking in electronics or chip designing and other manufacturing industries( so called product innovation) but we are catching up shortly
but ya one has to admit we are good in process innovation( recycling and assembling in layman lasnguage thats to our heritage of jugaad lol )
Angels and Belds 9 December 2009
08:24:48 am
rock – i am in blr and know lot of people in these mnc’s. believe me not much R&D unfortunately. It is definitely more than it was earlier – no questions about it. TI has been doing R&D for a while, Intel has started doing some stuff. Most of these MNCs push their mature products to India and build new products in US or whereever they are. That unfortunately doesnt add to much innovation in India. Actually – both in Pune and Blr – there is a vibrant start up community which is the highest cause of innovation in India – not the MNCs. And btw – some of these Indian companies are trying to do some real cool stuff. It would be so great to see Indian companies innovate more than do commodity stuff.