Insiders from the industry were fully cognisant of the fact that piracy was the handiwork of popinjays involved directly with the film. ‘Camera prints’ an outdated version where films reached theatres before pirated prints began making the rounds into viewers homes, was anachronistic. Today is the time of Tuesday prints with a Friday release or if ‘connected’ Saturday prints is a truism as well.
Often dismissed as a specious argument, the truth has finally emerged in quite a shocking manner, despite the fact that logistics had clearly pointed out who the culprit might have been. The post production team, and the laboratories where the film in digital mode is loaded on to hard disks. Where a Rs 20 dvd is all one needs to pirate an unseen copy, freshly processed, virginal and worth a fortune.
Its not difficult to imagine why the exodus to theaters is not such a widespread phenomenon any longer. Apart from the economics, the sheer comfort and convenience of seeing the film over a soiree, at the sole discretion of ones moods was incomparable . How this translates into Box office curse cannot be gauged accurately.
We live in times when the worth of films and talent as it were, is measured and in direct proportion to the Box offce collections. Can anyone estimate what this nebulous pirated market actually means in terms of revenue and returns? Further it is tragic to ponder and realise how fortunes are made to break every Friday because of lack of audiences in a theatre with none considering the fact that the film was already available in the market, sometimes, believe me, even before its release. This is a personally experienced truth.
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pardesi 23 September 2009
12:52:08 pm
The user is just as culpable too, IMHO. Until there is a crackdown at the user end, there will be no end to piracy. In the US illegal downloads carry heavy penalty of detected.
Kaveetaa Kaul 23 September 2009
10:07:52 pm
The user is exercising his option to a cheaper alternative to movie going. This doesnt in any way infer that he is less guilty. But in all fairness why would he be concerned with how this is going to affect revenues, trade,business etc. He will be obliged to abide by rules only if deterred by stringent penalty. So that then gains pre dominance over all else. Either have a vigilant anti piracy cell that can curb the menace at its roots and/or have a double pronged strategy to deal heavily with those caught red handed.
The tragedy is that there is no single authority that is answerable to a crime of this magnitude.It not just internet downloads in question here but vendors have penetrated deep into private homes, also at every nook and corner in Mumbai and other parts of India and the world.Movies latest or whatever are available on demand. One personally is disgusted at the prevalence and have never seen the latest film except at the movie hall. No experience can match that. But the average viewer would rather pinch pennies and a lot of them. A single person would spend on an average around RS.200 for the ticket, refreshments of a watery, de-fizzed coke and soggy popcorn is another 150. Double this to include his partner. That makes it 700 on a conservative level. DVDs are available for 100 bucks ..that too three in one sometimes. So it is understandable why the viewer would indulge in this exercise. Entertainment tax is another achilles heel. If the prices of tickets were lower, perhaps the attraction would decrease.
Police, law enforcement agencies have achieved a major crack down this time though. It remains to be seen whether the fear of severe legal action can arrest piracy.