It has been a hell of a week at the movies. To start with, the multiplexes had their biggest collections of 2009 during the weekend, with occupancies touching 80% or higher. This was due mainly to the staggering opening of Kambakkht Ishq and an equally notable contribution from Ice Age: Dawn of the Dinosaur (Ice Age 3). Even New York, The Hangover and to some extent, The Bolt, held their own and contributed to this robust weekend.
Like the multiplex owners, even Akshay Kumar must have heaved a sigh of relief with the opening collections of his new film, Kambakkht Ishq, especially after two disasters in 2009, Chandni Chowk to China and 8X10 Tasveer.
Kambakkht Ishq had one of the widest releases ever with almost 700 prints in 1,100 cinemas in India and about 260 prints in the overseas market. The film came with a price tag of Rs75 crore including the cost of print and publicity, which was entirely funded by its co-producers, Eros International.
The reviews of the film were unanimously scathing, but yet again the opening of the film proved that reviews don’t really matter to audiences when there are stars in a film.
Full page print advertisments announced the biggest opening ever for Kambakkht Ishq with its Rs24 crore net collections over three days. This claim was ultimately found to be not true; Ghajini, with its Rs27 crore net collections in the comparable period, continues to hold the record.
The India theatrical business of Kambakkht Ishq in its first week closed at Rs20 crore distributor share and will touch Rs25 crore across its entire run. Collections were affected due to a massive downfall in the film from Monday evening onwards.
Due to the very imposing overseas presence of Eros, Kambakkht Ishq is expected to do a minimum business of about Rs15 crore in the overseas market, which is exceptional. Music, home video and satellite rights also belong to Eros.
Though audiences returned to the cinema in full force and the Kambakkht Ishq team popped the bubbly, the dampener this week was that Eros will suffer a loss of almost Rs10-12 crore on this film. This is one of those phenomena of our times wherein producers are in a hurry to brand a film a “hit” and, due to lopsided economics, not all those associated with the film eventually reap the benefits of a successful film.
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Gorilla 9 July 2009
12:52:27 pm
‘The film came with a price tag of Rs75 crore including the cost of print and publicity’
Well just like the gross and nett figures, there has been no single figure on the cost. I think ppl are chosing numbers based on their liking and then deciding how to use those numbers to make KI superhit or flop. I will go by what the perception of trade analysts will be on KI same time next week.
With more positivities around KI, it looks to be a clean HIT to me. Whatever small doubts that are coming they from part time bloggers.
rks 9 July 2009
01:22:10 pm
“Full page print advertisments announced the biggest opening ever for Kambakkht Ishq with its Rs24 crore net collections over three days. This claim was ultimately found to be not true; Ghajini, with its Rs27 crore net collections in the comparable period, continues to hold the record.”
“New York, against our estimate of Rs25 crore business in India will now easily touch Rs28 crore distributor share, making it the biggest film of the year, ahead of Kambakkht Ishq.”
!!!!!!! Livemint par Ganjaa miltaa hai kya?
rks 9 July 2009
01:52:51 pm
Ach – I think Ghajini must have done more than 27cr. Otherwise it is difficult to reach ~64.
If Distributor share of NY is predicted to be 28cr then it must be doing more than 56cr NETT(as it is more of a multiplex movie).
rks 9 July 2009
01:54:38 pm
But yes, he is rubbishing BOI/Taran 24-25 cr Nett claim.
ACHILLES 9 July 2009
06:02:48 pm
These figures are confusing. I had to read his reports on NY to understand what he says here.
He is not refuting 24 cr weekend Nett, but just saying its not the biggest opener as Ghajini did more.
He also says 20 cr distributor share in week 1, which means 37-38 cr Nett week 1 for KI. He had previously reported 15 cr distributor share for NY in week 1 and the week 1 total turned out to be 28 cr Nett.
His figures here matches with BOI/Taran’s reporting till date.
Tango 9 July 2009
07:27:09 pm
Yes Ach bhai I more or less find you reasoning right.
RKS- What was the ‘comparable Ghajini figures’ as reported by Taran and BOI that he says is 27 crore?
Tango 9 July 2009
07:28:49 pm
I think Som is more likely to remember those figures.
Som 9 July 2009
07:34:29 pm
Because It was a 4 day weekend for Ghajini, Taran had reported 40cr nett. I guess and BOI 42cr. BOI had also claimed the 3day weekend figure was 32cr.
