author photo

Som

An Ardent Cinema Enthusiast!



LINK

LOS ANGELES — Al Franken and Norm Coleman have nothing on Sam Witwicky and Scrat the saber-toothed squirrel.

In an almost ridiculously tight Independence Day weekend box-office battle between “Transformers: Revenge of the Fallen,” featuring Sam Witwicky (Shia LaBeouf) battling evil robots, and “Ice Age: Dawn of the Dinosaurs,” in which Scrat continues to cling to his animated acorn, the contest ended just about as close as the race for the Minnesota Senate seat.

box1600 Tight Battle at the Holiday Box Office

The third of the animated “Ice Age” films, in its first weekend in theaters, and the week-old “Transformers” each sold an estimated $43 million in tickets over the three-day weekend, according to box office tracking services. “Public Enemies,” a period gangster drama starring Johnny Depp, opened as the de facto No. 3 with an estimated $26.2 million in sales.

The latest “Ice Age” installment (20th Century Fox) and “Public Enemies” (Universal Pictures) arrived in theaters on Wednesday, their studios trying to take advantage of the holiday weekend. “Ice Age” earned about $67.5 million over its first five days, a solid result on par with its predecessors. “Public Enemies” earned an estimated $41 million over that stretch.

Universal has an uphill battle to make “Public Enemies” profitable. Directed by Michael Mann, the film cost about $100 million to make and tens of millions more to market worldwide. But its earnings were strong enough to validate the studio’s decision to plop a serious adult offering into multiplexes amid the event-movie maelstrom.

Adam Fogelson, Universal’s president for marketing and distribution, said he expected “Public Enemies,” which received mostly good reviews, to continue to show counter-programming strength. “There’s nothing coming in the next few weeks that scratches this particular itch,” he said.

Despite some big misses (“Land of the Lost”), the absence of Will Smith and comparatively few superheroes, this summer season is outpacing last year’s. A surprise blockbuster in “The Hangover” and enormous turnout for the “Transformers” sequel have picked up some of the slack.

Between May 1, the start of Hollywood’s summer, and Sunday, ticket sales in North America stood at about $2.3 billion, an increase of 5.5 percent over the same period last year, according to Hollywood.com, which tracks box office statistics. The event-movie season, which concludes on Labor Day, typically accounts for 40 percent of annual ticket sales.

Studios and multiplex owners can also thank price increases for part of the uptick. Many more people are paying a $3 to $5 premium for 3-D screenings than in the past, as studios serve up more films in that format. But overall attendance is also up some 3 percent, according to Hollywood.com.

Drawing lessons from what has worked so far this summer — and what hasn’t — is tricky because a wide array of intangibles, like weather, can affect results. Still, Hollywood has already reached a number of conclusions.

Trying to counter-program against Pixar, for a start, is a fool’s errand. Universal opened its well-reviewed horror picture “Drag Me to Hell” in May against Pixar’s “Up” and was washed away. This weekend “Up” became Pixar’s second highest grossing film ever in North America (after “Finding Nemo”), nudging past the $261.4 million final gross of “The Incredibles” in 2004.

Studios have also seen moviegoers balk when comedians are pushed in new directions. Eddie Murphy without a fat suit and screwball antics? Not so much, if “Imagine That” is any indication. Will Ferrell as a broad family star? “Land of the Lost” suggests that won’t be happening again soon.

And here’s a lesson for American moviegoers: It’s no longer always about you. “Angels & Demons,” Sony’s follow-up to “The DaVinci Code,” and “Terminator Salvation” were both perceived as duds at home, but have been minting money overseas.

Hollywood now shifts its attention to some big questions coming up. Among them: Has the Harry Potter franchise lost any of its firepower? Citing the screenwriters’ strike Warner Brothers last summer pushed back the release of “Harry Potter and the Half-Blood Prince” by eight months, to July 15, angering fans and perhaps allowing attention to drift.

The Harry Potter movie will also receive a limited run in Imax theaters because “Transformers: Revenge of the Fallen” plans to camp out in them for several more weeks.

Never bet against talking animals? Disney will test that theory on July 24 with “G-Force,” a movie about guinea pig action heroes that, judging from its trailer, will be heavy on bathroom humor. Can Brad Pitt and Quentin Tarantino resuscitate the Weinstein Company? “Inglourious Basterds,” set for release on Aug. 21, will bring the answer.

For the weekend two comedies aimed at opposite audiences, “The Proposal” and “The Hangover,” continued to chug along. Disney’s “Proposal,” pitched largely to a female audience, was fourth with an estimated $12.8 million in sales for the three-day weekend (bringing its cumulative total to $94.2 million). Warner’s “Hangover,” aimed mostly at men, sold about $10.4 million in tickets ($204.2 million total).

There Are 2 Responses So Far. »

  1. Gorilla 6 July 2009
    12:00:58 am

    Comment Arrow

    Ice Age 3 melts box-office records

    http://movies.rediff.com/repor.....ecords.htm

  2. Som 6 July 2009
    07:25:54 pm

    Comment Arrow

    Ice Age and Transformers sequels share US box-office crown

    The winner(s)

    Just like Federer and Roddick in Sunday’s Wimbledon final, there was little to separate Ice Age: Dawn of the Dinosaurs and Transformers: Revenge of the Fallen at the US box office this weekend. In fact, by the end of the Fourth of July holiday weekend in the US, there was nothing to separate them: both tied on an estimated $42.5m (£26m). It’s rare for two movies to share top spot in the charts but never fear – the winner will be announced later today when the studios release their final results. It was a terrific debut for Ice Age 3 and hats off to Transformers, which held up well in its second weekend despite taking 61% off its opening weekend box office, a rather heavy slide.
    The loser

    Even though Transformers shed more than any other movie in the top 10, the biggest dipper this weekend was My Sister’s Keeper. Warner Brothers’ drama fell 57.8% in its second weekend and is hardly setting the box office alight after adding $5.3m (£3.2m) for a $25.9m (£15.9m) running total. Ranking seventh with two new releases on their way next weekend, I wouldn’t be surprised if by next Monday it had fallen out of the top 10 completely. The movie is sticking out like a sore thumb in the middle of summer. Stories about dying children are tough to swallow at the best of times – even if they star Cameron Diaz – but June and July are for blowing things up or making us laugh.
    The real story

    So far the summer box office in the US is ahead of summer 2008 by about 5% on roughly $2.3bn (£1.4bn). But remember, inflation is the key driver here as rising ticket prices inevitably drive up revenues and create the illusion of an ever more buoyant film business. The more telling statistic is the number of cinema admissions, and according to reports that number is about 319m so far. The record summer admissions total was 653m, set in 2002, and that mark looks pretty safe at this stage.
    The dark horse

    Universal’s gangster flick Public Enemies with Johnny Depp and Christian Bale got off to a great start in third place, taking $26.2m (£16m) over three days and a smidgeon over $41m since its Wednesday opening. OK, so it’s not the kind of Pirates of the Caribbean numbers that Depp’s gotten used to, but the adult gangster drama’s earning potential is more limited. This is nonetheless an impressive launch given the subject matter and delivered the biggest opening weekend for director Michael Mann since Miami Vice debuted on $25.7m (£15.7m) in July 2006. With more typical summer fare on the way, Public Enemies could stick around and capitalise on strong word of mouth to play out as mature alternative entertainment.
    The future

    Received wisdom has it that a major movie will generally rake in about half its debut weekend figures in its second weekend, so based on that Ice Age 3 could find itself sitting on about $100m (£61.2m) by next Monday. Transformers is the only effects-heavy action pic in business right now, so it will remain an option for moviegoers next weekend and should surge towards the $350m (£214.4m) mark to consolidate its position as the biggest US release of 2009 so far. But there will be two new releases in play, by far the bigger of which is the comedy Bruno. Sacha Baron Cohen is well known in these parts after Borat, so Universal will be hoping for a No 1 launch. Fox will release the comedy I Love You, Beth Cooper, starring Hayden Panettiere from the hit TV series Heroes – somehow I don’t see this one doing anything special.
    North American top 10, 3-5 July 2009

    1. Ice Age: Dawn of the Dinosaurs, $42.5m. Total: $67.5m
    2. Transformers: Revenge of the Fallen, $42.5m. Total: $293.5m
    3. Public Enemies, $26.2m. Total: $41m
    4. The Proposal, $12.8m. Total: $94.2m
    5. The Hangover, $10.4m. Total: $204.2m
    6. Up, $6.6m. Total: $264.9m
    7. My Sister’s Keeper, $5.3m. Total: $25.9m
    8. The Taking of Pelham 1 2 3, $2.5m. Total: $58.5m
    9. Year One, $2.1m. Total: $38.1m
    10. Night at the Museum: Battle of the Smithsonian, $2.1m. Total: $167.8m

Leave a Reply

You must be logged in to post a comment.