Som 9 July 2009
07:38:52 pm
**Full page print advertisments announced the biggest opening ever for Kambakkht Ishq with its Rs24 crore net collections over three days. This claim was ultimately found to be not true; Ghajini, with its Rs27 crore net collections in the comparable period, continues to hold the record.
**The India theatrical business of Kambakkht Ishq in its first week closed at Rs20 crore distributor share”
Both statements are quite contradictory.If we believe his words that it has not done 24cr over the weekend, then there is no way it will have a distributor share of 20cr in the first week at the first place.To get a share of 20cr, the film has to show a nett. collections of anything around 36-37cr which is only possible if the weekend numbers were in the range of 24-25cr as the film has already shown more than 50% fall over the weekdays.
Tango 9 July 2009
08:09:05 pm
Thanks Som so in a way this report is rubishing the 32 crore weekend claim of Ghajini, as Ashish says it was 27 crores.
ACHILLES 9 July 2009
08:23:54 pm
Som – Ashish says that the KI adverts claiming ‘biggest opening’ is false as Ghajini had opened better. I dont think he is rubbishing the 24 cr nett weekend figure here.
btw, i think we are looking at around 35 cr Net week 1. If the numbers support this then KI has done well despite the poor reviews.
the WOM can be assessed from its trending from week 2. If it aint bad, then it shud reach 60 cr from here. Else may fold up around 50 cr in total.
Som 9 July 2009
08:24:32 pm
It does but then as Rks said it is difficult to reach in the vicinity of 64cr when the weekend figure is 27cr.
Som 9 July 2009
08:29:17 pm
“the WOM can be assessed from its trending from week 2. If it aint bad, then it shud reach 60 cr from here. Else may fold up around 50 cr in total.”
That is right. Looking at the way things have gone in the weekdays(there is a fall in the collections but not bad as such), I can see a 60%+ fall in the subsequent weeks which would take it close to 60cr.
ACHILLES 9 July 2009
08:32:35 pm
I dont think the news about some movies not getting buyers for 100 cr is something extraordinary.
Look at KI, its budget is 45-50 cr according to Akshay’s interview. Eros had bought it for 75 cr and may well struggle to recover the investment even though KI has opened well.
If Eros cant recover an amount of 75 cr, why would someone invest 100 cr on movies like London Dreams or Blue? Even 3 Idiots or Kites will struggle to recover the money unless it does a ghajini at the box-office.
ACHILLES 9 July 2009
08:37:01 pm
“It does but then as Rks said it is difficult to reach in the vicinity of 64cr when the weekend figure is 27cr.”
On the contrary, the bulk of Ghajini business was on 25th Dec and 1 Jan – both Thursdays and both festive holidays; according to reports business was 10+ cr on those days. And considering the movie did not fell that much, a 27 cr Net from Friday to Sunday is plausible.
btw, 64 cr was the producer total, the actual number is likely to be 62-63 cr.
Som 9 July 2009
08:45:07 pm
“If Eros cant recover an amount of 75 cr, why would someone invest 100 cr on movies like London Dreams or Blue?”
70-75cr in today’s time is not a bad gamble as such provided the film does really well, just throwing big numbers in the opening weekend perhaps won’t serve the purpose.The film has to show some sustainability,if at all the distributor is gonna make any profit. Indian market and overseas market I think do provide the opportunity to get returns on such investment. But yes anything over 100cr is gonna be a big risk unless the film puts up Ghajini kinda collections or even more. But then there has been only one Ghajini in recent years.
Tango 9 July 2009
09:44:16 pm
As per Komal the cost is 62 crores, which based on its 45-50 cr budget is the logical end cost inclusive of price of print and publicity.
He also says that total returns (obviously means distributors share) will not be more than 33-34 crore.
ACHILLES 10 July 2009
06:37:24 am
^ KI will need 80-85 cr net total in India and 30 cr overseas gross to make 60 cr worldwide distributer share. If not, then it will fail to ecover Komal’s 60 cr price (budget+publicity+prints)!
And here at best we are hoping for a 60 cr total Net in India.
Tango 10 July 2009
09:40:10 am
“As per Komal the cost is 62 crores, which based on its 45-50 cr budget is the logical end cost inclusive of price of print and publicity.”
It has just been confirmed by Taran also “The film has been produced at a cost of Rs. 62 crores, including print and advertisement cost.”
http://www.bolywoodhungama.com/
It proved for the nth time that Tango jo bolta hai solid bolta, unlike some hypcrites, who pick and choose what suits.